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Seen and noted
Spotify: Vayi Vayi Recognising that KZN and the larger Zulu nation across South Africa is one of our most untapped markets, we decided to speak to this audience that is the largest demographic in SA. The radio ads tapped into the insight about how music is so much part of us as people, that when we are into the genres we are into, they permeate into our lives. Becoming so much a part of us, itâs just as strong as our cultural identity. PLAY THE 2 SPOTS Audi: The Tick Tok Test Drive âThis is what innovation on TikTok looks like.â â TikTok. The new Audi RS3 was coming. We needed to get people behind the wheel, because 94% of people who test drive an Audi, buy an Audi. VIEW THE CONCEPT Nedbank: Hard Working Professionals CHALLENGE Travel insurance is one of the most ignored financial products. In fact, only 1 in 5 South Africans takes out travel insurance. Because it's seen as unnecessary, complicated, and a grudge purchase on top of an already pricey trip. How could Nedbank advertise their Platinum Credit Card, which offers up to R3 million free travel insurance, in a way that would compel people to see travel insurance differently? INSIGHT South African travellers exist in a state of optimistic denial about the risks they face abroad. Meanwhile, there's an entire underground economy of individuals who make their living specifically by targeting these happy-go-lucky tourists.VIEW THE SPOT Spotify: Evolving Ads Spotifyâs Daylist was built to be more than just a playlist â it was a living, breathing reflection of your day, changing its vibe and energy as your mood and moments shifted. The only problem? No one knew it existed. Simply announcing the feature wouldnât cut it. Daylist had to be experienced to be understood â and thatâs where we flipped the script on traditional advertising. Introducing Evolving Ads. VIEW THE CONCEPT Spotify: The Breakup Lovers of Maskandi (traditional Zulu music) can never get enough of it, but unfortunately, it isn't played everywhere. The genre has been confined to taxi ranks, campuses, shisanyamas, and taverns. Despite both Millennials and Gen Z's expressing a new-found interest in it.PLAY THE 3 RADIO SPOTS Gun Free South Africa: Gun Talk 33 people are murdered daily by guns in South Africa. Thatâs an unbelievable amount of violence for our communities to bear. And one that the public at large have become desensitized to. So, how can Gun Free South Africa use language like âshoot your shotâ, âshots firedâ and more from online communities to draw attention to real-world gun violence?VIEW THE AD South African Tourism: Find Your Joy It was a whirlwind trip. From serenity to excitement to splendour to awe. And that was before shooting had even started. SA Tourismâs agency Avatar / Song & Dance had a vision for South Africa and needed cool heads, eagle eyes and quick thinkers to complete it in record time. Spitfire Director and Co-founder AK â along with an incredible team of producers and crew â was just what the project needed. VIEW THE SPOT Nutriday: The Boy Loves It Like a superhero for your ads: Ying-Poi makes her mark with new NutriDay ad.Spitfireâs newest Director isnât messing about. The paint was hardly dry on her new parking spot at the Spitfire offices before sheâd immersed herself in her first project: a new NutriDay campaign conceived by their agency, Rapt Creative. VIEW THE SPOT Ultramel: Zen Ad agency Rapt Creative know a good thing when they see it. ⨠For starters their client Danone, whoâre launching not one but two new lines for their Ultra Mel Brand. The first, a doubling up of the deliciousness of an iconic favourite, Ultra Mel custard. The second, Ultra Mel Delight â a brand new, exquisitely indulgent dessert.ð®VIEW THE SPOT Standard Bank: Keep Growing With Every Step Standard Bank has launched its new âKeep Growingâ brand campaign, a powerful affirmation of the bank's purpose: VIEW THE SPOT KFC: KAIIA Anything For Taste In the near future, when AI takes over, itâs not coming for our jobs.Itâs coming for our fried chicken.Forget killer robots and job-stealing algorithms. In our version of the future, artificial intelligence has only one thing on its mind: KFCâs 11 secret herbs and spices.Enter K.A.I.I.A., a taste-obsessed, emotionally unpredictable, fried-chicken-curious AI. She does not want to rule the world. She just wants a bite. And to get it, she finds a human subject: Vuyo.VIEW THE SPOT Spotify : Find Your Mood Music has the power to influence, reflect, and enhance our emotions and moods. Whether it's the upbeat playlist that gets you pumped up for a workout, the soothing melody that calms your mind after a long day, or the nostalgic tune that brings back memories of good times.Spotify mixes are personalised playlists that were built with you in mind. They start with the songs you love and update with the songs we think youâll love. Set in the vibrant city of Lagos, this film for Spotify Nigeria shows how you can find mixes that match your mood. VIEW THE SPOT Spotify: Khuphuka Nathi Zulu people are larget demographic and language group in South Africa. Originating from the province of Kwazulu-Natal (KZN) but now spread across the country, their influence and impact on SA music is massive. From maskandi (traditional Zulu music) and