AMBIENT TVKotex: #PeriodOfChange
Kimberly Clark's Kotex, a leading menstrual hygiene brand in the world, has teamed up with Ogilvy India to change the conversation surrounding menstrual hygiene by bringing it out in the open in a striking, unmissable way. As India witnesses a robust development and growth making it a prominent emerging market on the world stage, menstrual awareness and education still remains an area for improvement.
VIEW OUTDOOR Prime Video: Ligue 1 Uber Eats Symphony
To enhance the Ligue 1 Uber Eats show, Prime Video presents its "Ligue 1 Symphony", a hymn created using the gestures and body languages of the Ligue 1 coaches who, exceptionally, swap their sideline pacing for the role of orchestra conducting, leading 70 musicians and choristers. A symphony for football, by football. Ligue 1 Uber Eats is one of the greatest championships. Each weekend, on the side pitches, the coach is a bona fide orchestra conductor, directing and guiding its "artists" - the players. Prime Video and creative agency Marcel wanted to highlight this parallel with the world of music through "Ligue 1 Uber Eats Symphony", an original composition in which the maestros are Ligue 1 coaches, virtually directing an orchestra of 70 musicians and choristers.
VIEW OUTDOOR Al-Futtaim IKEA: Couch Counselling
Studies show that furniture shopping remains one of the leading causes of relationship tensions. Al-Futtaim IKEA, the leading Swedish home furnishings retailer in the UAE, took an innovative approach to help couples overcome this challenge and avoid disagreements in the process. With this limited-period activation, 'Couch Counselling', Al-Futtaim IKEA brought on professional relationship counsellors and therapists with whom couples could reserve consultation sessions.
Agency: Impact BBDO VIEW OUTDOOR YH. TANG: 2023 Lucky Charm
The COVID-19 coronavirus pandemic has brought bad lucks to people's lives, and everyone is eager to change their luck. It is a tradition of Chinese New Year to pray for good luck for the coming year. Inspired by talismans, the most popular way of praying for luck in China, we have designed 9 New Year Lucky Charms that are closely related to studies, career, love, wealth, health, etc. Consumers only need to buy milk tea in the store, and they can randomly harvest a Lucky Charm, which will unlock a certain kind of luck in 2023.
Agency: Yoband, Guangzhou VIEW OUTDOOR Reporters Without Borders Sweden: The Self Censoring Ad
On January 1st, a new Espionage Act came to effect in Sweden. An amendment to the constitution that criminalizes whistleblowers, leading to censorship and threatening free speech as we know it. To shine a light on this alarming development, Reporters Without Borders Sweden launched a self-censoring campaign. On the brink of the new year, they collaborated with Swedenâs largest daily newspaper and agency Ã
kestam Holst NoA, creating a full-page ad that demonstrated how objective journalism is literally fading away. The ad, featured in the December 31 edition of the paper, was partially printed with a specially designed CO2-sensitive ink. So just in time for January 1st, the ad had begun to censor itself.
VIEW OUTDOOR VIEW OUTDOOR Walkers : Love From Walkers
Walkers, is launching the 'Love From Walkers' campaign. With the help of its global agency of record, VCCP London, the campaign takes the shape of a nationwide competition giving one lucky winner the chance to win £100,000 by finding the pinnacle of snacks - the heart shaped crisp. The 'Love From Walkers' campaign has been created to bring levity and get the nation of crisp lovers to fall further in love with the much-loved crisps brand. As well as give them something to feel good about with the chance to win a cash prize. To drive awareness of the competition, Walkers and VCCP have created an array of OOH ads that mimics the look and feel of a reward poster.
VIEW OUTDOOR Volleyball World 2022: the Most Valuable Trophy
Volleyball World, Ogilvy Amsterdam's global client unveiled the most valuable trophy at the finals of the 2022 Beach Pro Tour in Doha. Made not from gold or silver but something far more significant - recycled plastic from the beaches that volleyball is played on. Created by Ogilvy Amsterdam, the campaign makes a poignant statement on the impact pollution has on the world's beaches and oceans that sees 11 million metric tons of plastic enter the seas each year
VIEW OUTDOOR Goose Island: Slide to Unlock
Goose Island and urban culture have always been tight. But, there was always an important group from Brazil's urban scene the brand wanted to connect with: Skaters. The problem is they ain't that open to brands and marketing. So, to get in with them, we decided to gift them a little present: SLIDE TO UNLOCK. The longest rail for skates maneuvers ever seen: the longer you ride, the cooler the prizes unlocked. A 24-meters rail grind created by Beta Collective for Goose Island in Brazil, in partnership with Experimental Skate Art and Black Media.
