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Seen and noted
 What many see as noise, disorder, even behaviours that feel forced â could these actually be forms of play? Together with the Geng Foundation, we invite everyone to experience a few very special games created by a group of children with disabilities.Through their games, we rediscover what âplayâ can meanâ and come to better understand these children with unique ways of engaging with the world.VIEW THE SPOT Heinz Ketchup: Track & Field From November 9 to 21, 2025, China will host the National Games across the Greater Bay Area in Guangdong, Hong Kong and Macao. With nationwide attention expected, the event represents a major cultural moment. Guangdong is a key market for Heinz Tomato Ketchup, and while the brand is not an official sponsor, Heaven & Hell Shanghai identified an opportunity to tap into the spirit of the Games. Heaven & Hell developed 34 tomato characters, each posed to represent one of the 34 sports at the National Games, accompanied by the line: âEvery tomato that strives to win is in Heinz.âVIEW THE TRACK AND FIELD AD VIEW THE SHOOTING AD VIEW THE BADMINTON AD VIEW THE FENCING AD VIEW THE GYMNASTICS AD VIEW THE DIVING AD VIEW THE TABLE TENNIS AD VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  In 2025 graduating class faces unprecedented pressure as 12.22 million graduates competing for limited jobs with only a 55% employment rate. In this graduation season, Huawei nova 14 aims to become an authentic companion for young users facing life's uncertainties, turning shared challenges into genuine connections and deeper trust. While other brands focus on campus nostalgia, we choose honest conversations about post-graduation struggles to connect with Gen Z's real anxieties.VIEW THE SPOT  The X9 is one of XPENGâs most important models for overseas markets in 2025, with the Asia-Pacific region as its first stop in globalization. Our target audience is the new middle class and rising tech elites in Asia-Pacificâwell-educated families who not only need an MPV that serves both family and business purposes, but also aspire to freely explore every possibility of life through the X9âs intelligent driving, spacious design, and multi-scenario adaptability, seamlessly meeting the diverse demands of their daily lives.VIEW THE 3 SPOTS  In China, where pharmaceutical advertising is strictly regulated and sex remains a sensitive topic, promoting Viagra required a delicate yet compelling approach. So Ogilvy Shanghai turned intimacy into art - a medium that transcends restrictions while sparking conversation. Viagra collaborated with a renowned artist, and invited three real couples to reflect on their experiences with fading passion and intimacy challenges. Through candid conversations, they confronted the reality of how long it had been since they last connected. Then, left alone with a camera, their moments of closeness enhanced by Viagra were captured through time-lapse photography - turning fleeting interactions into long lasting expressions of love. A week later, the couples were invited to a private gallery to view their photography, reliving their emotions through art. Their stories and photographs were then released online on Chinese Valentineâs Day, driving organic discussions about intimacy while staying fully compliant with advertising regulations. By leveraging art, real human stories, and cultural sensitivity, Viagra didnât just sell performance - it rekindled desire in a way that felt authentic, emotional, and memorable. VIEW THE BEDROOM SPOT VIEW THE LOUNGE ROOM SPOT VIEW THE HOTEL ROOM SPOT VIEW THE CASE STUDY  Insightï¼In today's China, despite increased online connectivity, people are feeling more disconnected in real life. Head & Shoulders, a leading dandruff removal brand, sought to bridge this gap by creating an emotional connection with its audience.Our insight was simple yet profound: while technology brings us closer online, it's the human touch that truly connects us. But how could a dandruff brand help bring people together? VIEW THE SPOT  In China, where pharmaceutical advertising is strictly regulated and sex remains a sensitive topic, promoting Viagra required a delicate yet compelling approach. So Ogilvy Shanghai turned intimacy into art - a medium that transcends restrictions while sparking conversation. Viagra collaborated with a renowned artist, and invited three real couples to reflect on their experiences with fading passion and intimacy challenges. Through candid conversations, they confronted the reality of how long it had been since they last connected. Then, left alone with a camera, their moments of closeness enhanced by Viagra were captured through time-lapse photography - turning fleeting interactions into long lasting expressions of love. