Interactive ad: Oreo: The Art Of Play

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Top 6: May 22nd 2024

In a nation known for over-work, over-studying and pressure to achieve, Oreo is bringing back China’s 5,000-year-old culture of play with a platform called ‘Art of ‘Play’. To remind people of China’s rich playful heritage, Oreo teamed up with Leo Burnett Shanghai to create ‘Art of Play’ – an ongoing platform that brings playfulness back into the collective consciousness.

Category Confectionery & snacks
Client Mondelez
Agency Leo Burnett Shanghai
Country China
Uploaded 15 May, 2024

Credits

Chief Creative Officer
Natalie Lam
Senior Creative Director
Young Yang
Senior Art Director
Cetus Zhang
Creative Director
kelvin leong
Creative Group Head
Mio Wang
Group Executive Creative Director
Kit Koh

Other credits

Vice-President of Marketing and Growth Mondelēz China: Grace Zhu

Agency

Illustrator: Tong Li

Senior Producer: Nico Yang

Chief Experience Officer: Brian Ng

Head of Planning: Davy Chau

General Manager: Pauline Lin

Senior Account Manager: Roy Qin

Head of Creative Excellence, Publicis Groupe APAC: Jason Williams

Client Partner, Zenith: Arthur Sun

Chief Client Officer, Publicis Communications Shanghai: Sandy Wu

Toy Designer: Lao Wang

Oreo: The Art Of Play

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Oreo: The Art Of Play

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