 |
Top 6: May 8th 2024
Interactive
CNA Idiomas: CNA Gaming ExchangeTop 6: May 8th 2024
Brazilian project promotes a free exchange experience in the USA with American gamersIn Brazil, social inequality is directly reflected in the learning and fluency of English: only 1% of the population masters the language. Within this reality, CNA, one of the largest language education networks in the country, works to enable more and more Brazilians to have access to a new language.
To make English practice more accessible, the network launched the first in-game exchange program in history. A project aimed at offering a free exchange experience between Brazilian students and native English speakers. All without leaving home and within the currently most popular game in the world, Fortnite. One of the greatest achievements for Brazilians is to undertake cultural exchange in another country, namely in the United States. It is a desire of the students and a dream of the students' parents. Millions of successful Brazilians in their careers have gone on exchange to gain fluency in the language. However, the country's economic situation over the last ten years has caused the middle class to lose purchasing power, making this desire practically unattainable. Therefore, CNA, the largest English school in Brazil with more than 700 schools spread across the country and with 100 thousand students, created the Gaming Exchange. An immersive exchange experience in the most famous game in Brazil, Fortnite, which allows interaction between two people playing together.
Client Approval: Luciana Fortuna, Nicadan Galvão, Adriana Machado, Daniela Damasceno, Hermes Ferreira Also best this week |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
