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 75 million years ago, it would have made sense if you didn't use GolfNow to book tee times. The GolfNow site and app didn't exist. But today there's no excuse. And yet, only 11% of all tee times are booked online. In the "Don't be a golf dinosaur"campaign, we seek to change that. Agency:barrettSF VIEW THE SPOT
 People who suffer from hearing loss have a hard time hearing certain tones and pitches but arenât necessarily aware of it.So BBR Saatchi & Saatchi Israel decided to mess with the sound and create a "hearing test".With the simple act of lowering the volume of a few words PLAY THE SPOT
 MINI were launching their first ever 5 door model, the all new MINI Hatch and needed a campaign that would draw as much talkability and hype as possible from a very small budget.Our main restraint was not having a vehicle available for the launch date. Gloo@ogilvy, South Africa focused on 1 simple insight, that the 5 doors of the new MINI created more interior SPACE for our target audience. VIEW THE CONCEPT
 On behalf of Oceana, an international organization founded in 2001 dedicated to achieving measurable change in the health of the worldâs oceans, agency, The Community created a print and outdoor campaign, mostly running in Florida, to bring attention to "shark finning." The ads highlight the consequences of shark fin soup by placing familiar restaurant language "soup or salad?" and "all you canât eat" alongside shocking images of finned sharks. VIEW OUTDOOR
 "Books" it's a print and poster campaign developed for Abrinq by Monumenta, Brasil The campaign shows book covers as kids and adolescents at risk, representing thousands of victims of child labor and domestic violence in Brazil. The goal is to show that everyone has the power to change lives and stories of many children with a monthly donation.Founded in 1990, The Abrinq Foundation its a nonprofit organization whose mission is to promote the protection of rights and citizenship of children and adolescents. VIEW THE JOAO AD VIEW THE MARIA AD VIEW THE GABRIEL AD
 A commercial from Cossette Chicago to introduce a new Egg McMuffin at McDonald's VIEW THE SPOT
 TBWA Malaysia has released a new campaign to light up your child's imagination for Eveready Battery & Torchlights titled "The Eveready Book of Play". VIEW THE CONCEPT VIEW THE STORYBOARD
.jpg) This week's guest judge is Henry Medina, co-founder and creative director, DDB Bolivia. Winner: Rekorderlig Cider: Silver Skaters. In TV I'm going to have to go for this one because the freshness of the absurd captivated me from the beginning. READ MORE
 The Cannes Innovation Lions Grand Prix went to this outstanding idea - '3 Words To Address The World' for What3Words London. VIEW THE CONCEPT
 Cannes Innovation Gold Lion winning case study from Baidu Online Network Technology, China VIEW THE CONCEPT
 The Human Rights Foundation (HRF) and advertising agency Grey Brasil have teamed up to creatively raise awareness about human rights violations occurring around the world and how individuals can take action to combat abuses such as censorship and torture. VIEW THE SPOT
 New Balance are the official kit sponsor to Athletics Ireland. To launch their sponsorship of the new breed of Irish athletes, Atomic, Dublin developed a print campaign for outdoor and press photographed by Alex Telfer. Working with the individual athletes, Fionnuala Britton, Karl Griffin, Thomas Barr and Jessie Barr, we identified the single, deeply belief that drives them to excel. These personal mottos became the lines that appear to emerge from within the bodies of the athletes. VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR
 This Father's Day, buy Dad a tool worth bragging about at Craftsman. Agency: Havas Worldwide Chicago. VIEW THE SPOT
 Living under the Western Australian sun, we're pretty used to hearing water tips. So it's easy to place each new tip in the "I'll get to that later" pile. But what if we could turn a water leak, for example, into a tangible beast? This radio campaign was designed to get the sweltering hot and remote town of Kalgoorlie to feel a sense of urgency towards taking control of their own water use, and water bill.Radio spots from The Brand Agency, Perth PLAY THE AIR SPOT PLAY THE SMART SPOT PLAY THE WATER SPOT PLAY THE GARDEN SPOT
 Edwardian Group London's six Scoff & Banter restaurants serve classic British ingredients, in classic British flavour combinations, cooked with classic British finesse. Saatchi Massius London new campaign celebrates this Britishness in all its quirky eccentricity. At its heart are five characters: each based on the elements of a classic signature Scoff & Banter dish, and each lovingly hand-painted to evoke the illustrated (and quintessentially British) world of "Alice in Wonderland" and "Wind in the Willows". VIEW THE LAMB AD VIEW THE FISH AD VIEW THE DUCK AD VIEW THE COW AD VIEW THE GOAT AD
