A few weeks ago, Bitburger launched a major campaign in print, out-of-home, and online in other European countries: The text in the national languages was tailored to the respective … read morenation and what makes it special. For example, readers of the major Italian, Spanish and Belgian newspapers 'La Gazeztta dello Sport', 'El Pais' and 'Le Soir' discovered invitations to 'please' set off for Germany in the summer. Bitburger also installed large-scale out-of-home motifs in busy squares in the centres of European capitals. They invite the locals in places such as Leicester Square in London, Beaubourg in Paris and the legendary Gran Via in Madrid to stop by for a Bitburger (or two) in Germany. The international campaign is concluded and resolved in a social media film: In the style of a reportage, statements and reactions from a wide variety of nations were captured, who are apparently in Germany solely because of Bitburger's 'request' and the invitation to taste the beer with the legendary Bitburger Siegelhopfen. There are supposedly no other reasons why they are currently visiting Germany.
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