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DIRECT MARKETING
Electrolux : From Electrolux For Dad The home appliance category is still not considered a gift option for men. To demonstrate that our products are an excellent choice, we created a catalog of our products with two main objectives: first, to present our portfolio to dads in clear and accessible language, and second, to offer a white noise playlist with the sounds of our appliances, to help soothe and lull their babies to sleep.VIEW THE AD Eskort: Viennas Ridiculous? Of course. It's Eskort Summer is all about wrestling giant viennas in the pool (wait, what?) and Paul Ramaema teamed up with Metropolitan Republic and Themba Robin to bring some silliness to the season.Because why snack quietly when you can make it ridiculous? Yeah, we thought so.VIEW THE AD Skoda: Roads For All Å koda, in partnership with the French Cycling Federation, is launching "Roads for all", the first car playmat featuring bike lanes to teach children about sharing the road. VIEW THE AD Fanta: Inflated Memberships As GenZ Job seekers increase, many struggle due to a lack of experience. Todayâs entry-level positions often demand at least two years of experience, with 35% of Linkedln job postings requiring three or more years. How can we turn unremarkable CV's into fantastic CVâs? VIEW THE AD Midol: Reach For Comfort Miboobs Hurt. Micramps Suck. Mibloat strikes again. From backaches and bloating to sore boobs, the new campaign for Midol inspires people with periods to own how they really feel. How? By harnessing their iconic Idol logo and distinctive colorful package (trade dress) to feature a new, more honest take on the menstrual experience.VIEW THE AD IKEA: Baller Card 80 times more exclusive than the AMEX Black Card. 591 times rarer than an original Picasso. Owned by only 0.00004% of the population. Introducing the exclusively exclusive BallerCard by IKEA Family. Available by invitation only, it unlocks an unrivalled culinary experience, a year's worth of IKEA's iconic Swedish meatballs. 250 cards were sent out to IKEA's top members, arriving in meatball-scented packaging. Want in on the next tasty #IKEABaller reward? Join IKEA Family for free.VIEW THE AD AAMI Fansurance: Clanger Credit In the countdown to this year's Toyota AFL Grand Final, AAMI have launched Fansurance - a fully integrated campaign helping football fans who have experienced a football related clanger. As part of the campaign, we created a direct payment loop - with entry via QR codes on stadium big screens, and digital credit sent straight to fan's smartphones. Fans applied for Fansurance direct from their seats by simply scanning the QR code, submitting their clanger and then receiving 'Clanger Credit' - a digital credit card compensating them for their mishaps - so they could repurchase that dropped pie, get that sauced guernsey dry cleaned, or jump in a cab to the correct stadium. Created by Ogilvy Melbourne.VIEW THE AD Corona Tropical: 5.038 Influencers Corona Tropical arrived in Ecuador, a hard seltzer backed by the Corona brand. We had a problem: in Ecuador, nobody knows what a Corona Tropical is and everyone thought it was a beer. We had to create an action to give visibility to this new product, but also to make it easy for the consumer to try it and at the same time educate them, all this with a low budget. For this reason, we turned all those who want to try it into influencers, for each Instagram story they post, we gave them a can of Corona Tropical.Agency: Bombai, Ecuador VIEW THE AD Burger King: Whopper Chase During International Hamburger Day some people were still ordering something other than burgers, so we decided to surprise them with a free Whopper to celebrate Int Hamburger Day even if they didn't know about this special day by following their other food orders straight up to their homes.Agency: Mullenlowe Guatemala Publicdad Comercial VIEW THE AD Foodbank WA: The Day That Hunger Ended The Day That Hunger Ended is a fable from the year 2030, where benefactors are invited to become the hero characters who end hunger forever. With the aim of ending hunger by 2030, Foodbank WA created, via The Brand Agency, a bold new fundraising strategy - a benefactor programme inviting philanthropists to join a select group of high-worth contributors known as the 'Foodbank Guardians of Western Australia'. To launch the programme, we created The Day That Hunger Ended - A Fable from The Future. The fable features the philanthropists themselves as the Guardians â unnamed figures who work with children to end hunger. VIEW THE AD McDonalds: April Fool Proof Aussies have grown weary of the endless brand gags on April fools. So, this year, instead of fooling them, we thought we would try our hand at making them April Fool-Proof. In a very tongue-in-cheek manner, we used the brain boosting, rich in Omega 3 Fillet-O-Fish to help Aussies keep their wits about them and avoid being fooled. On the day we had a team monitor social platforms and when another brand posted a gag, we would politely interject and offer anyone that was tricked a free Fillet-O-Fish to stay April Fool Proof for the rest of the day.Agency: DDB, Sydney VIEW THE AD Cruces x Rosas: Stain Soap Ogilvy México, together with Cruces X Rosas, a civil association and digital community that provides content and tools for women