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Seen and noted
 With each New Year, people embark on crafting their wish lists. However, for cancer patients, that list is distilled to one single, powerful wish. In a special New Year's edition news, we highlight how Solca becomes your relentless ally in this battle against cancer. Because we understand there's nothing more important than keeping hope alive.VIEW THE AD Burger King : The Donut Burger King The ingenuity of Burger King Ecuador strikes again. After the viral Community Manager BK Ecuador phenomenon, the brand continues to set the bar in digital marketing with another brilliant move.December is rarely a month where fast food takes center stage, but this year was different. In collaboration with BBA Ecuador, Burger King announced the Donut Burgerâa flame-grilled beef patty, bacon, cheddar cheese, and, instead of buns, glazed donuts. What started as an April Foolsâ-style prank for DÃa de los Inocentes turned into a global sensation.VIEW THE CONCEPT  The "Marine Discomfort" campaign by Colectivo Los Cabos uses images of patterns made from plastic straws that evoke trypophobiaâa reaction that triggers discomfort or disgust in 15% of the populationâto create a powerful visual and emotional impact. The goal is for those who feel repulsion when seeing these images to associate it with the deadly harm plastic straws inflict on marine life, where millions of them kill thousands of species every day, inspiring reflection and action to reduce straw use.VIEW THE 3 ADS  Christmas is not about how big or expensive your presents are, itâs about the love and effort that comes with creating gestures that come from the heart. Thatâs what Banco Pichincha wanted to transmit and create a heartwarming story of a little girl that learns for months how to surprise her beloved grandad.VIEW THE SPOT  When we go out and drink too much it affects our word recognition, and it could cause many problems. Tada the delivery app that brings home your favourite drinks and food developed:Drunken Codes.Droitos. Rfufels, Lya´s, Buachnanâs In partnership with these brands and many more, their logos appeared mixed-upVIEW THE 7 ADS VIEW THE 2 ADS  At Motorola TV, we want to approach Halloween in a different way. After considering several options, we found a truly terrifying insight that fits perfectly with one of our features, thanks to Google TV.We've all felt that terror of losing the remote control right when your favorite show or movie is about to start, or when you need to pause it so you don't miss a thing.VIEW THE AD  Supermercados Santa MarÃa and BBA Ecuador we found a key insight: everyone needs something from Supermercados Santa MarÃa!Inspired by this idea, we developed a series of visual works that show the most iconic monsters of the season buying the supermarket's products. This is an original and fun way to show that even the most feared creatures choose Santa Maria to do their shopping and be ready to cause terror.VIEW THE AD Coca Cola: Empty Coke Scarier This Ad uses the symbolism of Halloween to create an emotional connection between the audience and Coca-Cola, highlighting the impact of running out of their favorite drink in the middle of a celebration. The message plays with the irony that, amidst all the scares and the paranormal, the real horror is the absence of Coca Cola, emphasizing the importance of having it present at any celebration. The campaign appeals both to a sense of humor and the familiarity of the brand, positioning Coca Cola as essential for ensuring a complete experience during the festivities. VIEW 2 OUTDOORS Magnum Cappuccino Uncomfortable, a designer accessory to highight and de-normalize the âPink Taxâ: an unjustified extra price that all women pay to acquire products exactly the same as men, just because they are âfor womenâVIEW THE SPOT Librera Espanola: The Mandla Boob 1 in 8 women will develop breast cancer throughout their lives, this being the most common tumor in the female population. However, many women are not familiar with the correct steps to perform a breast self-examination.For this reason, Libreria Espanola launches "THE MANDALA BOOB": the first book of mandalas that teaches how to perform a breast self-examination correctly. Includes 80 designs to learn the steps while you paint.VIEW THE AD Burger King: Hack Friday Burger King took creativity to the next level on Black Friday 2023 by "hacking" advertising in a bold way, placing promotional stickers directly on the most sought-after products during the event. Utilizing guerrilla marketing strategies, they cleverly infiltrated among the hottest deals. With the innovative vision of BBA Ecuador, the campaign not only created a buzz on social media but also redefined advertising tactics during discount events, attracting a new audience and setting a standard in the industry.VIEW THE CONCEPT  Uncomfortable, a designer accessory to make visible and denormalize the âpink taxâ: an unjustified premium paid by all women to buy products exactly the same as men, simply because they are âfor women of Ecuador.âThis price discrimination by gender affects 100% of women, who pay 11% more for identical products than men, increasing their cost of living by up to US$1,900 per year.VIEW THE 5 ADS  Twenty years ago, many Ecuadorians emigrated in search of opportunities abroad, and today, after several years of working overseas, many are considering returning. To connect with this reality, Ambiensa created advertisements featuring the iconic monuments of the cities where they currently reside, dressed in traditional Ecuadorian attire. In this way, we aim to reflect the blend of cultures and the longing to return to their roots, showcasing how they carry their Ecuadorian identity with them, no matter the distance because your home is in Ecuador.VIEW THE 6 ADS Greenpeace: Desolation Cruise Objective: Raise awareness about the environmental crisis caused by plastic pollution and climate change, highlighting the importance of taking immediate measures to protect our oceans and the planet in general. âDesolation is not a fantasy, it is a reality that we can avoid. The action begins with each of us. Let's protect our oceans before they become plastic deserts.VIEW THE 2 ADS  The Copa America, the biggest soccer event in the continent has the biggest media companies as sponsors: ESPN, FOX SPORTS and even DirecTV.We are big too, not in TV but digitally, so we decided to honor what made our game big: our heroes. Thats how we searched the biggest soccer player in every country El Futbolero is in: Colombia, Ecuador, Mexico, Perú and