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WEB FILM
Wilkinson Sword: Date Night Mastered Wilkinson Sword has launched an integrated communications campaign to help men master the dating game. âDate Night Masteredâ, conceived by creative agency Space, has been built upon insights uncovered by an extensive study combining data science and qualitative research analysing facial hair in the context of modern dating.VIEW THE SPOT  Air Canada has launched Ticket to Dream, a powerful new brand spot celebrating Team Canada's heroic journey to the Paris 2024 Olympic and Paralympic Games. The spot will be released on Air Canadaâs social platforms on July 17 and premiere on TV, cinema and online on July 26, helping stoke excitement among Team Canada and its devoted fans during the official opening ceremony for the Games.VIEW THE SPOT  A campaign launched today aims to boost voter turnout amongst young people at the election. Triple the Vote â launched by the Give An X Coalition â encourages young voters to mobilise three other voters. VIEW THE SPOT  The story revolves around the bank's social media employee unintentionally announcing a bank rewards campaign worth 12,000,000 LE instead of 12,000 LE. From there, a journey of consequences and repercussions of this coincidence begins. It is expected that this employee will be fired by their immediate manager, who, in turn, will be fired by their immediate manager, and so on. An emergency situation arises in the bank, and the situation ends tragically. However, there is always a wise person who benefits from mistakes and turns them into advantages. The CEO will unexpectedly make a decision to continue the offer because the bank is generous,VIEW THE SPOT  Another beautifully written campaign by Simon Hammond. The talent and crew were amazing considering setup, shoot and wrap in a single big day. VIEW THE SPOT  Our mothers help shape our vision for the world. So, when their vision is at risk due to wet age-related macular degeneration, the leading cause of vision loss among older adults in the US, how we care for them means everything. This Motherâs Day, to celebrate our mothers, and the doctors with the distinct responsibility of protecting their vision, Genentech is releasing a short, animated film titled âA Beautiful Sight,â created by Grey Health. The filmâs strong narrative juxtaposes a motherâs vision loss with her sonâs steps to become a retina specialist. Using the first-person POV the film showcases how our vision is cared for, literally and metaphorically. VIEW THE SPOT  On June 4th "The International Day of Innocent Children Victims of Aggression", UNICEF Italy launches the short horror film "House of Terror", featuring the extraordinary participation of the master of horror movies Dario Argento, to raise awareness about the issue of domestic violence against minors. VIEW THE SPOT  AI is increasingly blurring the line between what's real and what's fake, be it in images of people, art, and even food. In fact, as recently as March 2024, a study claimed that AI-generated food images looked "tastier" than the real deal. Schneiders took this personally, and put their hand-crafted, authentic, real food photography to the test, to see if AI could come up with photos that weren't just tastier-looking than real food photography, but more delicious than Schneiders. VIEW THE SPOT Nedbank: Bank Your Time The film opens with a thin & frail 5 year old boy, who is very excited about the prospect of traveling for his mother's âDohale Jevanâ (baby shower ceremony). For reasons unknown, he hides a stainless steel bowl in the luggage before leaving. During the course of the journey, it becomes evident that the boy is physically weak, since he is unable to lift a single bag and gets tired easily.VIEW THE SPOT Lenovo Think Station: Think Everything Make Everything
WEB FILM
May 14, 2024 06:02 (Edited: May 14, 2024 16:02)
 The workstation computer market is over-run with product centric campaigns that focus on specs, speeds, and feeds. Our goal was to shift the perspective of the Lenovo ThinkStation from one of solely power and performance, to one of promise and possibility.VIEW THE SPOTS  Gen-Z in Thailand spend more time on TikTok than with their families in a year. Five Star Chicken has been synonymous with Quality Time at home for 37 years. "My Parent is a TikToker" transforms parents into TikTokers to reach out to their children. We casted over 300 Gen-Z individuals who hadn't visited their homes in years and paired their parents with a TikToker their children are following. Our mission is to urge every Gen-Z individual to come home and have quality time with family by taking over TikTokers' accounts. Released