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Seen and noted
 Sinyi Realty has backed up the success last year of its 'In Love We Trust' campaign via dentsuMB Taiwan (a Cannes Lions Grand Prix winner) with a sequel that has spurred another round of discussion on social issues in Taiwan. The initial film drew more than 14 million viewers and reminded a society that was becoming cynical towards romantic relationships that when true, love can transcend all difficulties. The bold sequel challenges the traditional perception of family, as Sinyi Realty continues to put home ownership at the centre of social issues in Taiwan. The series is an initiative by Sinyi Realty, a Taiwanese real-estate company, and created by dentsuMB's local office. Sinyi Realty's premise is that property agents donât just sell places to live, but hope for the future. In Taiwan, the term 'marriage' means to 'build a home'. Since newlywed couples typically look to buy houses, they are a key target audience for Sinyi Realty. In Love We Trust 2 addresses the issue of having children after getting married and highlights the tension between generations. It also and broaches the uncomfortable topic of fertility. Taiwan offers up some stark figures when it comes to family. It has Asia's highest divorce rate and the world's lowest birth rate, an official crisis that poses a grave threat to the island's future. Despite this trend, traditional values dictate that couples should look to start a family shortly after marrying, putting pressure on couples who may have different ideas or may struggle to conceive a child.VIEW THE FILM VIEW THE CASEFILM Monkey Shoulder: Live Playfully When you think of Whisky ads, you think of older men, dimly lit rooms, leather chesterfields and wooden barrels. Monkey Shoulder breaks the rules when it comes to drinking whisky, actively encouraging people to have fun and mix their whiskey. The brand refresh reflects this, breaking standard whisky advertising conventions, creating a more graphic and youthful tone and style. The hyper-targeted ooh suite added a bit of fun to the everyday, targeting trains, commuter routes and office buildings.VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  Uber has a wide network of cars which results in a fast and reliable service. This copy shows that by the time you order a car through the Uber app, it will arrive in almost no time. Agency: FP7mccann VIEW THE SPOT  Household clutter can break the best of us. Goodwill can help.Agency: Riggs Partners VIEW THE GARAGE SPOT VIEW THE PLAYROOM SPOT Canadian Automobile Association (CAA):Do It All Before You Drive The Canadian Automobile Association (CAA) and One Twenty Three West (123w) have launched a new national campaign against distracted driving that has a simple message: do it all before you drive. Instead of showing the negative consequences that come from distracted driving, something that's been a little played out, CAA has gone a more positive route. The campaign features a catchy song that reminds Canadians to set the destination, check safety features, finish a burger, and put the phone down before you drive, not while you drive. VIEW THE SPOT Robinson Department Store: The Wedding Gift Wolf BKK and Suneta House have collaborated to create this amusing 'The Wedding Gift' campaign to promote 'Robinson Salesation' sale. The spot demonstrates how the most valuable reward is the power of choice. The ability to choose belongs to Robinson Department Store shoppers. Robinson, Thailand's top department store with the most locations, has launched its annual 'Robinson Salesation' sale, which allows you to choose whichever items you want to discount. The film begins with a wedding ceremony full with tears of joy. Bridesmaids give the bride, their dearest friend, with their most precious wedding presents. But, none of these expensive items can compare to the most valuable gift, which is a discount item that you can choose by yourself.VIEW THE SPOT The Flemish Centre for Suicide Prevention: Reading Minds In this new spot directed by Jara Moravec through HAMLET, The Flemish Centre for Suicide Prevention urges men to seek help, and to encourage anyone close to someone they think is not alright, to ask. Research has shown that men tend to isolate themselves socially and emotionally, they do not recognise their own suffering, sometimes until it's too late, and suffer from a greater sense of shame when they suffer from psychological problems. In short, men find it hard to talk about their feelings. The Flemish Centre for Suicide Prevention have observed that resistance to talking and sharing feelings occurs in two scenarios. The first one is that men experiencing mental health issues feel isolated and don't feel able to seek help to talk about their problems. The second is that men who sense that another man is suffering often do not feel comfortable making the approach to see if they need help. Agency: Lucy VIEW THE SPOT  This Sunday, the biggest date in the Belgian footballing calendar kicked off with four of the country's top teams heading into battle on the football field to win that coveted first place, and be crowned the champions of Belgian football. Current champions Club Brugge, who are in second place behind Union Saint-Gilloise, launch their support offensive to their fans with a film created by independent creative hotshop Mutant. 