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Channel 4: Amazing

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In addition to the OOH campaign Channel 4 has also commissioned a striking mural created by artist Florence Burns, who is herself disabled. Situated at Village Underground in Shoreditch, London, the mural cleverly echoes the sentiment of the poster campaign and shows a Paralympic athlete striking through the patronising section of a statement. The mural, created with experiential agency Fever, will be remain in place until 5th August.
Credits Other credits

Marketing Lead: Anna Kerr

Snr Marketing Executive: Annie Flood

Producer: Faye Adams

Designer: Dan Davis

Artist: Florence Burns

Mural Production: Fever

Mural Painting: Global Street Art

Location: Village Underground, London

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