VIEW OUTDOOR Fusion Energy Drink: Kiteversiting Fusion
The sky's no limit for Fusion Energy Drink that transformed a Brazilian pastime, kite flying, into outdoor media.To launch its new brand positioning, Fusion created a kite festival with discounts literally falling from the sky.
VIEW OUTDOOR Sylvania: Eye Exam For Your Car
January is one of the darkest months of the year. Because of that, it is a season in which cars experience the most headlight burnout which means increased risk for accidents. Because of this alarming fact, SYLVANIA, the leader in automotive lighting solutions, together with its ad agency FITZCO, has launched a new multimedia campaign that included an innovative pop-up experience that involved an actual 'eye exam' for your car. This marks the first consumer activation that SYLVANIA has executed. To kick off the 'EYECARE by SYLVANIA' campaign, a pop-up experience mimicking an eye exam demonstrated how headlights just like your eyes benefit from routine care.
VIEW OUTDOOR CIBC: Financial Stress Companions
Courage's first work for CIBC features an experiment pairing dogs with clients to help make talking about finances a little less stressful. Studies show money is the top source of stress for many Canadians. And while this stress can be debilitating, causing many to avoid thinking about finances altogether, the best way to overcome it is by having some real talk about it. So, CIBC did something to help make talking about money just a little less stressful. Enter CIBC 'Financial Stress Companions', an experiment where the bank brought in therapy dogs to sit with and comfort clients who had been putting off talking about their finances.
VIEW OUTDOOR Tequila: The Recycled Bar
Every day in Australia, 18,000 tip trucks worth of waste is dumped into landfill. That's over 20 million tonnes, year in, year out. What's worse is that a huge percentage of that is 100% recyclable. Heading into the Christmas period where the waste we create increases by 40%, 1800 Tequila wanted to find a way to show off the creative potential of the waste we are wasting. Working with 21 sustainable Australian innovators, artists and designers, every single element of this bar was handcrafted from reusable waste that would have otherwise ended up in the ground. So instead of pouring out trash, this repurposed tip truck poured out what that trash can become. It makes you wonder, if this is what we can do with our waste, what are we doing putting in the ground?
VIEW OUTDOOR Samuel Adams: Just The Haze Tank Test
Jim Koch, founder & brewer of Samuel Adams, once said he would never brew non-alcoholic beer then years later, he drank his words. Enter Just The Haze. As Dry January kicks off, it's no secret that more and more drinkers are becoming sober-curious, with Uber Eats reporting a 300% increase in non-alcoholic beverage orders. But participating shouldn't mean sacrificing taste. Just the Haze has all the flavour and aroma of a juicy, hazy IPA and packs an upfront citrus aroma with hints of grapefruit, tangerine and lime, complemented by tropical and stone fruit notes.Â
VIEW OUTDOOR Burger King: The King & Mickey Combo
Burger King hacks Disney to put Mickey on its free burgers.
Mickey present in Burger King products without spending a dollar on copyright? Yes, the fast food chain in Paraguay launched the King and Mickey combo, which includes the classic grilled hamburger, fries, drink and a free panettone, a dessert widely consumed in this market during the Christmas season. The brand did not have to pay for the use of the graphic of the famous mouse since they implemented an alliance with Mickey, a local company dedicated to the elaboration of different foods, and whose logo has been similar to the well-known character since 1935 VIEW THE SPOT Drugs For Plants: Rockefeller Christmas Tree
Not content to just sit by and watch plants be massacred this holiday season purely for a sense of festive cheer, Drugs for Plants decided to do something about it. On 12/12, Major, a Brooklyn-based creative agency and creator of Drugs for Plants, organised a protest in the shadow of the greatest holiday crime of them all: The senseless killing of the Rockefeller Christmas Tree. A small but mighty crowd of twenty protesters captured the attention of hundreds of onlookers who gathered around to hear the protest leader rally the crowd against the yearly massacre of Christmas trees. "The yearly massacre of plants for mere holiday décor has gone too far," he shouted.