for the Thai national long holiday, Songkran, when many Thais visit their hometowns to reunite with family.VIEW THE SPOT  Fosbury Crossmedia have created this spot for ICPNAEnglish for everyone and everything. VIEW THE SPOT  Vegeta has become a household name featured in millions of kitchens and exported to more than 60 countries globally. However, even though most women work, household chores remain unevenly distributed. To honour Vegeta's origins, Podravka created a limited edition anniversary packaging to remind the whole family to share their household chores. The graphic elements on the packaging reveal Vegeta's rich history and status in popular culture. VIEW THE SPOT  As the Amazon Rainforest faces unprecedented threats from deforestation leading to desertification, Vivo, the most sustainable company in Brazil and the whole of Latin America, joined forces with indigenous communities and environmental organizations to launch the groundbreaking "Amazon Desert Rally."VIEW THE SPOT  O Boticorio, the most beloved beauty brand in Brazil, is calling for a conversation about the stigma and challenges involving relationships between mothers and adolescent children in a new Mother's Day campaign. A 2022 Harvard study indicated that the parents of teenagers feel just as lonely and depressed as their children, which has a direct effect on the development and consolidation of their relationship. VIEW THE SPOT  Editora Taverna, a Brazilian publisher of literary works that explore insurgent themes such as politics, gender and sexuality, feminism and racial issues, has produced an emotionally gripping film that takes aim at the painful, persistent scourge of homophobia through the lens of Brazilian history. The film, "The Cure," poignantly dramatizes the use of discredited, harmful practices like "conversion therapy" against the LGBTQIAPN+ community wielded by the medical establishment nearly a century ago. VIEW THE SPOT  What is "Suntory -196C"? A well-loved alcoholic drink introduced in Japan in 2005, utilizes Suntory's unique technology to capture the full flavor of fresh fruits and deliver a refreshing taste. To unlock the secrets we created a "-19C Black Technology Laboratory" on Douyin to design exciting surprises especially for the younger audience.VIEW THE FOUR SPOTS  Sporting Clube de Portugal is the new Liga Portugal Betclic champion. As the main sponsor, Betclic and Perfect Storm Studio created a CGI video where a lion (the club symbol) arrives at Marques de Pombal in Lisbon (the centre of all the title celebrations).VIEW THE SPOT  BBDO Bangkok Unveils "Sorry if we spoil you too much" A Groundbreaking Campaign For TTC Motor, Mercedes-Benz Thailand's authorized retail partnerVIEW THE SPOT  Based on studies that reveal that the act of sharing meals creates affective memories powerful enough to make people diagnosed with Alzheimerâs relive moments, Nestlé and Publicis Brazil, launched the experiment âUnforgettable Recipes.â VIEW THE SPOT Reporters Without Borders: The First Speech On the occasion of its 30th anniversary, Reporters Without Borders Germany (RSF) launches âThe First Speechâ â a campaign exposing the hopeful, beautiful words used by modern autocrats when becoming presidents, but who quickly turn against human rights and independent journalism. An observation that is supported by the campaign's tagline "The loss of freedom is never obvious at first." VIEW THE 3 SPOTS  Pepsi has launched its latest global campaign. It brings new signing Jack Grealish together with global football talent, Son Heung-Min, Vini Jr. and Leah Williamson in the ultimate game of street football. VIEW THE SPOT  With a rich history of using its fragrances to ignite attraction, LYNX presents "The Power of a Fragrance". The multi-market campaign taps into the rising trend of dark humor, featuring LYNX Blue Lavender, a standout scent from the NEW Fine Fragrance Collection.VIEW THE 2 SPOTS  Filter Caps is a solution for the world's water crisis; it transforms the cap of a PET bottle into a complete water filtration station.VIEW THE SPOT  GenZ is an ambitious kind, and it is well known to all. But the world doesn't seem to be ready for them. They often face gaslighting from seniors, colleagues and relatives as to how they shouldn't be so hungry for growth. Thanks to their grit and passion, genZ refuses to budge. Naukri, the go-to job search platform of India, decided to support this ambitious breed in a snappy yet strong way. VIEW THE TWO SPOTS  Lending institution Unloan wanted to seperate themselves from others in the finance sector in order to convey their company ethos, 'home of the unordinary', by making a very unordinary film. Spearheaded by