Outdoor ad: Hellmanns: Imitation Jars

View hi-res

Top 6: July 10th 2024

wander through the mayo aisle of any supermarket and you’ll see a sea of blue and yellow labels. While they might trick your eyes, they’ll never trick your tastebuds – because lookalikes don’t tastealike.

Feast your eyes on the Imitation Jar - a Hellmann’s campaign that celebrates their iconic status by showing only competitor labels. 20 of them, to be precise.

There might be a thousand and one mayos out there, but there’s really only one.