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Top 6: July 17th 2024
Outdoor
Channel 4: Amazing
Top 6: July 17th 2024
In addition to the OOH campaign Channel 4 has also commissioned a striking mural created by artist Florence Burns, who is herself disabled. Situated at Village Underground in Shoreditch, London, the mural cleverly echoes the sentiment of the poster campaign and shows a Paralympic athlete striking through the patronising section of a statement. The mural, created with experiential agency Fever, will be remain in place until 5th August.
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