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD READ MORE  When Huawei Home Green Energy began expanding into the Philippines, it faced some challenges.Because the Philippines is divided into so many regions by the sea and rivers, it's really tough to bring all the different sales channels together into one network.The Philippines is a sunny, tropical island nation, but it's also hit hard by typhoons, which often cause power and water outages. On top of that, electricity costs are constantly going up, and and a highly dispersed sales channel network, create a difficult businessenvironment. VIEW THE SPOT Yili: Twin Sister Of Olympic The Chinese are obsessed with the Olympics, especially after securing the bid to host. In China, becoming an Olympic sponsor not only means gaining immense attention but also unlocking greater sales potential.In a market where products like milk, which emphasize physical health, dominate, the brand that can capture the Olympic spotlight controls both influence and sales. VIEW THE CONCEPT Techno: Tone Proud In a world where technology and AI shapes perceptions, are smartphones truly capturing the full spectrum and beauty of human diversity, especially in often-overlooked emerging markets? To answer this question, TECNO, an innovative brand at the forefront of multi-skin tone imaging, has launched its #ToneProud campaign, in collaboration with McCann Worldgroup China and Singapore. The #ToneProud campaign is supported and joined by global celebrities of diverse skin tones, including Indonesian-born singer-songwriter Anggun, Saudi Arabian filmmaker and actress Fatima Al-Banawi, VIEW THE CONCEPT Duolingo: Trick Or Streak
CHINA
November 01, 2024 09:42 (Edited: March 27, 2025 08:34)
 Following Duolingoâs recent appointment of FRED & FARID Shanghai to ideate and create social media content for the brand in mainland China, the duo has brought to life âTrick or Streakâ, a new activation preventing Halloween revelers in Shanghai from carelessly losing their streaks. VIEW OUTDOOR Tom Ford: Introducing Winter 24 Tom Ford's Winter 2024 campaign is a cinematic narrative set in Shanghai, commonly referred to as Moduâthe "Capital of Magic" by its inhabitants. The campaign unravels through a series of three interwoven stories, each capturing the city's contrasts of darkness and light, tradition and modernity. Produced by international production company HAMLET and directed by Tom Fordâs Senior Director Brand Image Zhang Qingyun, VIEW THE SPOT Alibaba Cloud: Honor History Create History From July 26 to August 11, 2024, Paris, with its city landmarks transformed into venues, hosted the epic Olympic Games. As the official cloud service partner of the Olympics, Alibaba Cloud teamed up with Jody Xiong, the visual effects director of the Beijing Winter Olympics, to bridge the worlds of sports, art, and technology through film, paying tribute to the century-old Olympic tradition at its closing. VIEW THE SPOT Master Kong: Emperor Qianlong's Milk Tea What best represents "Chinese milk tea"? Starting from the traditional Chinese culture and the history of milk tea, we find the idea in the collection of paintings in the Palace Museum and find a very appropriate but unexpected celebrity for Master Kong's Dahongpao milk tea - Emperor Qianlong. VIEW THE SPOT AND THE AD  In China, the phenomenon of people being addicted to mobile phones is getting increasingly serious." In 2023, people used their phones 116.3 times and 7.2 hours daily. The addiction of family members to phones has silenced countless families. Yeco Coco Chicken, a Chinese chain restaurant, released a series of posters titled "Silent Families" on May 15th the International Day of Families. VIEW THE3 ADS Kuaishou: Live Again The Qinghai-Tibet Plateau, with an elevation of 4500m, is known as the Death Zone by 30 million truckers in China.With an annual mortality rate of 5%, truck drivers primarily succumb to altitude sickness and hypoxia. Many of them used to live stream on Kuaishou platform. After their demise, the accounts are memorialized. Xiao Hui, an influencer with 1.6 million followers, is one of these truckers.VIEW THE CONCEPT Oreo: The Art Of Play In a nation known for over-work, over-studying and pressure to achieve, Oreo is bringing back Chinaâs 5,000-year-old culture of play with a platform called âArt of âPlayâ. To remind people of Chinaâs rich playful heritage, Oreo teamed up with Leo Burnett Shanghai to create âArt of Playâ â an ongoing platform that brings playfulness back into the collective consciousness.VIEW THE CONCEPT  What is "Suntory -196C"? A well-loved alcoholic drink introduced in Japan in 2005, utilizes Suntory's unique technology to capture the full flavor of fresh fruits and deliver a refreshing taste. To unlock the secrets we created a "-19C Black Technology Laboratory" on Douyin to design exciting surprises especially for the younger audience.VIEW THE FOUR SPOTS  There are millions of children with disabilities in China who are unable to play sports on their own initiative, resulting in physical and psychological distress. At present, there is a lack of attention and support from all sectors of society. "Wheelcheer" focuses on the physical and mental health of