gqom (dark techno) to SA gospel, hip hop, Afro-pop and more. This film is an ode to Zulu music and culture. Not just for Zulu people but also for all lovers of Zulu music, as âkhuphuka nathiâ means ârise with usâ and âfind yourself with usâ. As listeners will find what speaks to them in the catalogue of Zulu music on Spotify.VIEW THE SPOT Nedbank: Get Money Fit Viewed through the lens of sports, and with Grayâs bold, cinematic approach, #GetMoneyFit is not only a powerful visual metaphor for discipline, ambition, and endurance, it punches through the mediocrity of the banking category to motivate South Africans to rethink their relationship with their money - as something to sweat, something to work at, something that deserves a personal best. VIEW THE SPOT Gun Free South Africa: Bullet Proof Park In a country known for its violent crime, where more than 34 people are killed nationally every single day by firearms, Cape Town is not exempt. Gang wars ravage through suburbs and communities of the Cape Flats, with stray bullets killing and maiming the innocent, including children. To address this shockingly atrocious problem, Gun Free SA worked with M&C Saatchi Abel to find a solution: Bullet Proof Park.VIEW THE SPOT Standard Bank Private: Live Wealthier In a category that still largely defines wealth as something exclusively materialâa nice car, a big house and other fancy belongingsâbanks have an opportunity to resonate more deeply with their target customers if they evolve their advertising to reflect their audiencesâ evolving perspective on wealth. VIEW THE SPOT Adidas: Adiclub DaysOMO: Casper vs Stains First, she was a hero. A champion. An icon. Until they decided she wasn't. But Caster has never backed down. OMO recognised that Casterâs story embodied the spirit of the brand's ethos: Stay Unbeatable. Given that OMO does to stains what Caster does to nay-sayers, this is a match made in heaven. Because true greatness isnât just about winning. Itâs about enduring. Agency: Dentsu Creative South Africa.VIEW THE SPOT KFC: Bottomless Bucket (Director's Cut) Sibs returns to his small hometown with a bucket of KFC, unaware it's anything special. That is, until his old high school assistant principal helps himself to the last piece-only for more chicken to appear. Word spreads fast. The bucket makes its way through the town, astonishing the aunties, the local boxing gym, and even the small-town mayor. Soon, it's no longer just a meal-it's a phenomenon.VIEW THE SPOT KFC: Behold The Bucket Sibs returns to his small hometown with a bucket of KFC, unaware itâs anything special. That is, until his old high school assistant principal helps himself to the last pieceâonly for more chicken to appear.Word spreads fast. The bucket makes its way through the town, astonishing the aunties, the local boxing gym, and even the small-town mayor. Soon, itâs no longer just a mealâitâs a phenomenon.VIEW THE SPOT TikTok: Walls That Connect In South African townships, high data costs make internet access a luxury, cutting communities off from opportunities to learn and grow. TikTok, a platform built on discovery, found an innovative way to bridge this gap â by transforming neglected township walls into WiFi-enabled murals that provided free connectivity.VIEW 3 OUTDOORS Heineken: The Social Screen
SOUTH AFRICA
March 26, 2025 10:06 (Edited: March 27, 2025 07:34)
 Heineken has revolutionised the football viewing experience with an innovative activation aimed at enhancing social connections among fans. In a dynamic and high-profile event that redefined the UEFA Champions League experience, Heineken unveiled the Heineken Social Screen â an unprecedented, expandable screen wall created by seamlessly connecting multiple mobile devices. Held at Hyde Park Corner, this cutting-edge activation transformed solitary screen time into a vibrant social experience, bringing together football fans in an unforgettable and immersive way. VIEW OUTDOOR Chicken Licken: Boneless Bites Of Soul There is a small percentage of the population who are largely ignored and often ridiculed by society â those with a fear of bones. For these suffering souls, life is a series of terrors as they navigate their way around anything vaguely osteopathic. Imagine, then, their dismay at being confronted with a chicken drumstick at a Cartilogenophobic Anonymous support group meeting. This humorous (or humerus) premise is the springboard for a new campaign for Chicken Lickenâs SoulBites. These boneless bites of SAâs favourite soul food are the ultimate meal for those afraid of bones .... and everyone else.VIEW THE SPOT Visa: LaqashaLaqasha is the nickname of a popular character on a much beloved Zulu sitcom in South Africa. He is a debt collector who always carried the leg of a wooden table, wielding it like a baseball bat (think Negan from âThe Walking Deadâ, if he was a debt collector). His name Laqhasha is onomatopoeic, sounding like the noise of bones and kneecaps cracking and breaking when he hasnât been paid by those who owe him. PLAY THE SPOT Eskort: Viennas Ridiculous? Of course. It's Eskort Summer is all about wrestling giant viennas in the pool (wait, what?) and Paul Ramaema teamed up with Metropolitan Republic and Themba Robin to bring some silliness to the season.Because why snack quietly when you can