VIEW OUTDOOR Skoda: Tiny Billboards
The Czech car manufacturer Å koda wants to inform car drivers about its growing offering of electric vehicles by "hijacking" its competitors in its latest campaign "Tiny Billboards". By placing miniature out-of-home billboards in parking lots in urban areas, Skoda wants to reach drivers of competing car brands through the rear view camera and the infotainment display inside the cars. The agency Nord DDB has created the campaign. A large part of all traffic in urban areas is attributed as a result of drivers looking for somewhere to park their car. Therefore Å koda has placed miniature out-of-home advertisements in parking lots in a few urban areas in Sweden
VIEW OUTDOOR Lisbon Earthquake Center: Made In Quake
Nossa, Lisbon put together this film to bring these clothes for Christmas made in Quake
VIEW OUTDOOR Miller Lite: Open VAR
World Cup Qatar 2022 it's finally on. But fans around the world instead of talking about the games, they are talking about something that changed the game: VAR.So Miller Lite decided to do something in order to reward angry fans in Puerto Rico.
VIEW OUTDOOR Nintendo EA Games: It Takes Two
To celebrate the launch of co-op adventure game 'It Takes Two' on Nintendo Switch, Electronic Arts (EA) and RSA Films director Toby Dye invited real couples to take part in a unique social experiment. According to a new survey conducted by OnePoll 50% of all couples worry about their relationship becoming boring. EA Games believe 'It Takes Two' can help. Designed as a bonding experience to bring couples closer through the shared experience of play, EA Games wanted to make a film that showed this happening for real. Could playing a video game help couples experiencing relationship 'boredom' to re-ignite their spark? To bring this to the screen, Toby first had to find real couples willing to be open and honest about their relationship issues on camera.
VIEW OUTDOOR Women In Games: Switch Voices
In the world of online gaming, thousands of women face a major obstacle: they cannot compete with an open microphone. If the other players hear a female voice, it makes the game impossible for them to play. Women in gaming become victims of insults and belittling of all kinds even being excluded them from the game by opponents and teammates alike. This has a big impact on players who want to have fun, and especially on those who want to become professionals. Under these abusive conditions, their performance suffers and their chances of moving up the rankings become much more complicated.
VIEW OUTDOOR McDonald's: World's First Drive Thru Program
Drive-thrus today are more popular than ever, however, every new driver takes time to get comfortable on the road as well as in a Drive-thru lane. McDonald's UAE took notice of this and with the help of Studio M (powered by Publicis Groupe), decided to partner with UAE's leading driving school, Emirates Driving Institute, to launch the worldâs first Drive-Thru Program.
VIEW OUTDOOR So Food : Boycott Or No Boycott
FR vs DEN on the menu not on TV. So Foot, the leading football French publication, does not boycott the tournament and covers the World Cup to let football fans know what is going on in Qatar on and off the pitch. But So Foot is also aware that millions of supporters are on the fence about the event. So, for those that have decided to skip watching the World Cup, So Foot came up with an alternative conceived by ad agency BETC and has launched a restaurant called So Food. Because if there is one thing that French people will never boycott is our shared love of food and gastronomy. During each game of the French Football National Team, this original establishment will become the home of all those that have decided to not watch the competition. With the help of a renowned chef, guests will get to learn during 90 minutes how to cook a meal with recipes inspired by France's group stage opponents: Australia, Denmark and Tunisia.
VIEW OUTDOOR Netflix Thailand: The Lost Lotteries Movie Poster
Netflix Thailand together with CJ Worx Bangkok, turned local lottery covers into movie posters to promote the movie "The Lost Lotteries." To promote its new original movie "The Lost Lotteries," which storyline is solely about finding the lost 1st prize lottery tickets to the Thai audience, Netflix Thailand and CJ Worx, turned every lottery ticket vendor into movie advertisement with just small colorful pieces of papers. Colorful lottery set covers were turned into "The Lotto Movie Poster".
