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Top 6: July 24th 2024
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Binge: House of the Dragon Hot Sauce

Top 6: July 24th 2024
To get House of the Dragon fans breathing fire ahead of the season 2 launch we created dueling hot sauces. With the help of cult hot sauce label ‘Bunsters’ we developed two unique (and f**king hot) recipes for each of the warring houses - a black sauce for the Dracarys and a green sauce for the King Aegon supporters.



The labels draw inspiration from various themes within the show and feature custom foiling and hand dipped wax seals. We launched the sauces with a series reaction videos from influencers within the hot sauce community and HOTD cast members before making them available to the public. The sauces and their cheeky warning labels were a hit on social media and were covered by national media outlets.
Credits Other credits

Thinkerbell: Taylor York - PR Group Account Director

Thinkerbell: Charlie Marchant - PR Senior Account Manager



Client – BINGE

Fiona King - BINGE Marketing Director

Kara McEwan - Head of Marketing

Alen Delic - Head of Social

Chelsea Metaxas - Senior PR Manager



Production – Hotel Bell

Ally Curtis - Producer

Chas Mackinnon - Photographer



Hot Sauce

Renae Bunster - Global President, Bunsters



Photographer

Chris Hillary - Chillary



Stylist

Bianca Milani - Stylist, Self-employed

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