'Patienceâ builds on 20/21 season's 'The Farmer Knows his Field'. A campaign in which Mutant claimed the derogatory word 'Farmers', a cultural reference to the agricultural prowess of the residents of Brugge, as a new nickname for Club Brugge supporters.VIEW THE SPOT  This Mother's Day, Baby Dove introduces #OneRealPressure, a new campaign created to inspire real conversation about navigating the pressures of early motherhood. This initiative is part of the brand's ongoing commitment to bolster parents' belief in their ability to care for their babies with confidence, with support. Baby Dove is committed to changing the narrative and encouraging moms to share just #OneRealPressure on social media this Mother's Day and beyond. The campaign call-to-action will empower moms to talk about the real experiences they have faced during their own postpartum journeys. VIEW THE SPOT LACOSTE: Bucket Hat Since 1933, the Lacoste crocodile has transcended time, style and genre - it roams over a limitless range. Its defining feature is that it is worn by people from all walks of life, each sporting the crocodile in their own way. Inspired by the diverse Lacoste community, the new campaign reveals that moment when two very different people meet by chance and discover that they have something in common: a piece of clothing bearing the Lacoste crocodile. These sweet, funny encounters trigger smiles, eye contact and camaraderie. This new campaign, elaborated by BETC, celebrates the crocodile as an initiator of unexpected encounters. VIEW THE BUCKET HAT SPOT VIEW THE SOCKS SPOT VIEW THE POLO SPOT VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD VIEW THE FOURTH PRINT AD Kiwi Lager: An Ad That Makes Ads. Kiwi Lager is New Zealand's long lost beer. Having vanished from the face of the Earth sometime in the 90s, it's finally back... but due to budget constraints, it needs help - or, more specifically, a shed, a pie, a couch, or anything else we can people to put the Kiwi Lager logo on to help New Zealand's legendary beer 'Return to Greatness' once and for all. The campaign was launched with a 60'' hero film to motivate the nation, while the print execution allows people to cut out a stencil of the Kiwi Lager logo to brand something. The remaining budget was spent on a 6'' that... well... speaks for itself...Agency: Motion Sickness VIEW THE RETURN TO GREATNESS SPOT VIEW THE LOW BUDGET PRE-ROLL SPOT VIEW THE PRINT AD Burns & Smiles Association:The Monster Isn’t Always The One... For a burn victim, being in a public place often means being observed, stared at. Their appearance attracts stares that all too often make them feel like a "freak" that is being overwhelmed by all those eyes. And yet...The monster isn't always the one we think. What if the monsters are the ones who stare at these burn victims, stare at them or point at them when they see them, making themselves partly responsible for their isolation? Through a poster campaign deployed throughout France in mid-April and also relayed on social networks, the Burns & Smiles association and TBWAParis want to denounce, or at least make people think about, the look that burn victims must face as soon as they are in society. VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Surfrider Europe Fondation: Plastic Blood For the first time, scientific studies show that plastic has been found in our bodies, in organs and blood. We wanted to reveal this fact with Surfrider Europe Fondation, for their first ever campaign talking about pollution in our bodies. Launched for the Health International day, it appears mostly on static billboards and DOOH. For the animated DOOH, the elements were moving and zooming in to reveal the "truth".Agency: Babel VIEW THE AD Dove: Self-Esteem Project Dove research shows 2 in 3 girls in the US spend more than an hour on social media daily, 1 in 2 say idealised beauty content on social media causes low self-esteem, 80% would like their parents to help them manage idealised beauty posts, and 7 in 10 feels better after unfollowing idealised beauty content on social media. So, Dove, and its creative partner Ogilvy, have created #DetoxYourFeed, an awareness, empowerment and education campaign as part of their global digital programme. To launch the campaign, a powerful film called 'Deepfake', uses Deepfake technology to raise awareness as part of the campaign to help teen girls help themselves and to help their parents to support them. VIEW OUTDOOR Tourism: Go Where Your Mind's Been Wandering When starting to open travel for the country, the Tourism Promotions Board of the Philippines launched a set of domestic travel posters featuring the country's most longed-for destinations-an invitation for travelers to stop dreaming and ''go where your mind's been wandering.'' These images are designed to to convey a clear graphic message, while retaining the authentic features of each destination with images shot on location. Each reflects well-known features of each of these destinations. The silhouettes are designed to work as stand-alone images or to be seen in