BEST TV
This work has been making the rounds and for good reason. 7-Eleven's
Tongue-toos takes it this week. It's a great example of how you can be attention grabbing without being outlandish, loud or obnoxious. I love it for all the opposite reasons: it's subtle, the editing is patient, and the whole thing relies on sharp yet relatable dialogue between characters that we're not used to seeing. And most importantly, I'm left with the clear and very important message it's slurpee day at 7-Eleven -run don't walk.
BEST PRINT
Even though it took me a second to clock, I found the
Simon Westlake Photography print ad to be compelling. There's a lot of work emerging around AI vs the human touch, and this execution leans into the age old trick of showing, not telling. But perhaps I'm also biased with this one-AI is the boogie man in so many creatives' dreams at the moment, this ad makes the case for the human eye in a way I find comforting.
BEST OUTDOOR 
Amazon '
Bring a book to life' wins in this category. It's a simple get and has that "why hasn't this been done before?" quality. I also like the fun they had art directionally to bring different book genres to life while incorporating elements from the real world.
BEST INTERACTIVENo winner and or runner up.
This week's guest judge is
Elena Knox, an Executive Creative Director based in New York.
Elena Knox was born and raised in San Juan, Puerto Rico where she learned how to tell what time of day it was by looking at the sun and how to mash plantains.
With those skills in tow, she moved to Boston for university and after graduation started her career in advertising as a receptionist. Yes, Elena is the original Peggy Olson from MadMen. As a writer, Elena worked at Mullen Lowe, Crispin, Porter & Bogusky, Havas New York and SS&K where she developed work for clients such as Jetblue Airlines, Best Buy, TJMaxx and even the Hillary Clinton Presidential Campaign. Later on as a Creative Director at Droga5 in New York and as a CD at Wieden+Kennedy Amsterdam, Elena helped launch global campaigns for iconic brands such as Huggies, Allianz, Amazon Music, MontBlanc and Visa. Most recently, she was an ECD at BBDO NY and helped develop iconic campaigns for clients like SAP, St. Germain and Starbucks.
Elena only writes in cursive, has never drank a cup of coffee in her life, is a lover of The New Yorker magazine and can teach you to dance salsa if you ask nicely.
