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Change The Ref: Save Us From The USA Joaquin Oliver was murdered in the Parkland school shooting on Valentine's Day in 2018. Six years later, his parents, Manuel and Patricia Oliver, co-founders of the anti-gun violence organization Change the Ref, continue to cast a harsh spotlight on this tragic realityâthis time, with a provocative international awareness campaign titled, 'Save us from the USA'. The disruptive campaign, which launched across billboards, kiosks and wild postings in London, Madrid, Paris and Lisbon, and will continue to roll out in select markets globally, VIEW THE SPOT AND 4 PRINT The Irish Emigration Museum: The Love Story Before Love Story EPIC The Irish Emigration Museum uncovered the fact that Taylor Swiftâs great-great-great-grandparents met on a boat while emigrating from Ireland to the USA in 1836. So we told their story to the world as âThe Love Story Before Love Storyâ.VIEW THE 4 OUTDOORS Lipton: Save Our Summer adam&eveDDB has launched a new pan-European campaign for Lipton Ice Tea titled "Save Our Summer (SOS)." The campaign features an SOS Squad in bright yellow uniforms who humorously resolve common summer problems, such as clearing pool crowds in shark suits and providing pigeon decoys with bread cloaks. VIEW THE 4 SPOTS VIEW OUTDOOR Heinz X Kappa: The Heinz Uniform With the new 24/25 season football kits and sponsors being revealed at club level all across Italy, Heinz and Kappa have collaborated to tap into the end of season football conversation linking the worlds of food and football with their very own âkitâ. While itâs an ambition for most brands to become the main sponsor on a top teamâs jersey, Heinz is focusing on the most important team of all: the one working outside the stadiums, feeding the legions of fans week in, week out, all over the country.VIEW THE CONCEPT Dialogo Diverso: 9-12 In Ecuador, over one million emergency calls to 911 went unanswered in time over the past year, with an average emergency response time of 12 minutes, double the time recommended by the WHO. The campaign "9-12'" exposed this issue through a powerful combination of media.VIEW THE 3 ADS VIEW OUTDOOR Fashion Revolution Germany: The 1 Hour Shirt What would a fair price be if we valued everyone's time the same? 11 years ago, on April 24th, the Rana Plaza textile factory in Bangladesh collapsed. Over 1,000 textile workers lost their lives. Many thought this would be a turning point in the fashion industry, and that people would change the way they consume. But there are more cheap clothing outlets than ever. VIEW THE CONCEPT Dineamic: Simple A campaign thatâs made honest, in the spirit of Dineamicâs honest ready-made meals. Every ad is a reality check that serves up the honest truth about how hard eating and cooking well can be, and reminds people thereâs simpler and tastier solution waiting in the freezer.VIEW THE 2 SPOTS VIEW 2 OUTDOORS The We Love NYC Collection: The Ratvertising Collection
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May 08, 2024 12:06  "The Ratvertising Collection": Turning NYC trash into fashion. A fresh new campaign hits the streets of New York City, featuring the city's imperfections: notorious rat infestations, trash, and soaring rent prices. In a guerrilla "The Ratvertising campaign", led by a mascot-like figure called "RONY" (Rats of New York), the collection aims to turn the negative conversations surrounding the city into wearable items for sale.The Ratvertising Campaign was created by Founders, an independent advertising agency (www.founders-agency.com) VIEW THE SIX ADS NZ Transport Agency: Waka Kotahi NZ Transport Agency Waka Kotahi's latest motorcycling safety campaign 'Hard Lessons' is based on the thinking that there's a lesson in every crash. But, for a number of reasons, riders don't always like to talk about them. This campaign is about getting experienced riders to talk openly about their crashes to prevent other riders from learning the same way.VIEW THE SPOT VIEW THE AD PLAY THE SPOT Fanta: We Pay For It Adolescence is the stage of firsts: the first car, the first party, the first relationship, and so on. But let's be real, most of those times and with teenagers scratching their parents car or the sink shattered after hosting a party. How can Fanta refresh those moments?VIEW THE SPOT Samsung Galaxy: The First Watch Face For Our Solar System A special