Seen and notedSpotify: The Playlist of the Decade
Now you can shoot your selfies in epic slo-mo on iPhone 11's front facing camera. Agency: TBWAMedia Arts Lab, USA.
VIEW THE GROUP SPOT VIEW THE BEAT SPOT VIEW THE RAIN SPOT VIEW THE SLOFIE SPOT Staatsloterij: Freddie
Staatsloterij, the largest lottery in the Netherlands is wheeling out a massive 30 million win for its 2019 New Yearâs Eve jackpot. Yet the 2019 campaign isn't all about money, it's about the happiness that comes from helping one another. Yes, even hedgehogs! The film shows Freddie the hedgehog vulnerably crossing a road at night. His rescuer is on his way to see if he has the winning ticket when he just manages to avoid hitting Freddie. Instead of driving off again he stops to take Freddie back to his home to recover. Ultimately, they both find happiness in helping one another and we see no amount of money in the world can top that.
Agency: TBWA/NEBOKO VIEW THE SPOT
After the success of 'Juntas Imparables' in 2018, Nike returned to work with The Lift in Mexico City to create the latest Just Do it campaign 'Time To Be Heroes'. Directed by Loren Denis from Superprime, 'Tiempo de Ser Héroes' tells a series of stories about unexpected female athletes as an invitation to celebrate the passion and spirit of Mexican athletes and to encourage and inspire others.
Agency: Wieden Kennedy, Portland VIEW THE SPOT
Zoopla, the UK's most comprehensive property destination, is set to launch a major marketing campaign on Boxing Day. The campaign will unveil Zoopla's new positioning - 'We know what a home is really worth' - and will target house hunters across TV, YouTube, VOD, OOH, display and social. Zoopla's new campaign is the first with its new creative agency Lucky Generals. There are two 30-second executions.
VIEW THE PICTURE FRAME SPOT VIEW THE POWER TOOLS SPOT
The competition continues as Dwyane Wade and Gabrielle Union head back to the gym - this time to not only push each other, but also those around them, to up their game. The 30-second TV commercial is a continuation of Dwyane and Gabrielle trying to one-up each other in the gym. We see their competitive spirit motivate other workout couples around them to push each other and hydrate with Gatorade Zero, which has all the electrolytes of Gatorade Thirst Quencher and zero sugar.
Agency: TBWAChiatDay, Los Angeles VIEW THE SPOT
Fastrack has introduced its latest smart band offering, Reflex Beat. Lowe Lintas Bangalore has conceptualised a campaign to build interest in Reflex Beat's Active Heart Rate Monitor feature through which consumers can keep track of their heartbeat. This campaign is aimed at Gen-Z, who are self-aware, born to create, talented and unafraid to show their authentic selves. Mindful of their choices, they lead with their hearts. 'What you heart now' mirrors this boldness to follow whatever makes the heart tick - whether unconventional or just vanilla. It encourages the youth to own their choices and uphold their unique identity.
VIEW THE SPOT Butlin’s: Are You Ready to Butlin’s?
Leo Burnett London has produced a new campaign for holiday resort company Butlin's to celebrate the joy and escapism families can experience by enjoying a Butlin's holiday. Launching on Christmas Day, the aim of the campaign is to highlight the incredible sense of fun a holiday at Butlin's can deliver for all the family. The campaign explores the idea of how life today is governed by rules and situations that stifle our enjoyment, and how Butlin's can be the antidote to this.
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On Christmas Day, as millions of Brits tuned in to the Queen's Speech, pop icon Kylie Minogue delivered a song of mateship to entice visitors Down Under in a new campaign via M&C Saatchi, Sydney. Matesong is the first activation of Tourism Australia's recently launched Philausophy platform. In a timely gesture, the 3-minute extravaganza, entitled Matesong, celebrates the rich and longstanding ties that exist between Australia and the UK.
VIEW THE SPOT ATG - Swedish Horseracing: Singing Horses
ATG is the leading betting company in Sweden with a long tradition of handing out major sums on horse racing. Since the beginning of 2019 the swedish market is open for competitors to offer horse betting. With the forward leaning concept Expect more, the brand always aims to challenge current standards in the sportgaming industry. The purpose with this particular campaign, created by agency Akestam Holst Sweden, is underlining the fact that ATGs horses delivers more than you can expect in term of big wins. They are actually so happy for it that it calls for an opera duet and a Japanese romantic hit from the 60s.
VIEW THE OPERA SPOT VIEW THE SUKIYAKI SPOT
Classic blue which chosen as the colour of 2020 , always reminds us seas and the sky. But, sadly the seas are losing its colour now. Ignorance of people increases the plastics pollution in the seas. Therefore, the classic blue becomes "plastic blue" day by day.