VIEW OUTDOOR Society of St. Vincent de Paul: Essentielle Boutique
To highlight the rampant cost-of-living crisis in Ireland, the Society of St. Vincent de Paul (SVP), Ireland's largest charity, and In the Company of Huskies have launched Essentielle, a new high-end boutique unlike any other. Essentielle is flipping the narrative on what 'luxury' really means because, in Ireland, one of Europe's richest countries, even the most basic, everyday items have become unaffordable luxuries for so many people.
VIEW OUTDOOR Hendrick's Gin: Scottish Marine Botanicals
The creative PR agency TRUE set up the world's first underwater bar in an Aquarium in Madrid to present 'Neptunia', a new Hendrick's product made with Scottish marine botanicals. This immersive experience allowed influencers, journalists and the general public to enjoy a gin and tonic in an underwater bar two meters deep with marine species such as sharks, rays and turtles. The bar, measuring 4.37m x 2.94m, was designed with the advice of a team of biologists and oceanographers to use materials that are sustainable with the marine ecosystem.
VIEW OUTDOOR Re-born To Be Alive: Sign Up Before You Die
In Belgium, more than 1.500 patients are currently waiting for a transplant. Each donor can save up to 8 lives. The non-profit organisation Re-born To Be Alive encourages Belgians to become organ donors and asked Publicis Groupe for help. Even though Belgians are automatically considered organ donors, lots of families opt out when asked after seeing their loved one pass away. Unless the victim gave explicit permission before their passing. We all love to be scared to death, especially during Halloween when death is celebrated. Making this the perfect moment to break the taboo surrounding death and organ donation.
VIEW OUTDOOR Belgo: Taste The Difference
When most beer is as cheap as water, it's hard to convince people to take a chance on a specialty brew with fresh ingredients and a price to match. So Belgo, a Belgian craft beer brewed in Vietnam, launched the beer-currency promotion, allowing beer lovers to exchange any mass market beer for the higher end Belgo and taste the difference. Belgo, brewed in-house with fresh ingredients - some shipped straight from Belgium - the unique brews are priced higher than any regular beer on the market. Every beer honors the rich history and tradition of Belgian beers. So, how can you convince a country with access to some of the cheapest beer in the world to take a chance on a more expensive brew?
Agency: Happiness, Saigon VIEW OUTDOOR Schweitzer: Chairlift Therapy
Little Hands of Stone, Seattle trucked a quad chair over from Schweitzer, dangled it 15 feet up, and let Seattle skiers lie down and let it all out.
VIEW OUTDOOR Cercil: Models Who Make Themselves Seen
Cercil, the rehabilitation centre for the blind in Lima, together with Havas Group Peru present an innovative campaign to collaborate with the labour insertion of blind people: "Models who make themselves seen" Only 23% of visually impaired Peruvians can find work; that is why Cercil and Havas Group Peru joined forces and created a space in which they themselves can be more visible, transforming them into real advertising models. In a short time, brands such as Hyundai, Claro, GrandVision, and Scotiabank have already consulted for the campaign models and expect to add many more participations.
VIEW OUTDOOR KFC: Left Handed Drumstick
When you've fried chicken to perfection for almost 70 years it's impossible to think you can innovate the product any further.But when we learned that 11% of Australians are left-handed we realised it was our opportunity to turn something iconic into something new.
VIEW OUTDOOR Fire and Emergency New Zealand: Museum of Fires Past
The 'Museum of Fires Past' tells a story of destruction and survival through an exhibition of burnt household items retrieved from real house fires. Agency: Motion Sickness
VIEW OUTDOOR Ovarian Cancer Reaseach: The Ovary Bouquet
An ovary bouquet that dies in the same time it takes 35 woman to be diagnosed with Ovarian Cancer.Ovarian Cancer is the most lethal reproductive cancer with a low 48% survival rate. This is due to many factors, one of which is the lack of an early detection method. To raise awareness and gain funding from philanthropists to change this we created The Ovary Bouquet.
