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Top 6: July 24th 2024
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Xbox: Everyday Tactician

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Top 6: July 24th 2024
McCann London has launched the final episode of The Everyday Tactician, a three-part docuseries ending in Bromley Football Club’s roaring success and promotion to The English Football League, with the help of Nathan Owolabi, a Tactician hired by the club through the game Football Manager 2024. The project was launched in November 2023 to celebrate the release of Football Manager 2024 (FM24) on Xbox Game Pass Ultimate for the game’s 20th anniversary and promised to give one skilled gamer the chance to live out their dreams and start a career at a professional football club, Bromley FC, as a Tactician. After a tough interviewing process, Bromley FC revealed they had hired Nathan Owolabi as their Tactician on a five-month contract.
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Client

Marketing Director Michael Flatt

Product Manager Mohan Gehlot

Marketing Director Chris Lewis

Project Manager Radoslav Marinov

Agency

Design Director Max Henderson

Designer Lexie Hoskins

Strategy Director JJ Bender

Strategist Alex Passingham

Chief Executive Officer Polly McMorrow

Business Director Tom Oliver

Account Director Luke Brocklehurst

Account Manager Sasha Semple

Account Manager Caitlin Wheeler

Project Manager Annie Imam

Head of Design Lisa Carrana

Photographer Jack Bradley

Agency McCann Content Studios

Manager Katie Calderwood

Production Craft London

Director of Production Jack Bayley

Producer Sarah Hall

Motion Graphics Joe Walmsley

Business Affairs Manager Clare Betts

Music / Sound Wave Studios

Sound Engineer Beresford Cookman

Producer Katie Buxton

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