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Top 6: May 22nd 2024
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McDonald's: Ride the Arches

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Top 6: May 22nd 2024
McDonald’s Philippines has launched ‘Ride the Arches’, a pedal-powered movement that turns McDonald’s restaurants into cycling refueling stations. The movement began after McDonald’s noticed that more and more of its 700+ stores in the Philippines were becoming the stopover of choice for cyclists, and began to invest in Bike & Dine infrastructure in 2021 – a McDonald’s Philippines innovation.
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Client: McDonald’s Philippines – Margot Torres, Adi Hernandez, Denise Barrameda

Account Management: Judy Medina, Earl Dorado, Flow Estor, Ricky Santiago

Production: Prodigious Philippines – Miele Dungo

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