 |
Seen and noted
 Mutti, Italy's leading brand of premium preserved tomatoes, is launching a new brand platform and campaign to disrupt the preserved tomato category, and to educate that not all tomatoes are created equal. Created by Special, the campaign, 'Mutti. When you know, you know', aims to make people question everything they thought they knew about tinned tomatoes, cementing Mutti as the premium, and only, choice for those with discerning taste. VIEW THE CANNED LAUGHTER SPOT VIEW THE 30 SECOND SPOT VIEW THE PORTRAIT SPOT Guest Judge: Merlee Cruz Jayme, chairmom/CCO, Dentsu Jayme Syfu
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 28, 2022 14:15 (Edited: February 17, 2023 05:19)
 This week's Bestads judge is Merlee Cruz Jayme, chief creative officer of Dentsu International APAC and "Chairmom" of Dentsu Jayme Syfu in the Philippines. Winner: Waka Kotahi NZ Transport Authority 'Toll Booth'. I may be watching a lot of thrillers and mysteries; that's why I loved how this film drew me in. This isn't your linear narrative. It kept me curious about the plot and awed by the beautiful shots. READ MORE IKEA: IKEA Aliens In 2021, for weeks the world talked about Aliens and top secret Pentagon documents on UFOS. Media were covering it all over the world and people on social were speculating about it, generating tons of conversation. UFO really exists? Aliens are already among us or are they coming? IKEA, the biggest furniture retailer of the planet earth, needed to get ready. In case they would like to build their dream home close to us. To do so, we turned the iconic IKEA assembly instructions into instructions for Aliens, changing the usual design and alphabet just to be Alien friendly. Just adding a few elements to the iconic design, it was possible to resonate instantly to a wide audience, both IKEA and Aliens lovers. Agency: Memac Ogilvy. VIEW THE CONCEPT  TAC wanted to remind motorcyclists to wear all their protective gear on every ride. To do this we created a film that showed just how little time a rider is protected for when they have an accident wearing the "wrong" gear. Agency: Clemenger BBDO, Melbourne VIEW THE SPOT Esselunga S.p.A.: A Warmth That Turns Italy On. Print AD to communicate the partnership between large-scale-distribution retailer Esselunga and the Italian Olympic Team during the Tokyo 2020 Olympics.Agency: Armando Testa VIEW THE AD Saham Rakyat: Let's Talk Stocks Stock trading is often considered a complicated matter. Known only to certain circles, because its foreign terms sound like Alien language. Saham Rakyat by Samuel Sekuritas (an Indonesian-based full-service financial advisory company) believes that each of us can understand stock trading and provide free access to all Indonesians to be able to buy and sell stocks. Saham Rakyat (approved by OJK - The Financial Services Authority) develops an app to educate the Indonesian people on the topic of trading, to make trading a lot less complicated. It's designed to be very intuitive, like online shopping. Agency: LUP, Jakarta VIEW THE FLOATING AD VIEW THE IHSG AD VIEW THE BULLISH AD VIEW THE LOSS AD VIEW THE BUY AD VIEW THE TREND AD Swopmart: The End Of Being Tortured Swopmart, well-known platform of trading secondhand gadget has just released to express feeling pain of trading gadget in the traditional ways. This pain might be possible from low quality products, fake products, even the chaos between sellers and endless-demanding customers.CJ Worx comes with the concept "End of being tortured" stop painful from trading secondhand gadget in traditional ways. This ad has been directed by Taya Soonthonvipat (Coming Soon Film) to tell the surreal but insightful experiences of trading secondhand gadget.VIEW THE SPOT  Mischief has released this new campaign starring Dave Grohl to launch Coors' limited-edition 'Almighty Light', which can scare away demos.VIEW THE SPOT Beyond Meat: Go Beyond Creative agency Boomerang, part of Publicis Groupe, have developed Beyond Meat's first big brand campaign for the EU market 'Go Beyond'. The work is aimed at motivating young people to join the movement towards eating sustainably for a better future and establishing Beyond Meat as a leader in the plant-based meat industry and as an essential brand in pop-culture. The campaign revolves around a group of Beyond Meat ambassadors - inspirational young change-makers who are breaking the mould and are redefining success on their own terms - from Germany, The Netherlands and the UK, telling their story of how they Go Beyond.VIEW THE SPOT  In partnership with Saatchi & Saatchi, JOJX produced Toyota's latest motorsports spot 'Vroom,' which premiered during The Daytona 500 on February 20th, 2022. Directed by Alessandro Paccini, 'Vroom' is a celebration of Toyota's Motorsports dedication to evoke passion across the product line-up following a successful 2021 campaign and wide-sweeping victories from midget racing to NASCAR and everything in between. Saatchi & Saatchi and Paccini's collaboration brings to life the core concept of how racing unites us regardless of whether we drive a production, dirt track or race car - it