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Seen and noted
 Every phone eventually meets its end, with an estimated 13 million dead and broken phones forgotten in drawers across Australia, despite 96% of a phoneâs materials being recyclable. To reignite mobile phone recycling, Enigma and artist James Dive created a series of interactive, mechanical artworks within standard out-of-home panels. Each execution dramatises untimely phone death scenarios to help drive a new wave of recycling behaviour. Because However it dies, it can be recycled with Mobile Muster. VIEW 4 OUTDOORS Yates: Yates National Gardening League Yates has been an essential part of Aussie backyards for generations - but to connect with new audiences, they needed more than just another product launch. So they created Click & Grow, a lawn care system designed to make greener, healthier lawns simple for novice gardeners. To introduce it, we transformed gardening into Australia's newest sporting obsession, the National Gardening League (NGL). A playful cultural platform where lawns became the athletes, referees judged the turf, leaderboards tracked the action, and the prize was $10,000 a Championship Green Thumb Ring and a pretty good story. VIEW THE CONCEPT  Doing business in a better way needs to take centre stage. Thatâs the heartbeat of âSo Long Fat Cats,â a campaign that doesnât just challenge the status quo - it buries it. By turning the boardroom fat cat on its head, the work is a symbol of greed overstaying its welcome. People and our planet canât afford another century of business as usual, so the film gives a voice to the world as a rallying cry, yelling out - there is a better way. "So Long Fat Catsâ reminds us what needs to end, and what must endure.VIEW THE SPOT  Classic literature meets cutting-edge technology with Mastercardâs Transit Tales, a world-first AI-powered digital platform that reimagines iconic tales into brand new customised audio experiences.Using artificial intelligence and real-time transit data, Transit Tales creates personalised audio stories matched to the exact duration of a commuterâs train journey. It then lets users select from eight beloved classics such as The Great Gatsby, The Jungle Book, Romeo & Juliet, The Wizard of Oz and Dracula PLAY THE 4 SPOTS  Research showed that while many truck drivers felt sure of their skills and underestimated the dangers of level crossings, there was one risk they werenât willing to take: not making it home to their families. We didnât just tell drivers to stop at level crossings, we let them hear why. Voices from home, carried through the static of the CB radio, travelled with them across Victoria, reminding every driver that the most important cargo is getting back safely to their family.PLAY THE 3 SPOTS Commercial Radio & Audio (CRA): Fire Frequency To challenge outdated perceptions of radio and digital audio, Commercial Radio & Audio (CRA) - the peak industry body for commercial radio broadcasters across Australia - launched a campaign designed to reignite belief in the power of audio.VIEW THE SPOT PLAY THE SPOT More: More for your world Telco 'More' brings back the 'everyday curiosity of the internet' with a new campaign via The Royals. More true crime binges. More wiki deep dives. More 'what movie was she in?' More Telecom has launched new campaign via The Royals that reconnects people to the magic of being online.VIEW OUTDOOR Ferro-grad: Sleepy Moody Magners has been crafting real Irish cider for over 90 years using only the finest irish apples â thatâs why every bottle has a golden foil seal. This foil however, has become more than a signifier of quality, it's become a ritual that's part of the Magners experience â consumers can't help but peel it off when enjoying an ice cold Magners. Following their âReal to Our Coreâ film that leveraged the Magners iconic gold foil, the brand brought this ritual to life throughout Australia with an activation called âThe Peelboardâ âVIEW OUTDOOR Mastercard: Transit Tales Classic literature meets cutting-edge technology with Mastercardâs Transit Tales, a world-first AI-powered digital platform that reimagines iconic tales into brand new customised audio experiences.Using artificial intelligence and real-time transit data, Transit Tales creates personalised audio stories matched to the exact duration of a commuterâs train journey. It then lets users select from eight beloved classics such as The Great Gatsby, The Jungle Book, Romeo & Juliet, The Wizard of Oz and Dracula and reimagine them in unexpected genres: Mystery Thriller, Dystopian Adventure, Superhero Saga, or Science Fiction. The result? Entirely unique, AI-generated narrations that might see Dracula retold as a sci-fi tale from Bondi to Cronulla, or The Jungle Book transformed into a mystery thriller between Bankstown and Tempe. VIEW THE AD VIEW 5 OUTDOORS  As we age, staying in our own home as long as possible is always the goal. But on the flip side is an undeniable truth: everyday chores become a little more challenging every year. ACH Group offers support at home, so you have a little help to maintain your home and, more importantly, your independence. VIEW THE SPOT  After working with global icons like Snoop Dogg, Katy Perry, Christina Aguilera and Wu Tang Clan, Menulog (the Aussie version of delivery-service, JustEats) decided to bring it home - repositioning themselves away from the global stage back towards their local roots. VIEW THE SPOT  Arguments, quarrels, contretemps, stoushes and beg-to-differs. These are the adversarial realities facing football fans as their respective teams joust for a place in the Final Eight, in this weekendâs final round of AFL regular season matches. Not every fan, of course, is going to love the outcome. But where there are Four'N Twenty pies, at least everyone's a winner.VIEW THE AD GWM: Plug In Hybrid Pants The custom-engineered pants were powered using GWMâs Vehicle to Load (V2L) feature, which enables appliances, and in this case, apparel to draw electricity from the carâs hybrid battery system. For the first time, a carâs energy inspired a design that supports the performance of a human body in motion.VIEW THE CONCEPT  First prize in the MS Cash for a Cause Lottery is $100k. That amount of money goes a long way, so we figured the celebration would go for a long time. In these radio spots weâve had fun with the things a winner might say when told theyâve won the big one. PLAY THE 3 SPOTS During winter in Western Australia, demand for food welfare goes up - which means Foodbank needs more donations. We wanted to put listeners in the shoes of someone who is experiencing food insecurity â someone so hungry, all they can think about is food. To demonstrate this, we used the sound of rain hitting the pavement, which if you're hungry, will almost certainly sound like bacon frying in a pan. PLAY THE SPOT Along with the gender pay gap, they are under-represented in high-growth industries like defence, tech and STEM-related fields. VIEW 2 OUTDOORS  For those of us lucky to have the option, it simply becomes a matter of choice over necessity when it comes to drinking gluten-free Two Bays Pale Ale. Itâs a bit like choosing a Pinot Noir over a Shiraz. While it might not quite amount to sophistication, per se, it is very much liberation. So, this wishful thinking on the part of cheap and nasty alcopops that people should turn their backs on beer? Well, let's just say that your gut instincts beg to differ.VIEW OUTDOOR  With cybercrime on the rise and Aussies losing thousands of dollars every minute to scammers, Telstraâs latest campaign, developed by Bear Meets Eagle On Fire with 61, focuses on how it helps protect Australians from nefarious cyber activity â by blocking millions of threats every day. The films star legendary actor Steve Buscemi as an evil intergalactic Emperor- intent on taking over Australia through elaborate hi-tech scams. VIEW THE 3 SPOTS  Infinity Squared and the in-house brand team at Ubank bring to life the invisible stresses of modern money management by reimagining the overwhelming money moments that are all-too-familiar for young Aussie banking customers.VIEW THE SPOT Bond University: Ambition Loves Company A new brand platform for Bond University - a small Gold Coast Uni that punches way above its weight.VIEW OUTDOOR Business leaders admire experience, expertise, and humanity - all qualities QBE Insurance shares. So to reach them with a message that would truly resonate, we showed up where they spend a lot of their time: business podcasts. We created bespoke audio spots that mimicked the tone and format of the business podcasts they listen to, with a host introducing their next guest and highlighting the traits that define great leadership in a warm, authentic way. The twist? The guest wasn't a business owner, founder, or CEO. It was QBE - your business insurance partner. PLAY THE 3 RADIO SPOTS  The entire Perth Wildlife Hospital campaign was built around the tension in one deceptively simple word: preserve. On the surface, it speaks to the hospitalâs mission â protecting and sustaining the lives of injured and orphaned native animals. But it also holds a colder truth: without funding, âpreserveâ shifts from saving life to preserving death.VIEW THE AD  Launched in partnership with Clean Up Australia, the campaign spotlights the staggering number of laptops discarded every year, many of which still have life left in them. The message is simple but urgent: donât waste potential.VIEW THE SPOT  Cancer Council WA's LiveLighter program has launched a new digital campaign, Start Small, following new data showing the average adult is eating just 130 grams of legumes per week, less than a third of the 400 grams recommended for preventing chronic disease. The campaign was created by Berlin. The second wave of the Start Small campaign will be live from 10 August 2025 across catch-up tv, YouTube, radio, streaming audio, digital display, meta, reddit