children with disabilities and promotes the concept of equality in sports. No matter how tall or short, fat or thin, standing or sitting, every child can be an athlete and enjoy the fun and benefits of sports. At the same time, the project hopes to arouse more social attention and support for children with disabilities, promote social inclusion and equality, and strive to build a more harmonious and inclusive social environment. The "Wheelcheer" adopts the upper body sensing technology to realize the interaction between the body and the screen with the help of the camera capturing the user's movement trajectory. This innovative design allows people to not only have fun in the game, but also complete the exercise, demonstrating the foresight of combining technology and health. At the same time, as a gamified exercise tool, "Wheelcheer" is not limited to specific disabled people, but is open to all users, breaking the traditional special care for disabled children and realizing the equality of exercise. Through the medium of scientific and technological games, it will attract a wider group of users from the perspective of promoting fairness in sports, and create a low-cost but meaningful sports experience for everyone.VIEW THE CONCEPT  RIMOWA partners with Mother Shanghai to debut Jay Chou in the fourth iteration of RIMOWAâs âNever Stillâ campaign. A film-led campaign, where multi-talented musician Jay Chou finds inspiration and transforms the rhythms he discovers into an improvised performance that moves the world around him.VIEW THE SPOT  BMW China has released their Lunar New Year campaign via TBWA Juice Beijing TBWA BOLT Shanghai, which joyfully captures the complexity of ancient traditions and superstitions, setting a path to good fortune.VIEW THE SPOT  Now in its seventh year, Apple celebrates Chinese New Year with a Shot on iPhone film developed by TBWAMedia Arts Lab Shanghai, that sends a poignant message spanning far beyond China. During a moment of celebration and reflection, Apple welcomes the year of the Dragon by telling the story of a young girl battling with her insecurities and how she is able to overcome them on her own. Titled âLittle Garlic,â the film and Apple send a timely message addressing the insecurity felt by Gen Z in China. Apple brings together an illustrious team of movie industry professionals to tell this story though the lens of iPhone 15 Pro Max. Hollywood director Marc Webb, Chinese star Fan Wei, and acclaimed writer Pan Yiran elevate the production with their vast experience. Meanwhile emerging talents like Cecile Zhang, director of photography, and Li Anran, art director, use key iPhone 15 Pro Max features, including 5x optical zoom, Action mode, and Cinematic mode, to delicately and creatively bring the issue of insecurity to life through film. Accompanying the film is a behind-the-scenes video featuring cast and crew to showcase how the film was made with iPhone 15 Pro Max.VIEW THE SPOT VIEW THE BTS SPOT Lao Luo: Legendary Craftsmanship of Lao Luo Lao Luo is a men's fashion designer who has risen to prominence in the Chinese men's shirt market with his eponymous brand. To demonstrate this, Banana Balloon has released this "Legendary Craftsmanship of Lao Luo" print campaign. Lao Luo's standout feature is its creation of 26 different patterns for a single basic design. The selling point is that, regardless of body shape, everyone can find the perfect-fitting shirt. It's this almost tailor-made style that has allowed it to successfully penetrate the Chinese market, making it a highly sought-after fashion brand among urban young professionals. "Tailored or Lao Luo, your choice!" has been the brand's longstanding slogan, resonating strongly with consumers. In keeping with this spirit, Banana Balloon utilize some tailoring tools as creative symbols. Additionally, using a negative space style cleverly conveys the shirt's simplicity and fashion.VIEW THE 1st AD VIEW THE 2nd AD VIEW THE 3rd AD  Misfits and mavericks now have a Singapore home to call their own. Mondrian Singapore Duxton, a new byword for everything inspired and chic; it's the place to make everything groovy. A light on the hill in an otherwise stable, obedient and highly competitive marketplace for the hospitality industry. VIEW THE SPOT Midea: Iceland Hawaii
CHINA
January 12, 2024 09:50 (Edited: March 27, 2025 08:34)
