Outdoor ad: Sportscraft: Supporting Weightlifting this Mother’s Day

Login

Ads

Browse ads: Automotive- Alcoholic beverages- Clothing- Cosmetics- Entertainment- Food- Travel- Telecommunications- More...

View hi-res

Top 6 this week

Sportscraft - Supporting Weightlifting this Mother’s Day

Iconic Australian fashion retailer Sportscraft, has been the official designer of Australian Olympic uniforms since 1984. In the lead-up to the Olympic Games, Sportscraft launched its 'Supports-craft' campaign, highlighting the brand's commitment to our Australian athletes.

During this period, Sportscraft released a series of Mother's Day-themed executions. The campaign cleverly draws parallels between a mother's nurturing role in the family and the support Sportscraft provides to Olympic sports.

Category Clothing & footwear
Client Sportscraft
Agency The General Store
Production Sportscraft
Country Australia
Uploaded 25 September, 2024

Credits

Chief Creative Officer
Marcus Tesoriero
Creative
Liza Vella
Creative
Madeleine Livesey
Producer
Brooke Smith
DoP
David Child
Fashion Stylist
sara smith
Photographer
Georges Antoni
Chief Executive Officer
Matt Newell
Managing Director
Sophie Lander
Strategy Director
Andrew Kohn

Other credits

CEO Sportscraft: Elisha Hopkinson

Head of Brand / Creative / Marketing / Online: Samantha De Kauwe

Creative Services Lead: Liza Vella

Gold sponsors

The Best Ad Jobs

Visit Campaign Brief for Australian creative
advertising news