 In a world where it is common place to be inundated by aisles and aisles of confusing services, Alinta Energy is going out of its way to make its energy service, transparent, simple to understand and easy to enjoy. With what should be three very simple tasks, these spots demonstrate how desperately we need to return to simple. Radio spots from The Brand Agency, Perth PLAY THE BULB SPOT PLAY THE JEANS SPOT PLAY THE PHARMACY SPOT
 A three-way collaboration between Waze, Malaysian based telecommunications company, Maxis and creative agency Ensemble Worldwide to create an innovative safety reminder on the road. Sponsored by Maxis, the corporate social responsibility project is an attempt at improving road safety simply by using the voices of children as a voice pack option on Waze. VIEW THE CONCEPT
 Geometry Global, Copenhagen has taken over Youtube animal videos making the content unavailable in this "Extinct" campaign for WWF. VIEW THE CONCEPT
 1 in 4 children have eyesight problems that they are unaware of. SKY TV conducted eye tests to show some of them "The World In HD." Agency: FCB Brasil. VIEW OUTDOOR
 Intro Partnership has created this spot to promote BBC's 2015 Formula 1 coverage. VIEW THE SPOT
 Two Cannes Lions Grand Prix have gone to Grey London for Volvo UK "Life Paint". VIEW THE CONCEPT
 Move beyond just tables and chairs and imagine how a meeting experience can leave you feeling connected, inspired and accomplished. With all the right destinations, culinary wizardry, dedicated staff and digital tools, Meetings Imagined can deliver anything you can imagine. Agency: Team One VIEW THE SPOT
 Bates Y&R Denmark has released this spot for the Danish Road Safety Council, directed by Bacon Copenhagen's Martin Werner. With a simple message "a little breath can change a lot. Maybe Everything." VIEW THE SPOT
 Rekorderlig Cider's 'Silver Skaters' film features our talented, quirky ice skaters and their evangelical coach, Jarmo. Their routine is unconventional but undeniably 'Beautifully Swedish', with a touch of the quirky humour. Agency: Saatchi & Saatchi, London. VIEW THE SPOT
 When a young person makes the decision to buy their first home, it should be an exciting time. After all, a home is one of the biggest assets anyone will ever have. The problem is, when they go through the traditional channel of a bank, they will inevitably be presented with a series of barriers. The high deposit and upfront costs banks charge mean a young person could be saving for a really long time before they can even get their home loan it's a pretty frustrating position to be in. VIEW OUTDOOR
 BETC, Paris has created this spot to promote the new CANAL+ Box. VIEW THE SPOT
 Biborg, Paris has set up a interactive digital activation, using a 360 degree screen and a phone booth to promote Netflix's original series Orange Is The New Black. VIEW OUTDOOR
 lg2, Toronto installed a robotic mannequin inside the apartment next to a Nike billboard to help bring it to life. VIEW OUTDOOR
 McDonald's has designed takeaway packaging for bicycles which attach to the bikes handle bars. Agency: Tribal Worldwide, Buenos Aires. VIEW OUTDOOR
 "If Carlsberg Did Haircuts" they would probably be the best haircuts in the world and include a delicious beer, razor sharp comedy, the most precise wet shaves known to man, reinventions of the barbershop quartet and the world's coolest dog. Agency: 72andSunny, Amsterdam. VIEW THE SPOT
 The Cannes Outdoor Lions Grand Prix award went to an Apple iPhone 6 billboard campaign featuring photos taken by actual iPhone users. Apple found photos it liked from 162 users from around the world and used them on billboards around the world. VIEW THE CONCEPT
 DDB Paris wants you to meet the man who died the most, in movies in this spot for the French Health Department. VIEW THE SPOT
 With the Special Olympics World Games 2015 fast approaching in Los Angeles, we were tasked with capturing the essence of the games, the competition and the athletes. Like all champions, these athletes are committed, passionate and driven. Atomic Dublin brought to life this truth that 'All Champions Are Special' with beautiful imagery and a memorable VO by Liam Neeson. VIEW THE SPOT
 South Australia's Zoos are not-for-profit organisations and need public donations to continue their conservation work locally and around the world. The Showpony Adelaide ad demonstrates that even the smallest donation can make a difference and put endangered species back in the picture.The 5 cent coin is the smallest currency in Australia and one side of it actually features a threatened species - the Echidna.Readers are encouraged to place a 5 cent coin into the ad and observe the simple power that even the smallest amount can achieve. VIEW THE ECHIDNA AD VIEW THE BIRTHDAY AD PLAY THE RADIO SPOT
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