and TikTok.PLAY THE POWER OF THE BEAN SPOT PLAY THE IT ALL ADDS UP SPOT PLAY THE SHORT ON TIME SPOT BCF: BCFing Fun BCFing Fun is all about understanding that beauty is in the eye of the rod holder. Whatâs fun to one person may not be fun to the next. BCFing Fun reminds Aussies that whether you're bogged up to the axles or on your eighth day in the swag without a shower, the great outdoors is whatever you make it, and itâs always better when itâs fun.VIEW THE SPOT PLAY THE SPOT VIEW 2 OUTDOORS  Yorkshire Tea is taking its mission to champion 'proper' tea global. And the next stop is Australia. But thereâs just one small problem: down under, 'proper' doesnât quite mean what it does in Yorkshire. While the brand uses 'proper' to mean doing things the right way, the Yorkshire way, in Australia, the word is more likely to conjure up visions of posh toffs, tradition and garden parties with the Queen. VIEW OUTDOOR  Australians are held back by gymtimidation - the fear of not fitting in at the gym. In response, Anytime Fitness has launched its new masterbrand campaign, Find Your Fitphoria.Built on the insight that "thereâs no better feeling than finding your fit," the campaign celebrates the emotional high that comes from discovering a workout you truly enjoy. The campaign features five hero films directed by Rabbitâs Al Morrow, each bringing to life a different expression of Fitphoria. From fire-fuelled spin classes to treadmill runs under a disco ball, the films use bold, stylised visuals to capture the energy, emotion and personality that comes with finding a workout that truly fits. VIEW 2 OUTDOORS Young male drivers are overrepresented in fatal and serious car accidents in South Australia. But research shows these drivers â despite evidence to the contrary â believe they have everything under control. So while traditional road safety messaging uses fear of death and destruction to remind people of the risks, that wouldnât work here. Instead, we chose to scare them with the one thing that young men find truly frightening â looking lame.PLAY THE 2 SPOTS  When native wildlife hospitals go without funding, preservation takes on a darker meaning. âPreservedâ is a visceral, unflinching depiction of the taxidermy of a Western Ringtail Possum. Every incision, stitch, and glass eye is shown in graphic detail â a confronting reminder of what happens when care comes too late. If we donât support wildlife care, this will be all thatâs left.VIEW THE SPOT Anytime Fitness: Find Your Fitphoria Australians are held back by gymtimidation - the fear of not fitting in at the gym. In response, Anytime Fitness has launched its new masterbrand campaign, Find Your Fitphoria.Built on the insight that "thereâs no better feeling than finding your fit," the campaign celebrates the emotional high that comes from discovering a workout you truly enjoy. VIEW THE 5 SPOTS  this new campaign for Photographer Simon Westlake is a timely reminder to creatives and clients alike that the human eye still has it over AI when it comes to capturing the moment. To prove it, we 'briefed' Midjourney to re-create some of Simon's favourite recent shots⦠and missing fingers aside, there was a clear winner on the day.VIEW THE MECHANICS AD VIEW THE PRIEST AD VIEW THE TRANS AD Job sites are full of unexpected surprises. So, to make the job easier, Kennards Hire delivers surprisingly good surprises with every hire thanks to a bunch of handy extras and service perks for tradies, across Australia and NZ.PLAY THE SPOT  Some things disappear after dark. Your power shouldnât.No grid. No global public embarrassment. No problems. VIEW THE AD Volkswagen ID. Range: Batteries Included The next big brand moment for Volkswagen in Australia signals the beginning of their EV era. Building on the "Let's go for a drive" platform, this campaign leans into the joy of driving through the lens of three new electric vehicles: ID.4, ID.5 and the iconic ID. Buzz. Driving an EV unlocks a unique sense of childlike wonder and play, and the new Volkswagen ID. Range offers that in spades... with batteries included. So... when's the last time you let your inner child drive? Agency: DDB AustraliaVIEW THE SPOT  Your gut is a very influential thing. It has inklings and instincts. It can make a spur of the moment decision. It might be telling you which teamâs going to win the football. Or who might turn the tables in an election, or what to choose on the menu. And your gut is certainly on the money when it chooses to enjoy a gluten-free Two Bays Beer. So, when all those alcopops out there try to convince you that beer is a tired old drink, your gut is telling you otherwise.VIEW OUTDOOR |
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New spots from Airwallex, Australia from Agency, Special
Sleepy Moody didn't need prince charming to rescue her, she just needed Ferro-grad.
A pickle is let out of a jar in a suburban Australian bar. 
New spot convincing those who dont reside, to visit Australia