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Seen and noted
 Tourism Tasmania is inviting Australians to not just embrace winter but unlock a new version of themselves and 'become a winter person' in the fifth iteration of its 'Off Season' campaign creatively executed with BMF Australia.The campaign uses portraits of local âwinter peopleâ and new retail-focused executions showcasing ready-to-book experiences. Highlighting Tasmaniaâs distinct approach to winter, the campaign builds on the idea that the Off Season is more than just a holiday - itâs an opportunity to spend winter wide-eyed, not half asleep.VIEW 6 OUTDOORS  We are extremely proud to have produced this thought provoking campaign for Hato Hone St John alongside Chemistry. The immensely talented Patrick Fileti came through with a unique in-camera lighting approach that blew it out of the water. VIEW THE SPOT  McDonald's are proud partners of the two largest football (footy) codes in Australia. So to mark the beginning of the 2025 season, Macca's captured the iconic footballs in delicious detail just like any of the other iconic menu items.VIEW THE 2 SPOTS  Australian fashion e-commerce brand MESHKI has partnered with This is Flow and JCDecaux to launch an Out-of-Home and social integration first. The MESHKI Real-Time Race Day Looks campaign marks MESHKIâs first major Out-of-Home campaign, its first time advertising beyond digital and social platforms. Flow, who recently welcomed MESHKI as a new client with global buying responsibilities, identified a unique opportunity to evolve the role of Out-of-Home beyond branding. Targeting the growing female interest in Formula 1 and engaging racegoers during one of Melbourneâs biggest sporting weekends, the campaign leveraged JCDecaux SMARTFRAME -VIEW 4 OUTDOORS  Cranberry juice is well-known for helping to maintain Urinary Tract Health - because of cranberryâs natural antioxidant and anti-adhesion properties. While not appropriate to highlight on a billboard (for obvious reasons)... itâs a useful thing to know in certain situations, like when youâre sitting on the toilet in the womenâs bathrooms. This insight came from real consumers in real focus groups in Australia - âIâd like to know aboutVIEW 2 OUTDOORS  After reimagining its entire banking experience, Bankwest has partnered with creative studio Bear Meets Eagle On Fire to develop and launch new brand platform 'Just Enough Bank'. The integrated campaign - centred around the idea that banking should be more proportionate in people's lives - kicks off with a series of charmingly off-beat spots and a visually striking out-of-home campaign that rolls out nationally over the coming weeks.VIEW 4 OUTDOORS  This campaign aims to raise awareness of the dangers associated with rock fishing during Western Australia's 'salmon season'. The creative execution leads us to believe we are sharing an intimate moment between 1920's couple, Donald and Margaret, where she is being 'swept off her feet' by him. We hard transition to a message around being 'swept off your feet' by a large wave and the safety of fishing from a beach.PLAY THE SPOT
University
 In a world faced with uncertainty, inflation, climate change and geopolitical unrest, choosing a university, let alone a career can feel pretty overwhelming. Thankfully, RMIT gives students the tools they need to take on the world. In this film, a young prospective student travels through her own head, overcoming the confusion and voices before witnessing all of the things that RMIT can do to help prepare her for what's next. VIEW THE SPOT  Takeoff More is Jetstar's new brand platform, reminding travellers that you could be taking off for the same price as some of your more everyday purchases.VIEW THE SPOT  After reimagining its entire banking experience, Bankwest has partnered with creative studio Bear Meets Eagle On Fire to develop and launch new brand platform 'Just Enough Bank'. VIEW THE SPOT  *NOTE: Illusion is optimised for large format and based on specific viewing distance. To get closest an experience closest to that of the consumer, please view artwork full screen on a monitor or laptop.* 20% of Australians have an eye condition and don't even know it. Despite 90% of those conditions being treatable with early detection, Australians arenât being proactive enough, only getting an eye test when they see the symptoms. Which is often too late.VIEW OUTDOOR  For 1 in 4 West Aussies, an unexpected expense could be the difference between putting food on the table or not. This campaign turned skipped meals into a currency to illustrate what the real costs are for simple unexpected everyday events. A flat tyre, a child needing glasses, a visit to the vet, a missed catch in the garden or a fall. These common events put many Western Australians just one mishap away from hungry. Of course, if youâre not, please donate.VIEW THE 2 ADS |
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EveryPlate: Get Stuck In.
'Dream Deeper' and 'Wander with the Wild' with Australia's South West region.