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Seen and noted
 With the latest Daily Twist, OREO again shows its highly creative approach to trending topics, craftily capturing the resolution of the latest National Football League (NFL) controversy. For the last three months, the NFL Referees Association staged a lockout, which led to much less qualified, substitute refs making some calls that horrified and angered millions of fans. To the delight of those fans, an agreement between the refs and the NFL was reached yesterday. The last three months have shown there is no substitute for these refs and there is certainly no substitute for OREO! Agency DraftFCB New York VIEW THE AD JWT Amsterdam's new website After what seems like an age, JWT Amsterdam pleased to announce the launch of our new website. With Seriously Surprising new content every day. Experience it for yourself » http://www.jwtamsterdam.nlVIEW THE SPOT Big things are coming your way Christchurch Mayor, Bob Parker calls on Australia to lend the New Zealand City one of its iconic Big Things, in a bid to get the City back on the radar for Australian holiday makers. Parker undertakes a whirlwind tour of Australia's cult iconic attractions, including The Big Merino in Goulburn, The Big Chook in Mount Vernon, and Queensland's Big Pineapple, Big Macadamia and Big Cow.Agency in charge Iris, Sydney VIEW THE EPISODE ONE SPOT VIEW THE EPISODE TWO SPOT VIEW THE EPISODE THREE SPOT VIEW THE CONCEPT VIEW THE AD  Poetica, the hybrid collective of artists and filmmakers that recently launched in New York and Los Angeles, has released a soulful brand film from Director Anthony Furlong. A blend of man-on-the-street-style interviews, performance footage, and confessionals, the poignant film expresses the artistic soul and creativity at the heart of Poetica's work through the words of artists across New York: dancers, opera singers, boxers, skateboarders, chess players and fashion designers.VIEW THE SPOT 8 times around the globe A campaign by Saatchi & Saatchi South Africa for Osram longlife bulbs juxtaposes globes for what human age to communicate that these bulbs last up to 12yearsVIEW THE BEAUTIFULLY RADIANT AD VIEW THE FIREY AD Don't be a mushroom about mushrooms AMGA's brief to Traffic,Melbourne was to create a integrated awareness campaign to educate the public to the nutritional powers of mushrooms.VIEW THE MINERALS AD VIEW THE VITAMIN B AD VIEW THE BLOOD PRESSURE AD VIEW THE BODY AD VIEW THE WAISTLINE AD Fortunately more people will hear about the anniversary To help generate funds for the 150 Anniversary 10 feet tall created this print ad for Deaf Children Australia VIEW THE AD Raising the old iron curtain The project from Senior Interactive Bucharest brought to life a slice of the Romanian communist era in order to raise awareness among the young people who haven't experienced it and all those who keep saying that those times were the best. A communist room was re-created and the user lived to the full the communist experience with all its restrictions. Users spent an average of 6 minutes on the website, fascinated by all the things they could discover in only one room. All the elements in the room generated interactivity, thus the experience would become even more interesting.VIEW THE CONCEPT  Sprint released their latest TV spot, "Girl" in correlation with its Truly Unlimited data plan campaign to promote the launch of The Galaxy SIII Unlimited Edition. It took 12 years to make the video featured in Sprintâs new spot, created by Team Sprint Leo Burnett and Digitas. The spot features a young girl whose father filmed her chatting, laughing and growing up from the time she was born to adolescence. This adorable time-lapse video is easily shared from phone to phone using The Galaxy SIII Unlimited Edition where sharing photos, data and video is truly unlimited.VIEW THE SPOT  Campaign from the collaborative agency Australia for Toshiba Air-Conditioning. This campaign is promote awareness. When it gets hot you want to get cool fast. Toshiba Air Conditioning are made with the power to cool fast! Our ad shows just how fast! VIEW OUTDOOR Predictions from a money minded magician Dave is an extremely gifted clairvoyant who finds out specific financial information. This video reveals the magic behind the magic, making people aware of the fact that their entire life can be found online. And by doing so urging everybody to be vigilant.Agency Duval Guillaume Modem Brussels. VIEW THE CONCEPT Banking made fun The site created by WhybinTBWATequila, Auckland informs visitors they can bank in their own ways as ANZ customers, with the benefits presented in a context familiar to everyday New Zealanders. It is a fun and engaging way to tell a banking story.Your free time is precious to do with what you want. At ANZ, you can use your dollar your way. Find out how. Start Scrolling!VIEW THE CONCEPT  Los Angeles-based Boxer Films director Rodrigo Garcia Saiz mystifies the science of exercise physiology in the new :30 "Treadmill" for Skittles out of DDB Chicago. VIEW THE SPOT  The Luckie & Company spot employs truck tires, industrial gears, hay bales and an assortment of other rolling and spinning objects to make the point VIEW THE SPOT Ready to perform in order to introduce the new Hyundai Santa Fe, Fitzroy Amsterdam developed an edgy campaign where the new design is featured VIEW THE SPOT  An adrenaline-fueled, mashed up behind the scenes look at how one company took the junk out of candy.Web film from Max Joseph VIEW THE SPOT Beware the Tokoloshe A Tokoloshe is a mythical creature in South Africa that strikes fear into the local communities. It has strange and absurd characteristics like a giant penis and is suspected of casting bad luck on a chosen victim. One week before the launch of Tivvit.com we released a fake news story onto the local interwebs which received over 60,000 views and several pieces of radio coverage discussing the legitimacy of it. On launch we released the shortened news story with the new, branded ending along with 3 other