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Top 6: May 22nd 2024
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Banco del Pacífico: Gamer Loan

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Top 6: May 22nd 2024
8 out of 10 young Ecuadorians can’t get a loan because they can’t meet the banks' collateral requirements. However, they have something valuable that they continuously invest in: their video game accounts.

That’s why, Banco del Pacífico made a groundbreaking move by updating its lending policy to accept gaming accounts as loan collateral, becoming the first bank to validate these non-traditional assets.
Credits Other credits

CMO: Patricia Silva

Brand Director: Andrés Mesías

Marketing Manager: Ruth Silva

Account Director: Ilse Garcia

Account Executive: Maria Gracia Muñoz

PR Director: Angela Henao

Head of Innovation: Christine Lane

Experience Strategist: Melissa Hochman

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