innovation has emerged from the collaboration between the European Space Agency (ESA) and the technology company Samsung: Galaxy Time The watch face for our solar system. The Galaxy Time watch face, available for all smartwatches with the Wear OS operating system, showcases a unique minimalist design and provides the local time for all eight planets, VIEW THE CONCEPT Water Can: Sweat Shirt Vouchers Heat and dehydration contributed to more deaths at music festivals than drugs last year. So this festival season, Water Can came up with a shirt that reacts in real time with your sweat to remind you to stay hydrated when you need to be. Once youâre hot and sweaty enough, the design on the front of the shirt would change out to reveal a voucher for a free Water Can. VIEW THE CONCEPT VIEW THE AD Berger: Back For over 100 years, Berger has been the painters' secret. Speaking to trade painters directly, the new campaign shines a light on their unique experiences and tricks of the trade VIEW THE 3 SPOTS VIEW OUTDOOR Think! Road Safety: Reality Hits Hard Research shows that drug drivers falsely believe they are not impaired. It further identifies the main reasons for behavioural change would be to confront the consequences of impaired driving and the unnerving paranoia caused by the fear of being caught by police. These spots highlight the different experiences weed and meth drivers have. We want the viewer to recognise themselves and see the ad as a mirror, leading to a change in behaviour and avoid a drastic hit of reality.VIEW THE 10 ADS The Wholegreen Bakery: The Cardboard Cake.jpg&width=200 "https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2024/Mar/tn_159366_1710287232__HERO_Cake (2).jpg&width=200") "Let them eat Cardboard?" In a twist on Marie Antoinette's famous words, independent advertising agency The Hallway has teamed up with Sydney-based Wholegreen Bakery to create a deliciously edible, Coeliac-Australia-accredited Cardboard Cake that will have gluten-free sceptics eating their words. Literally.VIEW THE CAMPAIGN Nana: Taboo Notes The simple act of carrying sanitary products in 'Taboo Totes' or transparent handbags symbolises the dismantling of period taboos and the unnecessary secrecy around menstruation. And this shift began with influencers featuring these 'Taboo Totes' in their 'Get Ready With Me for #FashionWeek' videos, showcasing Nana products inside. Their actions sparked a crucial conversation that went viral instantly, garnering almost 22 million views and over 23,000 comments online. Amidst this buzz, the influencers unveiled the campaign's true purpose: 'Taboo Totes' as symbols for transparency in menstrual care, further fuelling the debate.VIEW THE 3 SPOTS Kalua: St Patricks Day Called Bored Of Stout Wieden Kennedy, London and Kahlúa have teamed up to create this St. Patrick's Day film offering an apealing alternative to Guinness, the espresso martini.VIEW THE SPOT VIEW OUTDOOR VIEW THE AD O Boticário: Extinto Created by AlmapBBDO, the initiative is supported by the Boticario Group Foundation for Nature Protection (FGB). Its first stage involved the release of a brand-new fragrance: a reconstruction of the original, unpolluted smell of Rio de Janeiro's Guanabara Bay, the second largest on the Brazilian coast, stretching across 380 square kilometers, which has 98 tons of waste dumped into it every day, according to ABRELPE.VIEW THE CONCEPT VIEW OUTDOOR VIEW THE 2 ADS Sapol: Seatbelt Safety Drivers take time to prepare for their day by putting on clothes, shoes, sunglasses, and a cap to protect themselves from the sun. They'll put on a watch to keep track of time, grab their keys and a mobile phone. This campaign demonstrates the consequences of not doing something as simple as also putting on a seatbelt as part of that routine. This confronting campaign targets drivers who don't understand the potential consequences of not wearing a seatbelt, forget or simply don't care. These are confronting images, but they are very real.VIEW THE 2 SPOTS VIEW 3 OUTDOORS PLAY THE SPOT Aware: Drunk Drivers Stay For Free Thousands are killed on South Africa's roads over the holidays, but the direct finger-wagging campaigns don't seem to hit home. So if people aren't afraid of dying, what are they afraid of? Jail. This formed the basis of our tongue-in-cheek road safety campaign for Aware.org where we positioned our country's finest jails as holiday accommodation because