 At the end of December 2023, Iceland, known for its icy landscapes and long, cold winters, witnessed something extraordinary a tropical beach party, right amid its coldest season. But this was no ordinary feat; it was the result of Midea's innovative home central air conditioning system, which brought the warm, sunny vibes of Hawaii to the snowy kingdom of Iceland.VIEW OUTDOOR  There are briefs that one cannot turn down, like the one to introduce the most iconic beer brand to the largest consumer market in the world, China. FRED & FARID Shanghai took up this challenge by delving into the very essence of the brand. VIEW THE SPOT VIEW THE PRINT Tencent Sustainable Social Value Organization: Answer Me Banana Balloon, Shenzhen has created this brand entertainment long film for the Tencent Sustainable Social Value Organization. The video was based on a true story and was shot on location at Mingtian Elementary in Lijiang, Yunnan. Left-behind children are a widespread social pain point in rural China. Due to parents having to migrate to cities for work, they have no choice but to leave their children in hometowns to be taken care of by elders. Remote mountainous areas also have education problems, and government-dispatched urban teachers going to rural areas to teach is time-limited. Most children see these city teachers as parents, so accompaniment is an urgent issue needing to be solved for left-behind children. Tencent Sustainable Social Value Organization aims to practice Tencent's mission of "Tech for Good." VIEW THE SPOT  Nike in China has launched a new awareness campaign with Wieden+Kennedy Shanghai to highlight the "More Than Warmth" benefits of their winter jackets. The campaign, directed by Henry Scholfield through international production studio HAMLET, the 60" cinematic spot is part of a multi-channel campaign including cinema, OOH and digital channels running in China. The fantastical spot is set in a magical world, a labyrinth carved into an icy weather system of extreme cold. It's home to a dedicated team of eccentric warmth obsessed researchers who conduct tests on the Nike Winter Collection, and revel in their scientific achievements when the garments ace every test. VIEW THE SPOT  Vitasoy, the iconic brand renowned for its classic soymilk, is excited to introduce its latest campaign, "For Me, For You, Vitasoy". This initiative marks a new chapter for Vitasoy. Reinvigorating its iconic "Stand By Me" campaign, emphasizing not only its nutrition benefits but also igniting an emotional connection with consumers while reinforcing its commitment to evolving alongside their needs.Agency: BBDO, China VIEW THE SPOT  Banana Balloon Shenzhen has created this new campaign for IF coconut water, a brand originating from Thailand, who are entering the Chinese market for the first time in 2023. Adhering to its image of an imported brand, IF want to highlight its original English name. Without a Chinese name on the packaging, this poses great barriers to public awareness in the Chinese market, especially as the product reaches remote rural areas. Banana Balloon Shenzhen's challenge was how to make the name IF more recognizable. They transformed the static brand logo into a more vivid "brand symbol", turning the IF font into a creative language to "introduce" IF coconut water. This allows the originally unfamiliar and meaningless name to consumers to become more meaningful and lively. The concept sparked a wave of user-generated content and even emojis on social media. Within half a year of launch, IF has become the No.1 coconut water brand in China. Ze ?ród?a bitcoin casinoVIEW THE 1st AD VIEW THE 2nd AD VIEW THE 3rd AD VIEW THE 4th AD VIEW THE 5th AD VIEW THE 6th AD VIEW THE 7th AD VIEW THE 8th AD VIEW THE 9th AD VIEW THE 10th AD VIEW THE 11th AD VIEW THE 12th AD VIEW THE 13th AD Shanghai Municipal Government: Morning Shanghai In 2021, Ogilvy Shanghai introduced the Care Codes initiative, aimed at helping the elderly connect with the digital world. Building on this success, the agency once again partnered with the Shanghai Municipal Government, launching a new campaign to further modernize eldercare by leveraging creativity and digital technology. "Morning Shanghai" encourages the elderly to socially connect, opening new opportunities for them to diversify their social lifestyle. In the campaign film, by featuring the elders entering the night club in the morning for their daytime activities, it drives attention from the young generation who realize they can celebrate the city beats together with the city's elders. The "Morning Shanghai" campaign includes a WeChat mini-program designed specifically for individuals aged 60 and above, facilitating venue booking, whilst also offering a range of F&B discounts, movie tickets, and cultural classes dedicated to seniors.VIEW THE SPOT Zhaori Weipin: Veggie Beethoven
CHINA
August 24, 2023 11:48 (Edited: March 27, 2025 08:34)
