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Seen and noted
 John Lewis has unveiled a refreshed set of idents this Autumn/Winter for its campaign, The Home Dialogues, featuring new characters and hero products, and to celebrate that any decision, big or small, is essential for our homes. The new idents, created by Saatchi & Saatchi, showcase the breadth of John Lewisâs home range and bring to life the conversations we have when making important decisions for our homes - from selecting bedsheets and succumbing to the latest kitchen gadget VIEW THE SPOT  Tesco is launching its newly revamped range of curated and stylish home items, F&F Home, with a new campaign created with BBH London. The visually arresting F&F Home âFashion Now Does Homewareâ campaign features striking fashion pieces, designed and created with renowned artist Thomas Bird from hundreds of pieces of homeware. VIEW THE 2 SPOTS  The epic spot, which is Harrisâ first film directed through Park Village in the UK and Europe, opens with a dramatic shot of an ageing action movie star - who promptly forgets his lines and even which film heâs in, before a Hitachi representative helpfully informs him that he is filming Hitachi: Action For A Sustainable Future.VIEW THE SPOT  Iced coffee, perfume, free delivery and member perks? Sign up to Deliveroo Plus and start living that Plus life.VIEW THE SPOT  On 25th January this year, integrated marketing agency MullenLowe was crowned winner of The Creative Shootout 2024 at BAFTA London. A creative team from the agency has since been working with Creative Shootout Charity of the Year 2024, Carers UK, on a major new campaign which will go live across multiple channels this week. Following insight that many carers believe their actions are simply a natural part of family life, MullenLowe developed the strategic direction VIEW THE SPOT  National Grid has today unveiled a major new campaign to drive awareness of The Great Grid Upgrade, the largest overhaul of the UK electricity grid in generations. The campaign, which includes a new 40-second film, was developed in partnership with M&C Saatchi UK. VIEW THE SPOT  Virgin Media O2 today launches the third chapter of its âTo Better and Beyondâ campaign, âWalrus Whizzerâ, an integrated campaign from agency of record VCCP, which highlights the freedom that better broadband brings. Set to the soundtrack of Billy Oceanâs âSuddenlyâ, the 60â hero campaign film emulates the unstoppable feeling experienced when using Virgin Media broadband VIEW THE 2 SPOTS  1 in 4 UK drownings involves alcohol, so weâve teamed up with Tom Daley and the Royal Life Saving Society UK (RLSS) to remind everyone: Donât Drink and Dive. VIEW THE SPOT  EE launches new brand campaign, Curfew, illustrating how customers can keep their whole family connected in and out of the home, with ultra-secure broadband and ultra-safe mobile from EE, the UKâs best network. VIEW THE SPOT Wilkinson Sword: Date Night Mastered Wilkinson Sword has launched an integrated communications campaign to help men master the dating game. âDate Night Masteredâ, conceived by creative agency Space, has been built upon insights uncovered by an extensive study combining data science and qualitative research analysing facial hair in the context of modern dating.VIEW THE SPOT  Director Dan French brought a unique vision to the project, building on the initial concept by setting the scene in a derelict cinema. The brutalist architecture and the on-the-nose film title, âInstant Regret 3,â set the tone for Terryâs misadventures. VIEW THE SPOT  Greenpeace International has launched a campaign that aims to pressure governments to commit to a strong Global Plastics Treaty that will cut plastic production and end single-use plastic. Created by global socially-led creative agency We Are Social, directed by Jon E Price through We Are Social Studios,VIEW THE SPOT  The story centres on genuine social interactions during memorable life moments. It follows three storylines: a nervous groom, a first-time marathon runner, and a surprise birthday party after a long day at work. Using Mitchum deodorant helps these characters stay true to themselves, culminating in the slogan, "Just you, Just Mitchum."VIEW THE SPOT  Millions of inflatables are discarded by holidaymakers each year. Left behind on beaches or thrown away to landfill, the forgotten inflatables contribute to plastic pollution in the ocean and prove a severe threat to marine wildlife and ecosystems.VIEW 4 OUTDOORS Stuart Semple: Stop Homelessness Spiking Hostile architecture is on the rise in our towns and cities. Designed specifically to make homeless people feel unwelcome, itâs insidious and inhumane.To raise awareness of this hostile street architecture, in particular anti-homeless spikes, we worked with UK artist Stuart Semple. We turned the spikes into poster sites. Meticulously constructed to be a bespoke fit for a set of anti-homeless spikes in a specific doorway or paved area, VIEW 5 OUTDOORS  Publicis London has unveiled a new creative platform for one of the UKâs best-loved toilet tissue brands, Cushelle, along with new creative work, âSelfishly Soft.