VIEW THE AD Dole Sunshine Company: Nutional Link
Designed to spark conversation and action, Malnutrition Labels: Nutritional Ink, launched today by the Dole Sunshine Company (DSC), calls attention to the low nutritional value in some of Britain's favourite snacks and on-the-go food options by printing ads using ink made almost entirely of fruit. A launch film (LINK) captures the campaign's innovative approach to communication and consumer education, showcasing posters across the city printed with ink containing more nutritional value than many of the snacks consumed daily around the world
VIEW OUTDOOR Faber Castell TOP: MyFirstLoveLetter
We cannot deny that the great technological advance that we have experienced in recent years has brought us immeasurable benefits in different sectors such as education, health, security, management, etc., but today we write less and less, today we chat and type, we do not write, we send audio at different speeds to listen, that is also a reflection of the technological advance that we live. The Bolivian is passionate about love, in addition to the famous Valentine's Day celebrated around the world on February 14, the Bolivian has its own day of love, celebrated every year on September 21. Madepa, who represents the Faber-Castell and Top brands for Bolivia, on this special date for Bolivians
VIEW OUTDOOR Their World: Let Me Learn
Failing economies, pandemic shortfalls, war, forced marriage, child labour, genocide, and more. There are myriad reasons that there are currently 260 million children worldwide who do not have access to equitable education, and if current trends continue, half of all children on Earth will enter adulthood without the skills to get ahead and achieve their dreams. On the eve of the Transforming Education Summit at the United Nations General Assembly, global childrenâs charity Theirworld and BBDO New York brought New Yorkers face-to-face with children who are affected by the global education crisis. From Lebanon to South Africa, children who have been disadvantaged by poverty, war, and emigration will appear via digital media, out-of-home, and an AI hologram projection to tell their stories, first-hand.
VIEW OUTDOOR The Ballet Of Creativity
Why spend 2500 billable hours doing something completely unrelated to your business? Copenhagen-based agency &Co. dared a total work life turnaround to ensure that time spent on work doubled as time spent on life. How? By making ballet dancing part of the workday. Not to help employees nail a plie, but to make sure that going to the office also meant being challenged, achieving personal growth and the great human experiences, you normally seek out in your time off. Experiences that, in addition, unleash the creative mindset no business can survive without.
VIEW OUTDOOR Pepsi: Heat Theory
According to the laws of thermodynamics, when the sun is projected on the color blue, it absorbs less solar radiation and reflects ultraviolet rays, reducing the temperature. The opposite happens with other colors such as red, for example, which absorbs almost all wavelengths and therefore BECOMES MORE HOTTER. To prove this theory, we tested the temperature of red and blue in one of Colombia's hottest cities: Santa Marta. One billboard, two colors and each one connected to thermometers to capture the temperature that each surface absorbed. The result: Confirmed! Blue is more refreshing than red.
VIEW OUTDOOR Naïf: Refilled, Rebranded & Reused
Did you know that 9 out of 10 sunscreen products contain microplastics? That's the reason why Fitzroy offered beachgoers at Castricum Beach a more sustainable alternative. Last week the agency - in partnership with Naif - gave people the opportunity to refill their empty sunscreen bottle (of any brand) with Naif sunscreen: free of any microplastics and with a mineral filter.
VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR Harry Rosen : Marry Rosen
After years of pandemic postponements, wedding bells are ringing louder than ever in 2022. But this wedding season has been marked by a scramble to secure venues and vendors, leaving many couples disappointed. That's why Harry Rosen, Canada's leading luxury menswear retailer, launched their Marry Rosen contest to help one lucky couple celebrate their wedding in style.
VIEW OUTDOOR Cerveza Patagonia: 5 Billion Star Hotel
Do you know the difference between a 3, 4 or 5 star hotel? What if you could choose an option with 5 billion of them? With this new hotel you get benefits such as sleeping under a starry sky, high up in the mountains and having more animals than humans as neighbors (there are only 5 tents with room for 2 people in each). The hotel staff points out that "all the units have a view of the mountains, at the end of the day the view is to the sunset and at night to the billions of stars."The brand experience was born from research between Cerveza Patagonia and Pinterest that showed an increase in searches for images of nature, sunsets, an 81% increase in searches for cabins and 7 times more searches for ground fire barbecue.
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