brings together fans of all backgrounds, genders, and ethnicities. VIEW THE SPOT  Delivering to over 160 million addresses across the country, the United States Postal Service hasn't just been everywhere - they're going everywhere. With advanced technology and equipment, they're delivering fast and affordably six and often seven days a week. And their next-gen trucks are designed to carry even more packages all across the USA. Just some of the many ways the USPS is delivering for America. The United States Postal Service is intertwined into the fabric of America. Over decades of transformation, the brand now enters a new chapter, where it continues to strive on delivering for America. Agency: MRM VIEW THE SPOT Virgin: Ballooning Across the Pacific Richard Branson continues his weekly releases of animated short stories as part of his 'Adventure Series', produced by Paper Sky Films, with his fourth addition: "Ballooning Across the Pacific." In 1991, Branson and his long-time ballooning buddy Per Lindstrand, embarked on their second ballooning odyssey, with the intention of flying from Japan to California. But their record-breaking journey didn't quite go according to plan. Paper Sky Films teamed up with Virgin in 2021 to create twelve animated short films, each telling individual stories following Richard Branson's adventures.VIEW THE SPOT South Western Railway: Spread Your Wings St Luke's is introducing a new creative positioning, along with two avian brand ambassadors, in its debut work for South Western Railway. 'Spread your wings', is designed to remind people of all the things they've been missing out on during the various phases of lockdown and to encourage them to get back out there and explore everything that's on offer using the South Western Railway network. The new characters, who sparked an unlikely friendship on a South Western Railway commuter train a few years back, act as ambassadors for the region: Sandy the West Country Seagull representing the very best of the coast and Wes the loveable pigeon from Peckham, showcasing the very best bits of London. VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR Dubai Science Park: Hostages of Depression Hypersomnia or oversleeping is one of the most telling signs of chronic depression. Due to the stigmas associated with mental health issues in the Middle East, over 66% of all cases go undiagnosed. Serviceplan Middle East collaborated with Dubai Science Park and Thrive Wellbeing Centre on this new print/outdoor campaign, to raise awareness on the subject and encourage people to seek help. The campaign is comprised of three beautifully crafted print ads for Dubai Science Park and Thrive Wellbeing Centre that use simple but arresting visuals juxtaposed with a thought-provoking tagline, which succinctly capture the pain and suffering experienced by many people going through mental health issues. VIEW THE SPOT  Underdog Canadian quick service restaurant chain, Harvey's lives in category dominated by giants. Brands like McDonalds, Tim Horton's and Wendy's who, all have significantly more locations across the country along with the added marketing resources dedicated to supporting them. Adding to Harvey's challenges was how it had been spending what little precious marketing dollars it had on short-term, price-value based tactics, like flyers, at the expense of long-term brand growth. Agency: Giants & Gentlemen VIEW THE SPOT  The ad shows a group of 25 million eToro users flying over a city, just to answer a new user question. This is a story about a new user trying to figure out his first steps in the investing world, and surprisingly discovers the power of the combination between social media and an investment platform. VIEW THE SPOT  Sonic branding agency DLMDD has worked with Mini to soundtrack their latest ad campaign, choosing music legend Pharrell Williamsâ track Come Get It Bae to support the global campaign entitled 'Editions'. Working in partnership with Media Monks and Anomaly, DLMDD was tasked with finding the perfect sound for launching three Editions to Miniâs car range, with the campaign reintroducing Mini's British bulldog mascot. VIEW THE SPOT  Petrol powered lawnmowers are going the way of the dinosaurs and that's exactly what Ryobi and Fenton Stephens have brought to life for a new campaign for the new 36v HP brushless battery mower. In the launch TVC, a Ryobi mower user watches as his neighbour tries to fire up a prehistoric petrol mower. With a puff of smoke, the neighbour is transformed into a Jurassic Park-worthy velociraptor.VIEW THE SPOT  Australia's favourite ready-to-drink vodka premix brand, Vodka Cruiser, has launched its new brand platform 'Say Less' via TBWAMelbourne. Inspired by 'nowstalgia', where nostalgia meets Y2K culture, the campaign champions confidence, infectious energy and a cheeky attitude. The brand tagline Say Less, simply means being 100% on board, whether your friends are offering you the AUX cord, an invite to a pool party or grabbing a pair of servo sunnies. To help bring the platform to life, Vodka Cruiser has signed Aussie comedian and CEO of FROOMESWORLD, Lucinda