 |
Seen and noted
 This campaign reflects on the personal cost behind creative awards. With simple but emotionally charged visuals, we remind our industry that the real Grand Prix isnât in festivals â itâs having a life outside the agency. A call to revalue what truly matters.VIEW THE 3 ADS  On Halloween, we released a series of prints that show âthrough monitors or apps in a terrifying wayâ that moment when babies wake up just when many parents thought they were already asleep.So that nightmare doesnât happen again, the best thing is to have a quality mattress â which you can get at Tventas.com.VIEW THE 4 ADS  Behind every clean street, thereâs a story of silent effort. Urvaseo celebrates the everyday heroes who walk dozens of kilometers each month to keep Guayaquil clean. âThe Invisible Is Heroicâ highlights the physical and emotional endurance of the cityâs cleaning workers â people who, without seeking recognition, move entire communities forward.VIEW THE AD  This Halloween, Be Flamingo, and Mascotas, the store specialized in pet well-being, turned the fear of Halloween into something every pet parent knows all too well: the fear of coming home and finding it transformed into a scene of horror.Inspired by classic horror films, the campaign portrays what happens when stress takes over our pets: shredded sofas, broken doors, torn-apart toys.A reminder that when they feel trapped, pets also live through their own horror movie.VIEW THE 3 ADS INAEXPO: Made With Effort Made In Ecuador The campaign created for INAEXPO â Pronaca aimed to highlight the Ecuadorian pride behind its export-quality hearts of palm, under the concept âMade with Effort. Made in Ecuador.The visuals portray a wooden hand emerging from the earth a symbol of human effort, craftsmanship, and connection with nature holding both a young palm plant and its final exported product. Surrounded by Ecuadorâs rich biodiversity, the images evoke sustainability, care, and origin.VIEW THE 2 ADS  At Christmas, we all wish to give the people we love the very best. La LoterÃa turned that spirit into a new gifting tradition: giving lottery tickets as a symbol of hope and recognition. Because behind every ticket thereâs a wish â that love and luck can make dreams come true.VIEW THE SPOT  Around the world, the Man of the Match is just another award. Rexona decided to change history in the World Cup Qualifiers. We designed The Fan-Lit Trophy, inspired by the shape of the stadium and created to ignite with the heat of the award-winning player, as a symbol of the passion that never faded.VIEW THE 3 ADS  For World Oceans Day and International Coastal Cleanup Day, NIRSA â a tuna company with a clear purpose of protecting the marine ecosystem â set out to draw attention to a problem that has no voice. We brought to the surface a hidden reality: 80% of the waste found in oceans and on coastlines starts in the city.VIEW THE 3 ADS  After more than 30 years, thereâs little left to say about this iconâexcept this: itâs the car everyone turns to see, and no matter their taste, everyone loves it. With that in mind, Suzuki launches its new Swift, elevating its beauty to the centerpiece of its storyVIEW THE 3 SPOTS  We discovered that when we are sleepy, we yawn, and on several occasions, we start the day in that mood: yawning. Interestingly, it is the same gesture we make when something itches. That is why we created a print campaign showing the similarity between yawning and opening your mouth when you taste something spicy. We also discovered that spicy food stimulates and awakens the human senses more quickly.VIEW THE 3 ADS  Hyundai presents a campaign for World Suicide Prevention Day (September 10). The concept is built on a simple truth: we are all trained to recognize warning signals in our cars, but we often fail to notice the equally urgent signals in people.Through short, direct, and memorable messages, the campaign highlights how symptoms such as extreme mood swings, social isolation, or impulsive behavior are just as critical to address as any light on the dashboard.VIEW THE 2 ADS  On Atopic Dermatitis Day, Be Flamingo and Wellderma came together to give a voice to a condition that often goes unnoticed.The idea: to show that skin with Atopic Dermatitis also has its own eruptions, cracks, and flaking, just like nature.These prints were born to make the invisible visible and remind us that skin speaks too.This professional campaign titled 'The Nature of Skin' was published in Ecuador in September, 2025. It was created for the brand: Wellderma, by ad agency: Be Flamingo. This Print medium campaign is related to the Beauty industry and contains 3 media assets. It was submitted about 3 hours ago. VIEW THE 3 ADS  We intervened in the football draws with banners displayed precisely at the moment when the balls used to determine the teams for each group were being stirred. The messages emphasized how simple it is to perform a self-exam and included a QR code to facilitate scheduling a preventive appointment.VIEW THE SPOT  For Grandparents' Day, Ford Ecuador, in collaboration with the independent agency BBA, launched "Timeless Roads", a graphic campaign celebrating the wisdom and experience that come with age. The central image captures an elderly person's hands gripping a Ford steering wheel, where every wrinkle traces a map of roads traveled and memories lived. VIEW THE 3 ADS  We noticed something curious: when people canât see well, their phones yell out their secretsâliterally, in extra-large text. Thatâs why we created a humorous print campaign for OLA (Optica Los Andes), highlighting how something as simple as font size can unintentionally reveal very personal messages in public. A clever nudge to get new glassesâbefore your next overshare.VIEW THE 3 ADS  As refreshing as a popsicle.Mitsubishi Electric air fresheners from COHECO turn any space âoffices, clinics, or universitiesâ into a cooler, more comfortable, and productive environment. Breathe better. Work better. VIEW THE AD  The legends of music themselves silence the everyday hustle and bustle. Not to censor it, but to remind us that with the Maxell B-52's noise cancellation, when the audio quality increases, everything else falls silent.VIEW THE AD  This graphic campaign by OM Pharma employs artistic representations of hemorrhoids, venous insufficiency, and heavy menstruation, linking them with natural elements to visually convey the sensations and experiences associated with these conditions.VIEW THE 3 ADS  A campaign that turns nostalgia for toy