Top 6: July 10th 2024
HBO’s House of the Dragon has returned to New Zealand, bringing with it the civil war between the two great families. And when a nation is founded on sheep and the war is between
… read moredragons, the stakes are much higher. To get ready for the premiere, DDB New Zealand and NEON put a truly kiwi twist on the show and created Baatlewear – armour protecting New Zealand sheep from becoming dragon food.
Teaming up with one of New Zealand’s top production design studios, the armour was carefully crafted to echo the themes of the show. Each piece paying homage to different aspects of houses Green and Black, with sheep themes interwoven. The armour was used in film and outdoor, then toured the show premieres and events like Armageddon where fans could interact with it.
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Credits
Other credits
Mango Experiential Group Business Director Jessica McColl
Mango Account Director Jo Martin
Managing Director - Group Operations Liz Knox
Lead Integrated Producer Emilia Robertson-McCoy
Lead Integrated Producer Claire Colohan
Mac Designer Paul Edwards
Lead Editor Dan Partington
Audio Engineer Miller Yule
Clients:
Chief Customer Officer Dan Kelly
Head of Marketing, Brand & Planning Chas Ort
Neon Marketing Lead Lisa Doherty