Froomes Price as its new brand ambassador.VIEW THE AUX SPOT VIEW THE GUAVA SPOT VIEW CHAT SPOT VIEW THE PARTY SPOT Amnesty International UK: Nationality & Borders Bill Amnesty International UK has launches a hard hitting campaign called 'People Smuggling Ltd' in an effort to drive awareness of the damaging impact the proposed 'Nationality & Borders bill' will have on the UK asylum system. In failing to provide safe and legal routes into the UK for people seeking asylum, the bill will force people into the lethal arms of smuggling gangs instead. Already a hugely lucrative criminal enterprise - the only people set to benefit from this bill are people smugglers. The new Amnesty International UK campaign launches with a 90" hero film, created by VCCP London, with media planned and executed by VCCP Media. VIEW THE SPOT Irish Cancer Society: Take Back from Cancer The Irish Cancer Society and creative agency, Folk Wunderman Thompson, have launched a poignant campaign to inspire people in Ireland who have been impacted by cancer to 'take back from cancer,' this Daffodil Day. Taking inspiration from the Akkoc family, the campaign follows the life of aspiring young filmmaker Ziya, sharing some intimate and personal moments from his life that his mother Rachel couldn't experience during her cancer diagnosis. The campaign takes an emotive look at all of the days cancer takes from families when a loved one is diagnosed with cancer. Daffodil Day which takes place on March 25th marks a day of hope for families as they take the day back from cancer, and it gives the nation the chance to support those impacted by cancer, with every donation making a difference. VIEW THE SPOT Lay's: The Crispy Puffer Jacket Soon, our lives will take place in the Metaverse. From business meetings or dinners with friends to first dates. The big question is: how do you set yourself apart from the others? Well, by buying unique NFTs. Packing your snacks has never been this much fun, because as of today, you can also bring them with you into the online meta world. Subway and Lay's are jointly launching five unique digital 'Crispy Puffer Jacket' NFTs. Earlier this year, Subway and Lay's released a jacket conceived by Fitzroy Amsterdam and designed in collaboration with Amsterdam-based fashion brand XPLCT Studios. VIEW THE SPOT AXA / Liverpool FC: Touch of Confidence During the Covid-19 pandemic we saw a side to football which has never been seen before: a game without fans in stadiums. With no spectators to chant and cheer, the fans watching at home could finally hear what the players were saying to each other on the pitch, and gain an insight into the messages of confidence and support to their teammates. This is part of what makes Liverpool FC so special and unique. This collective confidence is perfectly in line with AXA's 'Know You Can' brand promise, demonstrating that it is when you feel supported and well accompanied, that you can free yourself, give your best, and progress in the accomplishments of your personal challenges. Publicis Sport recommended to AXA, as Official Training Partner of Liverpool FC, a way to capture this confidence, and as a result 'Simon' was born.VIEW THE SPOT Samsung Galaxy S22+: S22+ with Bridgerton The cast of Netflix's hit series, Bridgerton, star in this Samsung campaign to launch the new Samsung Galaxy S22 / S22+, which is 209 years in the making.VIEW THE SPOT  Recent trends related to digitization and the future of work are unlocking new job opportunities in high-demand fields for people all over the world. As a result, more of us than ever before are now reconsidering what a career can look like. New work from global online learning platform Coursera, and creative agency, CALLEN, gives people a nudge toward educating ourselves for a better future. The Coursera New Year campaign inspires and builds momentum around listening to your inner voice and celebrates the confidence gained from a great education. VIEW THE MOVING ON SPOT VIEW THE NERVES SPOT Grupo Estratégico PAE: Plan Sea In furtherance of women's rights in Honduras, Grupo Estrategico PAE, working with Ogilvy Honduras, has launched a multinational campaign seeking to overturn the 2009 ministerial decree banning the sale, distribution, and use of emergency contraception pills (the "morning after" pill). Since the ban, more than 300,000 underage Honduran girls have given birth.VIEW OUTDOOR Colcrim: Stray Bullets Inbrax, Santiago have created these ads for ColcrimVIEW DAUGHTER OUTDOOR VIEW GIRL OUTDOOR VIEW BABY OUTDOOR VIEW THE DAUGHTER PRINT AD VIEW THE GIRL PRINT AD VIEW THE BABY PRINT AD Dan Murphy's:Before Dan Murphy's There Was Daniel Francis Murphy Retelling just a few of the many moments in Daniel Francis Murphy's early life that influenced and shaped the way Dan Murphy's (the store) operates today. The entrepreneurial Murphy was a larger than life character. Famous for his innovative concepts and roguish behaviour, he is often credited with democratising the liquor industry and furthering the drinking knowledge of Australia. From his time in the RAAF, to creating an underground wine club, or being the first to