â The platform aims to empower the nation to put themselves first and allow a little luxury, starting with the superior toilet experience that they truly deserve.VIEW THE SPOT  In this new global, integrated campaign, Bodyform/Libresse explores the lifetime of confusion women+ go through from their first periods to the last. 300,000 years of Homo Sapiens and girls still see blood in their pants for the first time and think theyâre dying or that somethingâs seriously wrong with them. VIEW THE SPOT  The football world went crazy when they noticed that Arsenal's new away kit looked very similar to a can of Lynx Africa. VIEW THE SPOT  May we haveth oneâs attention please? British Airways premieres its brand-new onboard safety video, 'A British Original Period Drama' inspired by some of Britainâs famous period literature, TV and film and starring more than 40 of the airlineâs colleagues. The airline plans to refresh its films on a regular basis to keep customers engaged in the important safety messages being delivered. ke-off.VIEW THE SPOT  The New Met for London plan aims to transform the Metropolitan Police Service, with Commissioner Sir Mark Rowley putting change at the centre of his vision: âWe must change for our communities and we must change for our officers and staff who serve themâ. âChangeâ was therefore the perfect theme for the new recruitment campaign for The Met; referencing both the positive difference potential recruits could make to their lives and to their communities, as well as being part of an organisation that is changing and improving as well.VIEW THE SPOT Cadbury: My Cadbury Era Cadbury has today launched a new Gen-AI powered tool named âMy Cadbury Eraâ which places users in classic Cadbury posters to celebrate its 200 year heritage, with a new campaign activation from its agency of record VCCP London. Building on the Yours For 200 Years campaign, which celebrates Cadburyâs 200th anniversary and its long-standing relationship with the British public,VIEW THE CONCEPT  With a new Labour government taking power in the UK, the Womenâs Equality Party is launching a campaign, created by Quiet Storm, to raise awareness about child poverty â an issue that wasn't talked about nearly loudly enough during the election â and demand that the newly elected government lift the two-child benefit cap. No child can flourish when theyâre hungry, right now, a third of all children in the UK are in poverty, and the two-child benefit cap is directly linked, leaving 300,000 children on the breadline. The digital campaign doesnât use political language and instead speaks in a vernacular that we all understand â the language of food ads. The campaign riffs on Snickersâ well-known tagline âYouâre not you when youâre hungryâ, to show the hardship hundreds of thousands of children face as a result of the two-child benefit limit. VIEW THE SPOT  For the relaunch of its iconic Ford model Capri, the automobile manufacturer and creative agency Wieden+Kennedy London wanted to create something truly memorable. The overarching idea was to find moments from different kinds of media that celebrated Ford Capri throughout the years. One of these was a clip from the 1975 movie 'Brannigan', featuring a famous scene where one of the characters jumps over Tower Bridge on a Ford Capri.VIEW THE SPOT  Müller launches âGet The Good Goingâ, a new integrated masterbrand campaign created by VCCP.VIEW THE SPOT  South Western Railway (SWR) is bringing back its âbird fluencersâ Wesley Peck the pigeon and Sandy C. Gull for its latest campaign, which focuses on exciting rewards for travellers. The playful campaign, created with St Lukeâs, produced by Nexus Studios and directed by Conor Finnegan, showcases the breadth of rewards available from the train operator, with more than 100 available, from theatre trips to discounted meals to nights out, hotel stays and more. VIEW THE SPOT  Viewers can catch a glimpse of Cher make a surprise appearance in Secrets of the London Underground, as well as many other well-loved shows including popular series, Annika, which sees Cher perform to DI Annika Strandhed (Nicola Walker) who heads up the show's Marine Homicide Unit, as the unlikely duo don lifejackets, setting sail on the Scottish waters. VIEW THE SPOT  Greene King has announced the launch of its new integrated campaign, Where London Life Happens. Running across out-of-home and social media, the campaign uses poetry to celebrate city life and the unique role that Greene King pubs play within it.VIEW THE SPOT  Despite the fact that Scotland didnât make it past the group stage, one clear winner emerging from this tournament was Scotlandâs favourite soft drink IRN-BRU. A trio of humour-laden ads from Leith delved into the Scottish psyche to focus on something strange to the nation, something not seen for a long time in Scotland, something called... Optimism! Delivering on IRN-BRU's trademark irreverence and witVIEW THE 3 SPOTS  The film is a fantastical, dystopian depiction of the all-too real online surveillance economy and iPhoneâs ability to help protect against it. Bird-like surveillance cameras set after peopleâs browsing data before Safariâs privacy protection comes to the rescue. After a thorough study of birdsâ movements, behavior and physicality, a set of surveillance birds were designed together with renowned visual effects partners House of Parliament and Legacy Effects â the special effects company behind characters such as Baby Yoda and Groot. Each surveillance bird is designed in relation to its environment; those found near the ocean have seagull-like demeanor and appearanceVIEW THE 4 SPOTS PSA :Changing The Face Of Creative Leadership AnalogFolk, the global independent digitally