web film commercials. VIEW THE TOKOLOSHE SPOT VIEW THE NEW PET SPOT VIEW THE GROOM SPOT VIEW THE COFFEE SPOT  Chemistry, Dublin creates a series of campaigns for Irish broadsheet the Irish Examiner called Special Investigations. This series tackles topical and controversial issues in modern Irish society, including this one dealing with the growing trend towards elderly motherhood. Previous Special Investigations have included sex trafficking, online bullying, suicide, the wealth of the Catholic church and the impact of porn on teenagers.VIEW OUTDOOR PLAY THE RADIO SPOT  Detroit has been barraged by bad news for years: The crime rate, the economy, poverty. Negative newspaper headlines have become commonplace in the Motor City. So for the United Way's annual Detroit fundraising campaign, Team Detroit decided to show Detroiters what the future could look like if they took action today, asking them to donate today for brighter headlines tomorrow.VIEW THE BAD NEWS AD VIEW THE REMOTE AD VIEW THE DREAM JOB AD VIEW THE WHISTLE AD VIEW THE AWESOME AD VIEW THE CANADIANS AD  Campaign created by Filadelfia, Brazil for Grupo Vhiver, a NGO that supports low income HIV positives. VIEW THE FLU AD VIEW THE DIABETES AD VIEW THE CANCER AD VIEW THE PHARYNGITIS AD  JWT, Brazil allows readers to turn the magazine into an amplifier. Simply roll up the magazine and plug the iPhone tuned into the Coca-Cola FM application in the space provided. The final format causes the sound waves to travel in two different directions at the same time, intensifying the stereo sound effect created by the attached device. VIEW THE AD Put yourself in their placeLive a better life through your stomach A descriptive way from Marcel Paris to improve your digestive transit and improve your life.VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD  The idea from MSTF, Lisbon was simple; Launch a QR code, one of the most innovative technologies of the XXI century, made by Portuguese cobblestones, one of the most ancient Portuguese traditions.From the fusion between technology and historical traditions a new and innovative way was born to promote Portugal abroad and to provide relevant cultural content for tourists visiting Chiado.VIEW THE SPOT What others think of you Tikkurila is a Finnish paint company, founded in 1862. As the market leader in Finland Tikkurila wanted to create a new marketing strategy, freshen up its image in order to attract also new, younger audiences. And launch Tikkurila as a premium paint brand also on international market areas.The campaign from DDB Helsinki is based on inspiration and creativity VIEW THE SPOT  A manifesto by Y&R Peru on the boom of the Peruvian cuisine conquering palates around the world and whose social role largely transcends a simple sampling of dishes and recipes, having a major impact on national identity, cohesion and pride, as well as progress and revalorization of all stakeholders within the culinary production chain. Thus, the spot does not regard chefs as the sole protagonists and beneficiaries of this boom, nor does it focus its attention on how delicious their creations are. Instead, it presents Gaston Acurio, the main promoter of this vision of Peruvian gastronomy, as an MC opening and closing a speech that extrapolates various connotations of the verb âeatâ towards the different angles and links this gastronomical phenomenon reaches, triggering the active participation of the people in a production excluding no one. VIEW THE SPOT Lords of the seaA sensual experience
INTERACTIVE
September 26, 2012 01:45 (Edited: February 17, 2023 05:19)
 Cirque Du Soleil and Google brings you a sensual experience that allows you (and your body) to enter the world of the magical circus. VIEW THE CONCEPT A Phaeton journey Volkswagen takes you on a journey where Phaeton is handcrafted in this interactive site via Ogilvy & Mather China. VIEW THE CONCEPT Turns tweets into songs Sony has launched TweetSinger, an app supported by the Twitter hashtag #Tweetsinger, that turns people's tweets into songs. Warblers need to go along to the dedicated website, type in their tweet to set the mood, then convert those 140 characters in a TweetSong for social media sharing. The online experience was designed and built by LBi and allows users to select from one of five music genres (chill, funky, upbeat, swagger or rave).VIEW THE CONCEPT Mixing with best In the "meat-packing district" area of Helsinki, in an old slaughterhouse renamed Kellohalli opened as a restaurant. Kellohalli has a different approach to food. Food is seen as fuel, a stimulant, a topic. Food can be anything, even a way to express feelings.The Helsinki World Design Capital 2012 wanted to highlight Kellohalli as one of its main events. We did four posters to communicate the essence of Kellohalli. Agency: 358 HelsinkiVIEW OUTDOOR  Beacon Japan took the one thing that is both easy to wash when itâs dirty and has a connection to food, a primary cause of stainsâ¦the plate. By making real plates in the shape of clothes with problematic food we suggested that no matter how you dine you no longer have to fear ruining your clothes. Dine Dangerously. Ariel protective pre-wash makes clean up easy. VIEW SHIRT OUTDOOR VIEW DRESS OUTDOOR VIEW SMOCK OUTDOOR Guest Judge: Ali Shabaz, CCO, Grey Group, Sing, Thai and Indo
GUEST JUDGE /BEST AD OF THE WEEK
September 25, 2012 20:25 (Edited: February 17, 2023 05:19)
 This week's guest judge is Ali Shabaz, chief creative officer at Grey Group, Singapore, Thailand and Indonesia.Choosing a winner from this week's TV category was easy. My vote goes to Rainforest Alliance's Follow the Frog. Although the style is familiar, the script is hilarious and the direction is tight. Any good film should be watchable many times over and the gags in this one keep it fresh. A disillusioned conservationist accidentally starting a forest fire and wiping out an entire species is priceless. Web films are usually long and dull but I wish I had this one on my reel. READ MORE |
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