import international wines by whatever means necessary, Daniel Francis Murphy's life reads like a movie.Agency: Thinkerbell VIEW THE SPOT  Getting more women drivers on the track starts with giving their careers the fuel it deserves. We're proud to officially sponsor all women drivers in @NASCAR now and for years to come. VIEW THE SPOT TD Easy Trade: Becoming An Investor No experience investing? No problem. TD Easy TradeTM offers simple how-to videos thatâll help you get started. It only takes a few minutes to sign up.Agency: Leo Burnett, Toronto VIEW THE SPOT  HP Presence creates a better way to experience more genuine collaboration through end-to-end solutions, so we feel more connected with each other-whether in the office or at home. Be in the room from any room.Agency: W + K PDX VIEW THE SPOT  eBay is more than just your average e-commerce site: it's a marketplace of buying and selling of just about anything you can think of, from the weird and the wonderful to the practical and the functional. It's a whole world where millions of people share interests and passions, an inspiring place that stimulates people and stories. In a bid to celebrate the community behind the biggest marketplace in the world, independent creative and production network DUDE have created a new multi-channel creative platform 'Inspired by an eBay story' for the Italian private seller consumer market. VIEW THE SPOT  Ross's latest work is for the youth homelessness charity Centrepoint. Working with creative agency Arthur, Centrepoint commissioned Bolidai to direct the 60 second film titled 'The Runner'. The harrowing story follows a young girl who desires to be a runner, but due to family conflicts finds herself homeless. Ross's direction captures the endless sense of despair that comes without having a roof over your head, the spiralling sense of no direction and no hope. However she is able to get her life back on track thanks to Centrepoint, making it possible for her to continue to pursue her ambitions of becoming a runner.VIEW THE SPOT  For the first year ever, the Virgin Media Dublin International Film Festival will be a hybrid festival, meaning film lovers from all around Ireland will get the opportunity to watch more than 100 Films from 19 countries both in-person and online. To illustrate this point in a simple yet charming way, we created the 'Mini Billboard'.Agency: Publicis, Dublin VIEW OUTDOOR Circles.Life: Be The Main Character 3D Billboard Circles.Life Australia has launched this 3D billboard on the corner of Lonsdale Street & Swanston Street in Melbourne. Circles.Life customers including AJ Clementine, creator, model and LGBTQI+ advocate, gaming influencer Joel Bergs and more as 3D avatars, spreading motivation and inspiration.VIEW OUTDOOR Elvie: All Boobs Welcome Here While #breastfeeding has been on the rise in Belgium, there is, unfortunately, a huge taboo around public feeding. Elvie believes that all moms should be able to breastfeed or pump in public without fear or judgment. In comes the Elvie Breastfeeding Bench! The first breastfeeding bench was placed ik Kortrijk during World Breastfeeding Week and was launched together with the #BreastPlaces map, to empower women to feel safe and comfortable breastfeeding or pumping in public and encourage the Belgian public to support this. Agency: Walkie Talkie, Gent VIEW THE CONCEPT KFC: Cat Streamers A part of the diverse lifestyle that Gen Z values is their strong connection to Chinese culture and heritage. To connect with these young generation, KFC added a rice ball and flatbread with fish-flavored shredded pork to their Chinese menu. But can a western fast food brand really make authentic Chinese food? By taking advantage of the livestream shopping craze in China during which people pay more than any advertisements, we invited CAT STREAMERS to introduce and sell the products. Agency: Isobar VIEW THE CONCEPT Spark: Beyond Binary Code Spark and Colenso BBDO have launched Beyond Binary Code. Co-created with OutLine and non-binary communities, the code revises the way organisations collect gender data by updating website forms and fields with gender inclusive options so everyone can feel seen. If you've never had to think about your gender, you probably haven't realised how often you get gendered online. But for individuals identifying beyond the binary gender of male and female, it affects them every day. VIEW THE CONCEPT AVA Stories: Dick Pic Vouchers Now anyone who has received unwanted dick pics can redeem these in exchange for a subscription to the erotic sound app AVA Stories. "We want to put women's sexuality in focus and offer them something that actually arouses their desire," says co-founder Rosanna Thun.AVA Stories is a newly launched app with erotic stories in audio format. Now they want to put women's pleasure at the center through a "dick pic voucher" obtained by scanning unwanted dick pics in exchange for three months of free access to hundreds of erotic short stories on AVA Stories.Agency: NORD DDB VIEW THE CONCEPT |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
Truant have created this spot for Pizza Express