succession.Agency: BBDO, Guerrero VIEW CEBU OUTDOOR VIEW DAVAO OUTDOOR VIEW LA UNION OUTDOOR VIEW THE FIRST PRINT AD VIEW THE SECOND PRINT AD VIEW THE THIRD PRINT AD Heineken: An Ad That Saves Energy To raise awareness and invite Brazilians to participate in its Green Energy Project, Heineken Brazil and Publicis Brazil created an ad that was aired during Brazilian prime time, on 33 million TVs in multiple open tv channels simultaneously. Made all in black for 30 seconds, the 45 seconds ad surprised the audience and grabbed attention by claiming to be sustainable itself. According to LuzIS Consultancy, it saved enough energy to power a small city made up of 57 thousand inhabitants in Brazil for a few hours. Heineken's registration site had its highest peak hit ever during the ad! VIEW THE CONCEPT EETech: The Novel Bed Project Cheil Worldwide India has partnered with India-based Eco Eclectic Technologies (EETech), which creates eco-friendly solutions for domestic and industrial waste, to use the Covid-19 pandemic waste material from face masks and PPE, to make hospital beds. India has suffered from a chronic shortage of hospital beds for many years, a situation exacerbated by the Covid-19 pandemic, when thousands of people passed away when they could not receive treatment due to the lack of available beds. In parallel, 100 million masks every month are being thrown into landfills. This non-biodegradable waste is littering our streets, landfills and even our oceans. In an innovative initiative that aims to tackle this shortage and embrace the circular economy concept, The Novel Bed Project was created by Cheil India in partnership with EETech, the project launches a revolutionary approach to using waste to make hospital beds. VIEW THE CONCEPT  A new protagonist is joining the 'We're On It' squad first introduced in 2020. This time Direct Line is going bigger in a campaign that sees the insurer give Optimus Prime, the iconic robot of Hasbro's TRANSFORMERS brand, some much-needed time off from protecting the universe. In the TV spot, the venerable leader of the Autobots arrives at the scene of a car accident to help, only to find that Direct Line already has the situation covered.Agency: Saatchi & Saatchi, London VIEW THE SPOT  Asahi Super Dry is continuing to expand its global presence with a stylish brand campaign that dramatises the premium lager's unique taste profile and deep connection to modern Japan. Developed by creative agency dentsuMB UK, 'Beyond Expected' is a global brand platform that invites the audience to go beyond the ordinary and keep exploring new ideas and experiences. It reveals how Asahi Super Dry is an experience that awaits discovery too, including in those global markets where beer drinkers are less familiar with Asian or Japanese beer. VIEW THE SPOT State Street Global Advisors: Mid Caps Can Make All the Differen What's the use of an umbrella missing its middle during a rainstorm? Or beach-tennis paddle without a middle? How about a piano with no middle keys? They're all part of a world without middles, brought to life by State Street Global Advisors in the latest campaign for its mid cap ETF (exchange-traded fund), MDY. In the stock market, mid caps, as their name implies, comprise companies with market value in the middle of the spectrum, the sweet spot between large caps and small caps. Investors often assume that if they own both large and small caps, they have broad exposure to the market - meaning they have covered the entire scale of the market. But without mid caps in their portfolio, they don't.Agency: McCann, New York VIEW THE SPOT  Qatar Airways has launched a global brand campaign in partnership with McCann UK to make its commitment to perfection known all across the world. 'Let's Fly' is Qatar Airways' largest brand collaboration in seven years and encourages people to start an exceptional journey of discovery from the moment they step on board a Qatar Airways aircraft. Embracing the iconic Qatar Airways colour, a burgundy carpet inspires travellers to journey to the locations of their dreams, while a specially-composed track dramatises the unparalleled levels of service experienced when flying with the airline. VIEW THE SPOT eBay: There’s a Small Business For That The marketplace has been the preserve of the people for over 5000 years, but more recently, big business has kind of taken over, right? Wrong. With over 300,000 small businesses and counting, eBay are giving the people of Britain the power to go small for it all! eBay's latest work by McCann London, ''There's a Small Business for That' focuses on the moment a little hero realises you can shop it all from small businesses on eBay. The campaign showcases the unique possibilities of the platform and the potential to shop small for anything from icing kits to ice packs, even a home that comes flat-pack (for real). VIEW THE SPOT TEMPTATIONS Kitten Treats: Be The Favorite For the first time, the TEMPTATIONS brand is introducing a line of TEMPTATIONS Kitten treats. Just like the TEMPTATIONS treats adult cats know and love, the new treats are the purr-fectly irresistible combination of crunchy on the outside and soft on the inside - crafted specifically for younger feline friends.Agency: