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Top 6: October 2nd 2024
Outdoor

Road Safety Commission: Speed Shatters Excuses - Neck

Top 6: October 2nd 2024
Speed is the number one illegal behaviour causing death and serious injuries on Western Australian roads.

Explorative research revealed that a significant number of drivers who self-reportedly speed, often rationalise their behaviour with flawed excuses and misbeliefs.

In this campaign, these excuses are sharply brought undone through a powerful creative execution.
Credits Other credits

Client: Road Safety Commission

Manager, Marketing: Joanna Hynes

Campaigns Officer: Alisia Mumby

A/Strategic Communications Coordinator: Kirsten Brent

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