 Collaborating with the independent agency F5 Shanghai, Zhaori Weipin, the distinguished Chinese circular agricultural brand, celebrated its 20th anniversary with an extraordinary musical event on July 8th, 2023. For this unique occasion, the brand enlisted the talents of two-time Grammy Award winner, Dana Leong, inviting him to perform at its organic farm in Laiyang, Shandong. The special concert embodied Zhaori Weipin's dedication to natural and sustainable agricultural practices. The innovative "Veggie Beethoven" concert saw Leong harness digital technology to transform organic vegetables from Zhaori Weipin's farm into musical instruments. VIEW OUTDOOR  Consumer electronics giant OPPO have launched the Monroe series of their Reno 10 model of mobile phone with a new global campaign created and produced by international production studio HAMLET. Directed by Tucker Bliss through HAMLET, 'Can I have my phone back?' is a feel good two minute TV spot highlighting the photographic capabilities of the new Reno Monroe model. Recognising the significance of capturing meaningful moments and the art of taking a great photo for their tech-savvy consumers, OPPO developed the state-of-the-art pro-portrait lens for the Reno model. VIEW THE SPOT The North Face: TNF10,000 Reasons To Get Back To The Trail Following a challenging period, Shanghai sought to reclaim its vitality after lingering trauma confined millions to their homes, isolating them from nature's beauty. In response, The North Face and FRED & FARID Shanghai launched "TNF10000 Reasons to Get Back to Trail," a campaign aimed at reigniting the spirit of outdoor exploration. Leveraging ChatGPT and Midjourney, the campaign generates 10,000 reasons to hit the trail, sparking a widespread desire to reconnect with nature. As the nation emerges from lockdown in early 2023, VIEW THE CONCEPT VIEW THE AD  Mother Shanghai has created this fast paced campaign for The North Face in China, titled 'Go Explore' with the aim to grow the brand through encouraging exploration this summertime. The North Face is synonymous with outdoor adventures, and it wants to encourage a whole new generation of outdoor enthusiasts with growing leisure time and options, building energy and community all whilst remaining authentic. The film content includes a narrative to provide an authentic backdrop to showcase The North Face products, organically connecting them to the moment. VIEW THE SPOT Baidu ERNIE: A Peace-Connecting Painting Taiwan hasn't reunited with China's mainland due to long-term political confrontation since 1949. Similarly, a celebrated Chinese painting is also separated, that is Dwelling in Fuchun Mountain, accomplished by Huang Gongwang in 1350 during the Yuan Dynasty. Unfortunately, the landscape painting was severed by fire into two halves by one of its collectors centuries ago. The central part of the painting is lost forever. At present, half of it is conserved at Zhejiang Provincial Museum in Chinese Mainland while the other half, at Taipei Palace Museum in Taiwan. People have the strong emotions for the reunion of the painting by peaceful means. IDEA: A Peace-Connecting Painting: For this, we bring these two separated scrolls from museum to mobile phone, and fulfill the reunion of them. TOPic & Loong used Baidu AI technology to learn the brushwork and style of the original painting Dwelling in Fuchun Mountain to complement the missing part of the painting. Users can input some simple brush strokes that transform into landscape style patterns as the missing part to reunited the scrolls. Everyone can become a master of ancient Chinese landscape painting. At Huang Gongwang's memorial hall, tourists can merge the separated paintings together with mobile phones using Baidu AI technology. With just simple lines, AI brush connects paintings and emotions for peace. The campaign has been widely covered by the national press, such as CCTV and People's Daily and also by media from Taiwan. It has been reported by a total of 421 media outlet. On Weibo (social app), the campaign was listed among Top 3 trending topics. 260 million people have read the topic on social media, and nearly 1 million people participated in the creation. Users share their creations and give good reviews.VIEW THE CONCEPT  Capturing beauty of overwhelming photographic work that cannot be achieved by a smartphone, and the versatility of the scenes that can be covered by the Canon EOS R6 Mark II. And all these are illustrated in one single image that combines more than 100 photos taken with the EOS R6 Mark II. Agency: Dentsu CreativeVIEW THE AD KFC: ReStore Gaming is the new going out, the metaverse the new shopping mall. As consumers spend more time and money in virtual spaces, how can bricks and mortar compete? Welcome to the KFC Re:Store, unlocking a fully shopable experience at the intersection of craft, innovation and commerce. A reimagining of KFC's retail footprint for one of the worldâs largest economies. VIEW OUTDOOR  electriclime and Riot Games have combined to celebrate the very best of female empowerment with a new VALORANT 'Game Changers' film.Directed by up-and-coming filmmaker Daniel Marjan, the electriclime team travelled to Berlin for the shoot, grabbing the real essence of what it is to become and be a top female player in the esports world.VIEW THE SPOT  In China, the aging population is becoming an increasingly serious demographic problem and has become a hot topic of social concern. Baidu is changing the lifestyle of the elderly by using its AI technology and intelligent products. This film shows Baidu's idea of AI company, not replacing human, but making up for and extending human company.Agency: Godzilla VIEW THE SPOT |
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