Argentina, and commissioned a portrait for each one, in a way only americans know, portraits of independence heroes. VIEW THE 6 ADS Burger King: For Crazy Grillers Burger King has just launched a photographic campaign that's sparking a lot of buzz. In this new initiative, the brand captures the essence of fire and creativity with a series of striking images showcasing homemade grills built by barbecue enthusiasts using completely unexpected items like shopping carts, antennas, and even wheelbarrows. These unconventional grills embody Burger King's irreverent spirit, highlighting the passion and ingenuity of its consumers.VIEW OUTDOOR VIEW THE 4 ADS Soap Me Up: From Oil To Soap The pills that creates soap from used cooking oil in less than a minuteA single liter of used cooking oil from our favorite meals can contaminate up to 1 million liters of water. Every year, approximately 25 billion liters of used cooking oil are discarded into the environment, resulting in the contamination of 25 trillion liters of water. This pollution has a devastating impact on aquatic ecosystems, harming flora and fauna and making clean drinking water harder to access. While some major fast-food brands have experimented with using their cooking oil for biodiesel, this solution is often impractical and costly for households. VIEW THE CONCEPT Blanco Pichincha: Effort Defines You There is something that unites both amateur and professional athletes: effort. And it is that continuous effort that takes you further in the sport you are passionate about, that opens doors for you, and that defines your path. We turned effort into the conceptual platform to showcase the journey of excellence of Ecuadorâs top athletes including double gold medalist, Daniel Pintado, silver medalist Glenda Morejon, amongst many others that are re-writing Ecuadorian sports history the country. VIEW THE SPOT  Adidas' âImpossible is Nothingâ campaign has been a pillar in the brand's communication, highlighting how effort and perseverance can overcome any barrier. In this new iteration, the campaign takes that message to the extreme, challenging not only sporting expectations, but the most ingrained conventions in the world of football.VIEW THE 3 ADS  In our most groundbreaking campaign to date, we pushed the boundaries of creativity by harnessing the power of artificial intelligence and meticulous Photoshop retouching. We envisioned a deep connection between the car and its driver, brought to life through a stunning series of split images that fuse the futuristic with the personal. On one side, the Escape, Ranger Raptor, Expedition, and Explorer are showcased in visionary landscapes, VIEW THE AD  We announced KFCâs extended hours by flipping the iconic bucket upside down and turning it into a night lampVIEW THE AD Cris Sal: Lucky News "Lucky News," a fake newscast to keep a sports journalist, Andrés Ponce, considered unlucky by fans, away from the stadiums where the Ecuadorian national football team plays. The newscast features fabricated reports and amusing news, keeping the journalist occupied and away from important matches.VIEW THE CONCEPT  Güitig is the unique sparkling water in the world that has unrepeatable bubbles because its natural origin. When you have a bottle of Güitig in your hands, it is something unique and different like its bubbles and each of its prints. VIEW THE 4 ADS  At KFC, we've changed the way we prepare our food, with nearly a third of our locations now running on solar power. VIEW THE 3 ADS  More than 500,000 animals are mistreated every year as a result of tests carried out in laboratories for cosmetics production, and to communicate Etnia Cosmetics is cruelty-free, we did not do a typical campaign with models and makeup, we did one with their real beneficiaries: animals.VIEW THE 6 ADS  We take advantage of the fact that rain sounds like oil when we fry our chicken to create the most relaxing LoFi Girl-style beats.PLAY THE 2 SPOTS  While everyone is talking about the new season of "House of the Dragon," the true rulers have already claimed their thrones in each of their homes. That's why we show our feline kings as they truly are, the real monarchs of the house, transforming every corner they choose into their majestic home empire. Long live the kings, with all the benefits Nutritec offers for their development.VIEW THE 3 ADS Diners Club Ecuador: Catch The Referee Players challenge them, coaches question them, and fans, well... they even write not-so-friendly chants for them. For a soccer referee, itâs almost impossible to be the most beloved figure on the field because their decisions always harm someone. But Discover Ecuador found a way to do something.VIEW THE CONCEPT KFC: Good Meter Harnessing the power of artificial intelligence, we aim to capture and quantify the percentage of joy and satisfaction you experience while savoring our delicious menu in KFCVIEW THE CONCEPT  Ford has taken a leap into the future with its latest advertising campaign, where innovation transforms into surrealistic art. By merging images generated by artificial intelligence with high-precision photographic retouching, the brand has created a visual spectacle that redefines the standards of automotive advertising.VIEW THE 4 ADS  Artificial intelligence (A.I.) has become one of the most used resources today to obtain information on a certain topic, although its detractors argue that, no matter how effective it may be, it will never have that essence that makes us human.VIEW 3 OUTDOOR Pizza Hut:Nuestra Esencia The UN warns about the threat of extinction of the Kichwa language due to the lack of intergenerational transmission and its limited exposure.We have decided to transform our communication in favor of the linguistic richness of Ecuador by incorporating Kichwa into menus, social networks, and discount codes, encouraging the use of indigenous languages and promoting their dissemination.VIEW THE CONCEPT Fanta: Inflated Memberships As GenZ Job seekers increase, many struggle due to a lack of experience. Todayâs entry-level positions often demand at least two years of experience, with 35% of Linkedln job postings requiring three or more years. How can we turn unremarkable CV's into fantastic CVâs? VIEW THE AD Dialogo Diverso: 9-12 In Ecuador, over one million emergency calls to 911 went unanswered in time over the past year, with an average emergency response time of 12 minutes, double the time recommended by the WHO. The campaign "9-12'" exposed this issue through a powerful combination of media.VIEW THE 3 ADS VIEW OUTDOOR |
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