make it ridiculous? Yeah, we thought so.VIEW THE AD Nedbank: Money Warnings Joe Public, in partnership with long-standing client, Nedbank, as well as POWA (People Opposing Woman Abuse) recently launched their latest campaign âMoney Warningsâ during this yearâs 16 Days of Activism, in an attempt to highlight the very real issue of financial abuse against women.VIEW OUTDOOR Nedbank: Money WarningsJoe Public, in partnership with long-standing client, Nedbank, as well as POWA (People Opposing Woman Abuse) recently launched their latest campaign âMoney Warningsâ during this yearâs 16 Days of Activism, in an attempt to highlight the very real issue of financial abuse against women.VIEW OUTDOOR Sasko: Break Bread With Youth In South Africa, June 16 (known as Youth Day) is a day that commemorates the fallen youth who defied apartheid laws on that day in 1976. They were protested for freedom. And now today, the youth are battered by the lack of economic freedom, stemming from a stagnant job market and high unemployment figures, leading to a sense of helplessness and hopelessness among them.VIEW THE CONCEPT KFC: Cake WHY CELEBRATE WITH CAKE, WHEN THEREâS KFC.To mark 40 years of finger-lickinâ good chicken in Thailand, KFC has whipped up something as bold and unique as its world-famous fried chicken: a surreal new TV ad thatâs all about cake. Yes, cake!The ad follows the bizarre and hilarious journey of a man trying to navigate a Bangkok crumbling into cake as he races to find out if his favourite fried chicken is still fried chicken. And even though his TV remote, his scooter, and even his beloved girlfriend turn to cake, thereâs only one thing on his mind, KFC. VIEW THE SPOT Uber Black: Tennis Challenge People think that Uber Black is only for big occasions, like weddings and graduations. This means they donât use it as often as they should. To increase usage, we needed to encourage people to use Uber Black for any occasion. We did this through a quirky campaign which played off the human truth that when people choose the more expensive option, they find a reason to justify it... any reason. VIEW THE 2 SPOTS City Lodge Hotels: Save Our Stay Calling all adventure seekers and escape artists! This summer, City Lodge Hotels has partnered once again with the fearless creative minds at TBWA/Hunt Lascaris for a bold, tongue-in-cheek campaign that promises to turn your holiday mishaps into memory-making moments. VIEW THE SPOT Toys R Us: Cowbunga For this Toys R Us® campaign, we took an unconventional approach by placing three ads in a financial magazine, targeting adults who invest in collectibles for themselves. The ads drew on data showing that 30% of toy sales in 2023 came from adult buyers, reframing toys as âinvestmentsâ in nostalgia. VIEW THE 3. ADS Makro: Mood 20Chicken Licken: Super Slider Mix 4 Chicken Licken and Joe Public are back with an exciting new twist on the iconic Super Slyders through their latest campaign, showcasing how beloved Super Snyder cravers can enjoy the ultimate satisfaction of the Super Slider Mix 4.The Super Slider Mix 4 offers a gratifying variety with two Original Super Slyders, one Chilli Super Slyder, and one Cheese Super Slyder. This combination offers the perfect balance of flavours and textures, delivering a surprisingly filling meal in four âlittleâ sliders. VIEW THE 3 SPOTS FNB: Help Changes EverythingUber Black: So Good You'll Find A Reason Joe Public Cape Town has partnered with Uber to launch the Uber Black campaign, challenging conventional views on quality transport. Many South Africans often limit themselves to basic travel options, but Uber Black is set to change that. Their position is that the service is not just for a select few or for special occasions, itâs for any South African who craves comfort, style, or a simple treat.VIEW THE SPOT Knorr: Make It Ngqo Katlego and Knorr make the good stuff irresistible.Weâve all been there. Weâve measured out the ingredients perfectly, followed the instructions to a T and ⦠it tastes good, but itâs not yet great. Until you add that one secret flavour which makes the dish really fly. VIEW THE SPOT Petshop Science: I Made That Where Art and Science meet: Katlego drops his latest pet project.Petshop Science is no ordinary pet store. But then Katlego Baaiste is no ordinary Director. So, it makes sense that 99c, Petshop Scienceâs agency, entrusted their board to him. VIEW THE 2 SPOTS Chicken Licken: Waste Paper Basket SLIDING INTO SATISFACTION, EVERY TIME.Chicken Licken Hits the Spot Again with New Campaign for Super Sliders.It is a truth universally acknowledged, that itâs the little things in life that bring the most satisfaction, and nowhere is this more evident than in the stomach-filling contentment & pleasure that Chicken Lickenâs new Super Slider Mix 4 delivers. This simple insight is bought to life in a campaign conceived by Joe Public and directed by Greg Gray from ROMANCE that show small private moments in life that pack a deeply gratifying punch as a metaphor for the satisfaction that the seemingly small Super Sliders bring. VIEW THE 3 SPOTS Visa: Six6 isnât just any number. Itâs THE number. One that shows up everywhere (and we mean everywhere). One that can take you places, when VISA is involved.PLAY THE SPOT |
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