cars into real purchase motivation.Inspired by the visual universe of Hot Wheels, its aesthetic taps into the childhood thrill of owning the perfect carânow reimagined through an adult lens. The campaign blends graphic design with AI-generated animation, delivering a visually powerful concept that stays true to its emotional roots.The result is a promotional effort that sparks desire, reinforces brand positioning, and proves how emotion can become a powerful sales tool. VIEW THE 2 SPOTS  These designs are part of the overall construction of the new visual universe of Manicho Chocolate.VIEW THE 2 ADS  âBoys Cry Tooâ is a social awareness print campaign by Babycenter, a baby and childcare store in Ecuador. In a culture where boys are still told not to cry, the campaign challenges the effects of normalized machismo in parenting. By encouraging emotional freedom from an early age, it reminds us that allowing boys to feel today prevents men from having to unlearn emotional repression tomorrow.VIEW THE 3 ADS Burger King: The Only Thing Worth Remembering In this Burger King print ad, a man is shown sleeping in an awkward position, clearly after a wild night out. Amid the mess, a Burger King bag stands out. The copy reads: "I donât remember anything from the party, but at least I went to Burger King." A campaign that celebrates the one good decision in a night of bad ones, reminding everyone that Burger King is open 24 hours when you need it most.VIEW OUTDOOR VIEW THE 3 ADS  For Motherâs Day, we created a film that tells the story of postpartum depression through a subtle but powerful visual device: in every scene, the baby unintentionally blocks the motherâs face. This metaphor reflects how 1 in 8 mothers feel invisible after giving birth. The spot ends with an invitation to seek psychological supportâbecause sometimes, even in the happiest moments, a mother can feel unseen.VIEW THE SPOT  For Motherâs Day, we showed a family portrait where the babyâs face unintentionally covers the motherâs. A visual metaphor for how 1 in 8 mothers feel invisible after giving birth due to postpartum depression. Through this simple, familiar moment, we highlighted an often overlooked emotional reality and encouraged mothers to seek psychological support.VIEW THE AD  For Motherâs Day, Bagovit Facial launches a graphic campaign that pays tribute to the purest and most protective kind of love: a motherâs. The visual shows a woman gently kissing her daughter, a gesture that captures the constant and selfless care only a mom can give. With the message âProud to care for your skin. Even though she always did it better,â Bagovit Facial acknowledges that while its mission is to protect and nourish skin every day, thereâs a kind of care no cream can replaceâa motherâs touch. An emotional campaign that blends science, tenderness, and gratitude.VIEW THE 3 ADS  Pilsener, Ecuadorâs most consumed beer and a longstanding supporter of national football, is once again revolutionising the fan experience with the launch of 'Beer Refill', an innovative and entertaining brand initiative that turns spilled beer into a symbol of celebration and connection. Developed by Delta MullenLowe,VIEW OUTDOOR  In the pharmaceutical world, where ads are usually serious and clinical, Bagó's Neumoflux campaign stands out with a refreshing twist of humor. Picture this: a person, sitting peacefully with a cup of tea, suddenly choked by phlegm. VIEW THE 2 ADS  Content moderators spend their days filtering suicides, abuse, and violence to protect social media usersâat the cost of their own mental health.â¨Since their anonymity must be preserved, Veris used the only system that could reach them: the report button.With "Report This Ad", users were invited to report over 500 of our ads. Each report was reviewed by one real moderator and delivered a direct message offering free, anonymous psychological support.VIEW THE CONCEPT Xtrim: Lag Or Bad Gamers love blaming lag when they lose. So Xtrim as Ecuadorâs #1 internet provider, gave them a chance to prove it. We launched a challenge where pro gamers judged real users clips to decide if it was lagâor just bad gameplay. Winners got a free upgrade or a free switch of internet provider. Losers got exposed on our socials. Turning complaints into content, and lag into a showdown.VIEW THE CONCEPT  In Ecuador, a professional male footballer earns almost eight times more than a professional female player. This wage disparity is not an isolated case but rather a reflection of inequality in Latin American football. In Brazil, for instance, while the womenâs national team that won the 2022 Copa América received a prize of approximately 1.5 million dollars, the menâs team earned 11 million dollars when they won the same tournament in 2019. In Mexico, VIEW THE SPOT  The vast majority of sparkling water brands available are artificially carbonated, through an industrial process similar to soda, but thatâs not the case with Güitig. In the heart of the Andes, a unique, mineral-rich water is born. Thanks to the melting of the Cotopaxi volcano, a stream of water travels through underground passages, emerging in Machachi, Ecuador. Through a natural process, the water becomes infused with soft bubbles, transforming into naturally carbonated water - just like only 1% of the waters in the world. In South America, it is the only naturally carbonated volcanic water. VIEW OUTDOOR  The biggest Fan Fest for Copa América in Ecuador leave us with these prints, that captures the people's emotion and hope for the ecuadorian national team.VIEW THE 2 ADS  Veris, a medical center, created Period Drinksâalcohol-free mocktails made with natural ingredients to help relieve menstrual symptoms and break the stigma of treating periods like an illness because feeling good should be part of every woman's cycle.VIEW OUTDOOR  We created a brave message that confronts a social reality that women experience at mealtime.For many years, the media and society have promoted a stereotype of the ideal woman, who must be thin, pretty, delicate and always well-groomed. Situations that have always exposed a woman's physique to the opinions and judgments of others.VIEW THE 3 ADS |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
Three new print ads for the Ecuador Lottery 
Banco Pichincha presents their print for the new campaign
You do not need much to start a home.
Graphic campaign to launch hot wings with honey mustard sauce.
Graphic campaign to launch hot wings with Jack Daniel's sauce
New print from De la Llama, Ecuador