MullenLowe MENA in collaboration with OMO Arabia, launches âThe Art of Stainsâ, a first-of-its-kind campaign that redefines how period care is communicated in the region. By blending ancient henna artistry with essential knowledge, OMO transforms a culturally ingrained tradition into a powerful, discreet, and deeply personal conversation starter. In Saudi Arabia, beauty and henna salons are more than beauty spaces, they are intimate sanctuaries where women connect, share stories, and uphold tradition. Recognising their unique potential, OMO partnered with skilled henna artists to create bespoke designs that discreetly weave in essential period care information.
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With hotels, vacation rentals and more, Booking.com can get it right for absolutely anyone. But whatâs right for one person might not work so well for others. Watch how a laid-back frog, an iconic diva, fishing bros, vampires, fashionistas, bridesmaids and even people who hate everything ⦠find whatâs ridiculously right for them on Booking.com. 
When your car is equipped with technology that makes driving easier, you wish you could have it in every aspect of your lifeânot just behind the wheel.
Pregnant Then Screwed and a collective of advertising creatives have launched âThe Career Shredderâ, a new campaign to highlight that the motherhood penalty is worse than ever with 74,000 mothers a year now being mistreated when pregnant, during maternity leave or when they return to work. Today, Pregnant 
Advertising that works with nature instead of competing against it, that was the vision behind Talented Indiaâs âNature Shapes Britanniaâ campaign. The biodegradable OOH series in which billboards literally take the shape of trees around them. Visually and metaphorically, the campaign establishes how the brand adapts to nature, not the other way around.
Sherina Florence, a leading independent ECD and AI-focused Futurist who is a member of this yearâs first-ever One Show Creative Use of AI jury, has created an album of hip hop tracks made up entirely of famous ad taglines and a pair of videos to promote the global award showâs final deadline of February 28, 2025. The project brief was to use AI to create a LinkedIn reminder that promotes The One Show final deadline and the first-of-its-kind Ai awards category. Florence decided to create a full album under the name Pencil Pusher, and entitled the 13-track album âDead Linesâ. 
In New Zealand, millions of beers accidentally explode in freezers every year due to people simply forgetting about them. So in order to save beer from more explosions, we needed some way to help beer drinkers remember to get them out. Or maybe even someone to remember for them.