Agency: THEBADGUYS VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Clínica Pedro Cavalcanti: Self-Medication Can Be Fatal
In Brazil, self-medication kills over 60,000 people a year. To bring awareness to the public, Pedro Cavalcanti Clinic decided, simply and objectively, to illustrate that the use of medication on its own can be fatal.
Agency: Criola Propaganda VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Burger King: A Whopper of a Secret
At the end of 2019, Burger King reveals a Whopper of a Secret. What better way to show the nation how big in size the Whopper actually is that by comparing it to its timeless antagonist? That's why BBH hid a Big Mac behind every UK Whopper ad it's made in 2019 - yes, no joke, every piece of print, TV and instore - so that everybody can see for themselves. Go back and check all those ads. There is really no need for words. Just eyeballs.
VIEW OUTDOOR Three Network / Samsung: The Connected Restaurant
Powered by the Three network, in partnership with Samsung, this unique restaurant gave Irish families the opportunity to come together to share a Christmas meal like no other. This year's Connected Restaurant connected Dublin with the most famous city in the world with a long-standing Irish connection, New York. Open for three days from Friday 6th - Sunday 8th December, The Connected Restaurant, helmed by American-Irish chef, Flynn McGarry, gave families the chance to experience Christmas dinner as if they were sitting at the same table while being over 5,000 kilometres apart.
Agency: Boys+Girls, Dublin VIEW OUTDOOR American laser : Pause
This campaign was published on mirrors all over the country at the largest and most popular Gym networks in Israel
Agency: Addict, Israel VIEW MEN OUTDOOR VIEW WOMEN OUTDOOR MasterCard: Astronomical Sales
It's not every day that nature decides to support a brand, but on December 26, 2019, the Sun and the Moon teamed for a solar eclipse that occurs once every five generations - and that also unlike painted the Mastercard logo in the sky. The eclipse was visible in Saudi Arabia, Qatar, the UAE, and Oman, across southern India and Sri Lanka, to Indonesia and Malaysia. This once in a lifetime eclipse mirrored the Mastercard logo - exactly -- at two particular points, so Mastercard decided to celebrate by giving its customers the sale of the century to coincide with the sight of the century.
Agency: FP7 Dubai / McCann Worldgroup VIEW THE CONCEPT
A homage to 22 football enthusiasts that gathered to play the first Clasico in 1902.
Agency: C14TORCE VIEW THE SPOT Jeep: Santa Rescue
Every year Santa Claus travels the world in only one night to deliver thousands of gifts, but due to lack of time and speed, some of them fall from the sled. This year, one SUV is ready to save Christmas. Jeep Renegade. The only one prepared for every terrain, condition, and challenge. Santa rescue is a game created on the Jeep Europe Instagram story and available on all the EMEA Jeep Instagram channels.
Agency: WPP VIEW THE CONCEPT SOS VOZ AMIGA : Phone Call
SOS VOZ AMIGA is the oldest suicide prevention hotline in Portugal.
Agency: Coming Soon, Lisboa VIEW THE SPOT
People living with HIV/AIDS are often stigmatised, treated with disdain or fear. This is largely due to ignorance about the virus. Therefore the objective of the creatives is to educate while urging people to support and love people living with HIV/AIDS.
Agency: ONEWILDCARD VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Kilimanjaro Restaurant: A Rare Photo (World AIDS Day)
We couldn't overemphasise the fact that as a community, we should shun AIDS-related-discriminations. They're ugly.
Agency: ONEWILDCARD VIEW THE FIRST AD VIEW THE SECOND AD Cocha.com: Spain is Calling You
When you have something on your mind, sometimes you receive outside signals. In this case if you're thinking of traveling abroad, that destination is calling out for you, and Cocha.com can help you get there.
Agency: simple VIEW THE SPAIN AD VIEW THE COLOMBIA AD Corporación La Esperanza: Take the Third Exit
In Chile, one out of three women are victims of domestic violence. For them, returning home every day after work or after their daily errands can be pretty frightening. Their partner's drug abuse is a main part of the problem. Corporacion La Esperanza can help these women to stop accepting the abuse and to stop avoiding the problem.
Agency: simple PLAY THE SPOT VTR Mobile: Walking Dangerously
Texting and driving is a major issue all over the world. Texting and walking shouldn't be taken less lightly. Although accidents while driving are life-threatening, every day hundreds of people everywhere suffer severe accidents while walking and texting.
VIEW GEORGE OUTDOOR VIEW SUSAN OUTDOOR VIEW HARRY OUTDOOR
In the films we see commercials from 1960 reused with new voice-overs pointing customers to sign-up for Skelleftea Kraft's offering: 100 % renewable force. We get the message that money saved by using old clips instead funds important climate-friendly research into solar power.
Agency: Volt VIEW THE EYE DROPS SPOT VIEW THE AIRPORT SPOT Under Armour: Story of Will
In one of the coldest and highest deserts of the world, 15 girls dare to make a name in a sports that is almost unheard of in their country. Conquering one barrier after the other, these girls are not playing Ice Hockey, they are fighting their destiny.