adam&eveDDB. VIEW THE 30 SECOND SPOT VIEW THE 15 SECOND SPOT  Ogilvy Argentina and Pfizer Mexico created "Visible Emergency" to raise awareness and encourage vaccination against respiratory diseases. To do this, they designed an ambulance with transparent walls that allows to see what happened inside the vehicle. The ambulance traveled the busy streets of Mexico City, recreating an emergency to show in real time the risk of not being vaccinated. "It is a great pride to be able to develop ideas that have a direct impact on society. And do it for a global brand, in a giant market like Mexico. This campaign once again shows the potential of outdoor advertising to impact audiences," added Maximiliano Maddalena, CEO of Ogilvy Latina SurVIEW OUTDOOR Restoring Family Links Program: Earthquake The purpose of the Restoring Family Links Program of the Chilean Red Cross is to find the whereabouts of missing people, restoring contact among relatives who have been separated as a result of a disaster or catastrophe. A program that is totally unknown in Chile, a country with over 7,000 seismic events a year. Inspired by a legend that there is a red thread connecting people who are destined to find each other, together with an artist we created two hand-embroidered works representing two of the biggest natural disasters in our country's history: the 2010 earthquake and the 2015 tsunami. We use them to tell the story of two families who were reunited thanks to the program, letting Chileans know that our service can be fundamental at times of emergency like these. Agency: Porta VIEW THE EARTHQUAKE AD VIEW THE TSUNAMI AD Ford: Directional Gloves Ford introduced their first prototype of Directional Gloves, a project aimed at promoting change and improving user experience for mobility -this time for bike users. Directional Gloves are the result of a project performed in cooperation with BBDO, on the premise of facilitating mobility for people in urban spaces. These gloves were specially designed so bikers can follow road instructions without diverting their attention to their smartphones' GPS. These gloves connect to a smartphone via Bluetooth and they require the use of a mobile App -where the destination is configured. Along the road, the left glove and the right glove take turns to emit vibrational signals that intensify as the rider approaches a turn in the road. By doing so, the use of Wireless technology allows the bikers to pay attention to the road and have a safe ride.VIEW OUTDOOR AB inBev: Shed Skins One of the fastest growing industries in the world of entertainment is gaming. However, there is a latent problem that has been going on for years and still needs solutions: female hypersexualization in games. The female avatars present in gaming tend to have large busts, short skirts and few clothes, something that bothers, especially, the new generations. For this reason, Backus-ABinBev together with Ogilvy Peru created ''Shed skin'', an initiative that seeks to give young gamers a voice in relation to their participation in the industry. To achieve this, they worked on Core, a free-to-use platform in which each user can intervene with their avatar, their world, and their skin. And, together with young gamers and specialized designers, they co-created new skins far from hypersexualization and more aligned with real tastes.VIEW THE CONCEPT PSA: From Very Rare to Very Real Some rare blood disorders are a life-threatening emergency that require urgent action, but for some healthcare professionals (HCPs) it's hard to recognise and treat a disease you rarely see or experience. McCann Health New Jersey, an IPG Health company, helped develop, design, and support the launch of 'From Very Rare to Very Real,' a virtual reality (VR) experience to help HCPs look beyond data and diagnostic algorithms, and instead actually feel like they are at the centre of a real emergency. VIEW THE CONCEPT Kellogg's: Gut Bacteria Reef To educate Australians on the importance of fibre in gut health, Kellogg's, TBWA Eleven Sydney and NAKATOMI have created the world's first interactive VR experience set inside the human gut. Fibre is vital for the maintenance of a healthy gut, but according to the CSIRO Institute of Research, despite 50% of Australians experiencing gut health problems every year, two-thirds of Aussies are still not meeting their daily recommended intake of fibre. Kellogg's 'Gut Bacteria Reef' teaches players that their gut is much like a coral reef, home to trillions of organisms that need specific nutrients to thrive. VIEW THE CONCEPT Waka Kotahi – NZ Transport Agency: Future News When Waka Kotahi NZ Transport Agency launched Road To Zero, an ambitious strategy and vision to reach zero road deaths roads by 2050... no one believed them. After years of news about heavy road death numbers, Kiwis couldn't imagine zero or how we'd get there. So instead of asking New Zealand to imagine the future we made it current affairs. Future News was a first-of-its-kind media partnership between Waka Kotahi and NZ's most popular nightly news show, Seven Sharp. Using prosthetics we aged the iconic hosts Hilary Barry and Jeremy Wells 30 years and had them 'report from the year 2050' - a time when no one is