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Top 6: May 15th 2024
Interactive
Toyota: Find Your DriveTop 6: May 15th 2024
Find Your Drive is a program designed to help the 1.5 million adult Australians without a driving licence overcome driving anxiety (Amaxaphobia) so they can experience the freedom of mobility. Developed by experts, the approach goes above and beyond traditional driving lessons and consists of three parts: initial counselling sessions helping to overcome mental barriers, VR road driving simulations to build confidence to get behind the wheel and specialised driving instructors to provide extra support while on the road.
A 3-part content series was filmed over 3 months, documenting each stage of the journey as four adult drivers went from nervous learners to licenced drivers. Launched with an integrated campaign that drove the public to an online hub with in-depth resources and contacts for professionals so they could customise their very own program, to help them Find Their Drive.
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