Agency: Dentsu Webchutney VIEW THE SPOT Road Accident Fund: Family Trip
A campaign exploring parallel outcomes based on a split second decision made while driving.
Agency: Flow Communications VIEW THE FIRST SPOT VIEW THE SECOND SPOT VIEW THE THIRD SPOT Toyota: Christmas Song Gone Wrong
What if some of the most famous christmas quotes and songs were used to prevent danger? The popular christmas song was paraphrased to attract attention and act as a wake up call, considering the excessive alcohol consumption during the christmas period.
Agency: MARKETWAY / PUBLICIS VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD Georgia Pacific: Strong Protection For Your Wet Room
DensShield tile backer, is a moisture resistant gypsum panel, that give you strong protection, specially for wet rooms.
Agency: Boom VIEW THE AD Cadbury Dairy Milk: Call Someone You Love
This holiday season Cadbury Dairy Milk is reminding you to call your mum. The initiative sees the public invited into a traditional British phone booth, painted purple and set up in a busy park. Once inside they can call someone special, anywhere in the world for free. Upon hanging the phone booth dispensed a Cadbury Dairy Milk. People lined up to call their loved ones. The activation took place in Trinity Bellwoods Park, in downtown Toronto. It was filmed and amplified on social (Facebook and YouTube). During the holiday rush, instead of the standard holiday promotion, the brand opted to help people give something special to the people they love: their time.
Agency: Ogilvy, Toronto VIEW OUTDOOR Ramboll: Happy Commuter
A new study by research institute MIT shows that harmful particles in the air effect our mental health. The air we breathe can actually make us depressed. In the pursuit of clean air Garbergs, developed "Happy Commuter" together with the engineers at Ramboll. A web tool showing people the cleanest routes in the city - in real-time. Just enter where you are, and where you are going. And we will show the cleanest route at this very moment. To make this possible, the service uses meteorological information, satellite data and traffic patterns in real-time.
VIEW THE CONCEPT Cancer Foundation: Childhood and Cancer Don't Belong Together
Childhood and Cancer are two words that don't belong together. In a new concept for The Swedish Childhood Cancer Foundation we are graphically separating the words Childhood and Cancer in various ways. In this interactive print Garbergs make use of Snapchat Lens Studio in creating an AR lens that makes Cancer fly away from the ad.The print ad was published in Sweden's biggest daily newspaper.
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Christmas is about magic and larger-than-life stories. In this case a weird story serves as a white lie on christmas eve. A lumberjack who lives in the misty mountains takes center stage in his phantasy. Alone with nature he grows his own kind of trees. In his tree nursery the trees are all slanted. Even his small hut is full of objects and furniture which is bent in the same way. Nevertheless his son hesitates to buy into the story his dad came up with. It rather seems to be nice white lie to excuse his failure.
Agency: Publicis VIEW THE SPOT Wargaming, World of Tanks: The Tale of TanksAdoption Services: The Greatest Gift
The Holidays are a time for family. But for many young kids waiting to be adopted, itâs an especially lonely period. So we wanted to create a holiday ad that, instead of selling materialistic things, sold the greatest gift you can possibly give - family. There are currently more than 400,000 in foster care in the US with more than 100,000 waiting to be adopted. Reach out to your local family services agency today for more information. The Greatest Gift was written, directed and self funded by Hugo&Dean (CD's at 72andSunny New York) and supported by an incredible team who gave everything to make it happen.
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Wonderhood Studios has teamed with UNIT9 to pay tribute to the creative process in their darkly comedic Christmas short film. 'All Cracked Up' stars Tim Downie (Toast of London, Upstart Crow, Paddington) as a writer faced with a looming deadline. The short film centres around the writer's room as he searches for inspiration and battles with the growing pressure to deliver even though his work never seems to get the appreciation he thinks it deserves.
VIEW THE SPOT Fecomércio-GO/Sesc-GO/Senac-GO: NATIONAL CERRADO DAY
Cerrado is a huge biome of central Brazil that is suffering greatly with deforestation and intentional burning of native flora. Its name is phonetically identical to "serrado", which means "sawed-off" in Portuguese. The ads use this similarity between the words with the intention of appearing to be a typo, and then revealing that it is part of the campaign's concept, explaining that the misspelled word "is not a revision error. It is a vision error", because the practice of cutting down the Cerrado will have even deeper consequences in the future, should it continue.
Agency: Stylus Propaganda VIEW THE TV SPOT VIEW THE AD Halo Top: the (un)wanted envelope
To launch an 'ice cream for adults' brand in the Netherlands, we hacked the most adult time of the year: tax season, symbolized by the Dutch Tax Authority's 'Blue Envelopes'. Iris created lookalike letters that, instead of warning grown-ups, rewarded them for surviving this period with free ice cream.
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