killed on our roads. They used this conceit to explain the details of Road To Zero and the Safe System approach (the international gold standard in road safety) that underpins it in a detailed, convincing, and entertaining way.Agency: FCB, New Zealand VIEW THE CONCEPT  Leveraging current events to bust through the clutter, this Fresh Prince spot was part of a campaign designed to sit along Subway's always on Eat Fresh creative.PLAY THE SPOT Standard Chartered Bank: World of Wonder Fin Design Effects, teaming up with The Sweetshop Asia, TBWAWorldwide and Sixtoes TV Singapore, dreamt up a charming world of wonder for Standard Chartered Bank. Directed by Joshua H Walker of The Sweet Shop, shooting in Thailand and South Africa for 7 days and battling with Covid-19 restrictions, made the collaboration between Live Action and VFX all the more important. Crafted out of our Shanghai office, our team of artists 'created a better version of tomorrow' with giant swirling candy floss, floating dandelions, and cities overgrown with luscious foxglove flowers. Unreal Engine was used for real-time 3D rendering of the city encased with lush greenery and flowers. The speed and flexibility of working in real-time for these shots provided the client with a high level of creative customization of layout, structure, and flower spices. Unreal was used in conjunction with almost ALL of the professional digital content creators existing in the market. We are talking from Houdini to Nuke, from After Effects to Substance Painter. This definitely shows the unbelievable level of creativity and craft our team is capable of, regardless of the software. VIEW THE SPOT VIEW THE VFX BREAKDOWN Four Square: What’ll it be Today?In New Zealand Four Square is the friendly corner store that has been around for 97 years. So they understand Kiwi lives a little better than the big faceless foreign-owned supermarket chains. Through their platform "What'll it be Today?" Four Square playfully explores the good, the bad and the funny of everyday New Zealand life. "Sweet Tooth As" explores the quirks of the longest long weekend of the year while "Last of the Summer Dine" narrates all the twists and turns of April as the clocks change and we head into Autumn.PLAY THE SWEET TOOTH SPOT PLAY THE LAST OF THE SUMMER DINE SPOT  To promote Samsung's innovative products on Black Friday, Samsung innovated on the way of having an influencer: by using artificial intelligence to bring back Brazil's biggest child celebrity ever, Maisa.Fbiz VIEW THE SPOT  Maximum Effort USA has released this 'Betty Buzz Does Bubbles' campaign for Blake Lively's premium drink mixer brand Betty Buzz.VIEW THE SPOT  Apple has enlisted David Gelb, director of Jiro Dreams of Sushi, and creator of Chef's Table, to create the first Shot on iPhone film for Southeast Asia. The film titled 'Poached' shines a spotlight on Singaporeâs vibrant hawker culture, and on the hard work and determination of the chefs behind it. Through the lens of iPhone and iPhone 13 Pro, the short documentary-style film titled 'Poached', tells the story of Singapore's national dish, chicken rice, and the tension that arises between two hawkers as they compete for the crowned recipe. Food in Singapore is not just sustenance-it's woven into the culture of the country. And not just eating it; photographing food, too. Agency: TBWAMedia Arts Lab, Singapore VIEW THE SPOT VIEW THE MAKING OF SPOT Hyundai / FIFA World Cup 2022: Goal of the Century Hyundai Motor Company has announced the launch of its global sustainability campaign, created by MTArt Agency, under the banner 'Goal of the Century'. The campaign kicked off on Earth Day on April 22nd, and will run through and beyond the upcoming FIFA World Cup, which will be held from November 21st to December 18th 2022. To drive the 'Goal of the Century' campaign, Hyundai Motor is introducing 'Team Century,' a newly formed group of ambassadors that will promote various environmental and social sustainability projects throughout 2022. VIEW THE SPOT  Virgin Media and its 'Speed Demons' skateboarding team, have achieved a Guinness World Records title for the Fastest standing skateboard speed downhill (team), with the incredible feat shown as an ad break takeover on Channel 4 during the Formula 1 Emilia Romagna Grand Prix highlights on Sunday 24 April. The inspiring film, which is the latest instalment of Virgin Media's 'Weâre Better, Connected' campaign, was created by adam&eveDDB and features Guinness World Records title holder Peter Dashwood-Connolly and his team of Virgin Media 'Speed Demons'- a quartet of speed skateboarders from the UK and Europe. VIEW THE SPOT  OTC topical pain relief brand Aspercreme goes full western in their latest spot. In a throwback to the classic Hollywood western movies, this 30-second tongue-in-cheek spot, launched on television and online, takes place in a western saloon and right in the middle of a good ol' fashioned bar brawl. With plenty of chairs and bottles being broken on the heads of rowdy bar patrons, a few folks decided it's best to hide under a table.Agency: Terri & Sandy VIEW THE SPOT |
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The & Partnership, Manchester have created this spot for TalkTalk