Interactive ad: Sportscraft: Supportscraft for our Olympians

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Top 6: May 15th 2024

Iconic Australian fashion retailer, Sportscraft has designed Australian Olympic Uniforms for over four decades and recently unveiled the 2024 opening ceremony kit. In collaboration with the Australia Olympic Team and the Olympic uniform event, we launched the first component of Sportscraft's new Olympic campaign, ’Supportscraft’.
The campaign kicked off with the launch of the Supportscraft Olympic message hub for all Australians to back our Olympians, along with the re-badging of the Sportscraft wordmark logo on the Sportscraft website. This marks a new journey of brand work and support initiatives via Sportscraft leading to the 2024 Olympic Games in August.