that's where many could be staying for free this Festive Season if they drink and drive.VIEW THE SPOT VIEW OUTDOORS VIEW THE ADS PLAY THE RADIO SPOTS SFBO: Dogs Without Borders Over half of the world's population still has limited access to critical medical diagnostics especially those living in remote communities. In these isolated areas, many premature deaths could be avoided with just a simple test. VIEW THE SPOT Webjet: Multicity Webjet, Australia's well known online airline booker introduces us to their new spotsVIEW THE 2 SPOTS Motion Sickness: Burner Phone Feeling the need to feedback? An itch to align? A quick Gmail graze? To ensure our beloved clients truly committed to putting the tools down this silly season, we equipped them with a relic from a time when bricks roamed the earth. Introducing the Motion Sickness Burner Phone. VIEW THE AD VIEW THE CONCEPT VIEW OUTDOOR Big M: Milk For Santa Every year Santa drinks billions of glasses of plain milk. So to give Santa something more enjoyable, this year Big M have created an Original Chocolate Milk, with bespoke packaging where families can personalise a note to the Big Guy.VIEW THE FIRST AD VIEW THE SECOND AD VIEW OUTDOOR 1 VIEW OUTDOOR 2 VIEW OUTDOOR 3 VIEW THE CONCEPT The Gild Group: You Do You Who said accountants can't be rock stars? The Gild Group are a professional services firm that look after the accounting, wealth management, insurance, legals, strategy and marketing for rock stars, pro athletes, biotech researchers, premium builders and some of the coolest hospitality venues and creative agencies in Australia. But they didn't have a brand to match. We developed a brand for them that showed what's cool about them is they helped their clients by managing the complicated details of their money for them so they can concentrate on being rock stars, celebrity chefs and sports stars.VIEW OUTDOOR & PRINT ADS Brooklyn MGMT: Book Talented Brazen Models Becomes Brooklyn MGMT. Brazen Models, founded by Brooklyn Edwards, has been representing Australian models for over 15 years. However, as the business grew, their offer changed and with the addition of actors, content creators, influencers and creatives to their talent mix, the Brazen team knew they had outgrown their name and the brand attached to it. The Reactor was engaged to create a new brand and positioning that captured this change but stayed true to what the original success of the business was built on... their team, and their talent. Introducing Brooklyn MGMT. Book Talented.VIEW OUTDOOR & BRAND WORK Boring Oat Milk: Quit The Tit New Zealand is a nation built on milk. Traditionally, the kind that comes out of a cow. Which is probably why 4 million New Zealanders are still addicted to tit milk. It's also probably why so many struggle to try an alternative, like Boring Oat Milk. Quit the Tit gives Kiwis the option to wean themselves off cow's milk and onto oat milk instead of going cold turkey. VIEW THE SPOT VIEW THE CONCEPT VIEW OUTDOOR Gage Roads: Beige Or Gage Eww Yeww We asked Western Australian's - do you really want to drink another "brewed in a boardroom" beige beer, or open the flavourful, refreshing and proudly independent, Gage Roads? We created Beige Roads Brew Co and its flagship brew Single Bin, a tongue-in-cheek tribute to all the mainstream watery beers owned by giant corporations. What better way to highlight the coastal summer vibes and fierce independence of Gage Roads than creating something they are not. VIEW THE 5 SPOTS VIEW THE DIRECT MARKETING VIEW 2 OUTDOORS Testicular Cancer NZ: The Fondle Filter The Fondle Filter reminds guys of a truth they already know it's fun to play with balls. Using Snapchat's AR tech, the Fondle Filter turns any ball or round object into testicles to prompt young guys to check their own. Golf balls, eggs, your mate's bald head, you name it, if it is round it's game on. The Fondler Filter was launched and promoted via OOH during Testicular Cancer month. VIEW THE CONCEPT BCP: Aidentical Fans Nowadays, it's astounding how hyper-realistic images generated by Artificial Intelligence are. These images result from millions of combinations using photos from the internet as their base.BCP (Banco de Credito del Peru), the official sponsor of the Peruvian National Team, has collaborated with TBWA Peru to launch a promotional campaign that harnesses the power of Artificial Intelligence. VIEW THE 3 SPOTS Terra Des Hommes: The Saddest Collection Ever To raise awareness on the increasing sexual violence against girls in Italy, Terre des Hommes and ACNE urge people to put themselves in victims' shoes with the saddest clothing collection ever.VIEW THE PRINT Shift 20 Initative: Unignorable Adbreak Australians with disability make up almost 20% of the population. Yet, in advertising they are only represented 1% of the time. To make people pay attention to the significant under-representation in our adverts and show what true representation looks like, we worked with ten of Australia's most well known brands to swap out key scenes in their adverts to include a person with disability. VIEW THE SPOT VIEW THE CONCEPT GCash Stories: Real Stories Empowering Real People The Philippines endured one of the longest pandemic lockdowns: 1,307 days spent in one of the world's strictest protocols. Once lifted, the nation had to battle a slew of other problems such as record-breaking inflation and unemployment. Agency: Publicis Jimenez Basic VIEW THE SPOT Ford Cincuentenario: Bronco Grill Independiente Panama created a new accessory for the Ford Bronco to make it even wilder.VIEW THE SPOT Mayor of London: Say Maaate To A Mate Mayor of London, Sadiq Khan, and Ogilvy UK unveiled a bold new campaign to empower men and boys to say 'Maaate' to their mates, to challenge misogynistic male behaviour against women and girls nationwide. 'Say Maaate to a mate' is a fully integrated campaign combining creativity and behavioural science, and collaborations with comedian Romesh Ranganathan, social media activist Max Selwood and Top Boy and Noughts Crosses director Koby Adom. Last year the Mayor of London encouraged men to 'have a word' when they witnessed misogyny among their friends in Ogilvy UK's celebrated marketing campaign. This year The Mayor of London suggests what that word could be: Maaate. One word innovatively seeded into popular culture using fly posters, billboards, a Romesh comedy set, a GIF, a partnership with LadBible and Influencers VIEW THE 30 SEC CONCEPT VIEW THE EXTENDED CONCEPT Heineken: Celebrate Whatever You Call Us Heineken is celebrating its 150th birthday around the world in 2023. To mark the milestone down under, the brand is encouraging Aussies to "Celebrate Whatever You Call Us" in a local campaign that taps into the nation's existing love and creative knack for conjuring up beer or unofficial Heineken nicknames. VIEW THE SPOT VIEW 4 OUTDOORS Blind Low Vision NZ: Hi Viz Outdoor Studies have shown that Kiwis think that Blind Low Vision NZ is only for the almost or fully blind, and they are waiting too long to ask for help. Meaning that there are 155,000 New Zealanders who are not accessing tools and support that might help them.VIEW THE CAMPAIGN Science In Sport: The Tour Science in Sport (SiS), the world's leading endurance nutrition brand, has unveiled a new campaign which celebrates the 'beautiful pain' of competing in the Tour de France. "The Tour" developed in partnership with M&C Saatchi London, is the first activity to launch since SiS selected the shop as its lead UK strategic and creative agency following a competitive pitch.VIEW THE ADS Mars: For You Who Did That Thing You DId The new platform 'For You Who Did That Thing You Did,' taps into the insight that people engage in a kind of mental self-bribery to complete everyday tasks. Rewarding themselves for finishing the smallest of things. MARS saw an opportunity to own this space, to help consumers celebrate their everyday achievement or 'thing,' and plant the seed that said reward should be a MARS bar with delicious caramel, nougat, and chocolate.VIEW THE SPOT VIEW PARKING OUTDOOR VIEW PUNT OUTDOOR PLAY THE RADIO SPOT Alcohol: Think Again What's Your Poison ? The cumulative harm to health from every drink of alcohol is highlighted in a sobering new campaign live this week, developed by 303 MullenLowe for the Mental Health Commission and Cancer Council WA.Part of the ongoing Alcohol. Think Again public education initiative, the new 'What's Your Poison?' campaign aims to raise awareness about how alcohol causes harm to health, regardless of how often or in what circumstances it's consumed. It will run across TV, radio, OOH, digital, and social throughout WA from today for the next 12 months. VIEW THE SPOT PLAY THE FIRST SPOT PLAY THE SECOND SPOT PLAY THE THIRD SPOT VIEW OUTDOOR |
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