Top 6: May 22nd 2024
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McDonald's: Ride the ArchesTop 6: May 22nd 2024
McDonald’s Philippines has launched ‘Ride the Arches’, a pedal-powered movement that turns McDonald’s restaurants into cycling refueling stations. The movement began after McDonald’s noticed that more and more of its 700+ stores in the Philippines were becoming the stopover of choice for cyclists, and began to invest in Bike & Dine infrastructure in 2021 – a McDonald’s Philippines innovation.
Client: McDonald’s Philippines – Margot Torres, Adi Hernandez, Denise Barrameda |
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