Creative Director Steve Hanzic and brought to life by Director Samuel Bennetts, the goal for Unloan was to create a visually stunning film that would stand out in the category. VIEW THE SPOT  To launch Hyundai's all-electric, high-performance IONIQ 5 N, Hyundai Motor Europe and Innocean set a unique challenge for the car: beat the winter blues in one of Europeâs darkest cities. IONIQ 5 N is not a traditional car; it's an everyday sportscar with racetrack capabilities and features such as N Drift Optimizer and N Grin Boost, which allow for peak performance and driving pleasure at the touch of a button. VIEW THE SPOT  Move over Joker, there's a new villain in town...Meet The Client.Last minute changes? Unreasonable timelines? We've all dealt with clients who are super "clienty", but trust us, you can make things easier with the right tool... VIEW THE SPOT  K-Pop fans would do anything to collect every piece of media that features their idols, especially the large ones, like billboards, mupis, and posters. So, we want to help them take these ads home with instructions that teach them how to do it. The catch? It's in Korean. So if they want to use it, they need to learn the language with Duolingo.VIEW THE SPOT  The collective want to be healthy has never been higher and actually understanding how healthy one is has never been more confusing. The NutriPlus app from NutriChoice Britannia Industries Limited aims to remove that confusion. So while the mirror on the wall might lie, this app will always give the true picture of your health journey.VIEW THE SPOT  âThe Mallâs Ballsâ are an iconic piece of South Australian public art in Adelaideâs most popular shopping strip, Rundle Mall.To raise awareness of breast cancer, and to increase bookings for potentially life-saving breast screens, we turned the âMallâs Ballsâ into the âMallâs Boobsâ. VIEW THE SPOT BGMI’s Masterstroke In Community Engagement Two days before Easter, BGMI unleashed a cryptic image on social media, sending their community into a frenzy. Fans went wild, submitting over 2000 outlandish theories in the form of comments, posts and Reddit threads - one dedicated player even built an entire website to crack the image! After three days, the brand dropped the bombshell: the image was a random AI creation by an intern. This event wasn't just a prank; it was a litmus test for fan engagement that BGMI's community passed with flying colours. The overwhelming participation and dedication displayed clearly prove the fans' deep-seated love and obsession with BGMI.VIEW THE SPOT  Jindal Steel's new brand film depicts steel in its various forms, mirroring the beauty and diversity of India. The images portray steel beyond its sheen, following its journey from grit and grime to its sheer power. Minute elements of Indian street sounds are stitched together to bind image and music.VIEW THE SPOT  faith, VCCPâs AI creative agency, has launched new AI-enabled tools for their founding client, O2 - extending the practical use of Gen-AI in marketing communications beyond concepting into creating. VIEW THE SPOT  Have you ever wanted to do something but didn't know how to get in the door? That's how I felt about directing commercials. I've always loved them, written fake commercials, pitched commercials but never got in the door. So I decided to make a short film about it. So I partnered up with #SupplyandDemand production company and asked some found funny people like @nealbfree #blakegriffin @kumailn #helenhong #joelmchale and #johnnyknoxville if they'd help me out. VIEW THE SPOT  Corey Langelotti, a NYC based director presents âGulaâ and âLuxuriaâ, the first two chapters of âInstallations" a seven part video art series modernising the Seven Deadly Sins. Inspired by contemporary fashion, each instalment depicts an abstract world centred around a central figure who reflects the world they inhabit.VIEW THE SPOT Canterbury Of New Zealand: 120 Years Sweetshop Director Tom Gould, continues his collaboration with Canterbury of New Zealand, as the brand celebrates 120 years of inspiring generations past and present, with a new campaign that showcases the brandâs impressive sporting and cultural heritage. VIEW THE SPOT Riyadh Sea: Knockout Chaos After'Day of Reckoning' and 'Ring of Fire', their latest campaign 'Knockout Chaos' has gone live featuring the former unified World Heavyweight Champion Anthony Joshua and former MMA Heavyweight Champion and new Heavyweight Contender Francis Ngannou in all-out brawl. The film is a promotional trailer for the fight that is set for 8th March at the Kingdom Arena in Saudi Arabia and is part of Riyadh Season. VIEW THE SPOT |
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