native creative agency whose mission is to use digital to make the analogue world better, is proud to announce the launch of an exciting and ambitious campaign to address the critical issue of declining diversity and inclusion and lack of visibility of female creative leadership in the industry. Despite women comprising 54.7% of the creative industry, the pool of diverse and female creative talent remains strikingly small.VIEW OUTDOOR Xbox: Everyday Tactician McCann London has launched the final episode of The Everyday Tactician, a three-part docuseries ending in Bromley Football Clubâs roaring success and promotion to The English Football League, with the help of Nathan Owolabi, a Tactician hired by the club through the game Football Manager 2024. VIEW THE CONCEPT  AnalogFolk, the global independent digitally native creative agency whose mission is to use digital to make the analogue world better, is proud to announce the launch of an exciting and ambitious campaign to address the critical issue of declining diversity and inclusion and lack of visibility of female creative leadership in the industry. Despite women comprising 54.7% of the creative industry, the pool of diverse and female creative talent remains strikingly small. This scarcity is further exacerbated by the fact that many talented leaders are not always the most visible. As AnalogFolk embarked on its search for a head of creative, it became clear that the current talent pool is neither diverse nor balanced. AnalogFolkâs social media campaign, titled Changing the Face of Creative Leadership, seeks to spotlight this issue and encourage the industry to recommend outstanding diverse and female creative talent. By building the most diverse talent pool ever, AnalogFolk aims to create an Open Source pool of talent that all agencies can share and utilise to help meet their DEI targets and drive the industry forward. The campaign employs AI technology to reimagine the most renowned men in advertising as women, underscoring the disparity in leadership roles. For example, the campaign features an AI-generated image of John Hegarty as 'Jane Hegarty' with the provocative headline, "Would Jane Hegarty have been allowed to zag?"VIEW THE JANE HEGARTY AD VIEW THE DAVINA DROGA AD VIEW THE CHARLOTTE SAATCHI AD  Leo Burnett London has created this nostalgic film celebrating McDonald's 50th Birthday.VIEW THE SPOT  Unfortunately, England's hearts were broken in Berlin as they once again fell at the final hurdle against an inspired Spain team. Walkers has launched a new reactive ad to reflect the way many people will be feeling this morning.VIEW THE AD  British Heart Foundation (BHF) has extended its latest work with Saatchi & Saatchi by taking the stories of young football fans whose lives were tragically ended by heart disease to a global stage ahead of yesterdayâs UEFA Euros 2024 final in Berlin. Ahead of last nightâs closing game between England and Spain, the faces, names, and stories of those affected were projected near Olympiastadion in the German capital in front of thousands of spectatorsâensuring each made it to Berlin for the final of the Euros. The imagery rotated between each of the young English football fans featured in the campaign across the weekend in the build-up to the final on Sunday night. VIEW OUTDOOR  âThe Department of Futuresâ film highlights this journey in a fun, cheeky way by involving the next generation in shaping its future endeavours.VIEW THE SPOT  From today, people in the UK will start seeing the campaign across TV, digital, social media and out-of-home. A consistent brand story will be told across all channels: âMaking new energy workâ. VIEW THE SPOT  Following Ollie Watkins' late winner which took England into the final of the Euros, Walkers and its creative agency of record VCCP has released a new ad to celebrate the victory. Part of the No Walkers, No Game brand platform the creative will run across print and social today with a media buy in today's i Newspaper arranged by OMD. The ad features a pack of Walkers Cheese & Onion with the caption 'IN THE BAG'. It was produced by VCCPâs global content creation studio Girl&Bear.VIEW THE AD  In addition to the OOH campaign Channel 4 has also commissioned a striking mural created by artist Florence Burns, who is herself disabled. Situated at Village Underground in Shoreditch, London, the mural cleverly echoes the sentiment of the poster campaign and shows a Paralympic athlete striking through the patronising section of a statement. The mural, created with experiential agency Fever, will be remain in place until 5th August.VIEW OUTDOOR Budweiser: BudBankHoliday Budweiser and Sir Geoff Hurst are together launching an ambitious plea aimed at His Majesty King Charles III to declare a bank holiday, if the England Menâs football team achieves a momentous win on Sunday and following on from the Lionesses historic victory in 2022. Sir Geoff Hurst, the last remaining legend from the winning 1966 team, has penned a letter to His Majesty, asking for an extra day of celebrations for the nation to truly come together. To help with the chances of the bank holiday dream turning into reality, Budweiser is also calling on the nation to do their bit too, by backing its online petition for the #BudBankHoliday. All fans need to do is add their name to the petition to show their support. VIEW THE CONCEPT |
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