victims of gender-based violence, present a campaign with a powerful message that seeks to make the entire society visible and raise awareness throughout society about the importance of getting involved before violence suffered by women in Mexico.VIEW THE AD Managed Isolation: Managed Isolation Vodka Dentsu New Zealand has created Managed Isolation: 22 doses of the finest vodka crafted in accordance with Ministry of Health moderate drinking recommendations to help clients, friends, and anyone who needs a drink while stuck at home, self-isolate responsibly. Accompanying each bottle is a Managed Isolation Guide complete with 10 days of specially selected activities and cocktail recipes to ensure maximum sanity and minimal boredom. These include instruction on how to make imaginary friends and create spiritual connections with the dead, as well as help to communicate with the outside world via digital billboards. VIEW THE AD Body Positive / Positive Women: The Baby Who Changed The World In 2019, we set out to change the world by launching Sperm Positive: The World's First HIV-positive Sperm Bank. But the world, and even the industry we were trying to help didn't believe us. Now we have Amy, the first baby born to an HIV-positive sperm bank, plus 5 other babies. So we had to share our living proof by writing a white paper. But white papers are hard to read, share, translate, and understand. Using the true birth stories from the world's first HIV-positive sperm bank, our undeniable living proof, we reinvented the white paper.Agency: DDB Aotearoa New Zealand VIEW THE AD Agreen: Hang on! Christmas Offers Let's start navel orange season!! Navel oranges are the most popular of the fresh oranges that are easy to peel and have a sweet, pleasant flavor. AGREEN provides premium Citrus in the world by applying all the packing' standardization that helps in increasing the shelf life of the exported fruits up to 6 months.Agency: Big Teddy VIEW THE AD UCOOK: Xhosa-fying Halloween UCOOK, a South African meal-kit delivery company, was seen as "boujee" among potential isiXhosa (the 2nd most widely spoken first language in the country) speaking black consumers, even middle-class ones. This made them reluctant to make use of what is frankly a convenient service. To break down that perception, we had to make it feel relatable and accessible. Agency: Machine_ VIEW THE AD Eat Right: The Diet fits you! Diet is not a punishment anymore! Set what you like from the food and enjoy a customized made diet upon your preferences, lifestyle, and your medical history. with our Online Diet Camp! Agency: Big Teddy VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD Agreen: Best Orange Around the World At AGREEN... We proudly produce oranges in our own orchards using the newest technology and agricultural practices, ensuring consistent quality and excellence. Exported from Egypt to the whole worldAgency: Big Teddy VIEW THE AD Azgard9: CO2AT This may look like something from a sci-fi movie, but it is not. It is very real. Denim manufacturer Azgard9 has developed a sustainable garment that produces Oxygen, in what is seen by the brand as the "garment of the future". Leading denim manufacturer, Azgard9, creative agency Stream and Tough Guy, and branding & design agency This is Pacifica, converged to create the concept behind a pioneer sustainable project. The garment called "CO2AT", was produced as part of Azgard9âs recent repositioning "Future Before Fashion", focused on the development of products and solutions with low impact on the environment. Developed in partnership with Post Carbon Lab, in London, the CO2AT is a living being. Its hoodie is treated with microbial pigmentation, so actually behaving like a plant by using photosynthetic microorganisms - a process by which plants take in carbon dioxide and turn it into glucose and oxygen. Therefore, during its life cycle, it releases oxygen, improving the immediate environment of the wearer, due to its living cells coating. During its life cycle, the poncho neutralizes the impact of its production, improves the immediate environment of the wearer and produces approximately the same amount of O2 as an oak tree. A leading Pakistani denim producer, Azgard9 has put in place a highly innovative and challenging fashion project that aspires to realize what the future of fashion might actually look like; with a piece of clothing that is capable of having the same impact on the environment as a plant.VIEW THE CONCEPT Publimetro:Tirana Masks Special Covid Masks for religeous festival participants in Northern Chile created by agancy Inbrax, SantiagoVIEW THE DIRECT MARKETING VIEW THE AD Genea X Chep : Where Babies Come from Genea rewrote the age-old story of where babies come from. The brand positioning flows through every part of Genea's brand but culminates with an intentionally provocative film and heart-warming children's book, both playfully created to acknowledge everyone's fertility journey.VIEW THE AD Restaurant Brands: Double Down Bib With bacon, sticky maple mayo and a waffle all sandwiched between two chicken fillets, KFCâs new Waffle Double Down was always going to be messy. Deliciously messy. But KFC had fans' backs by covering their fronts with bespoke adult-sized Waffle Double Down bibs complete with little catchy trays to save those tasty crumbs for later. The waffle weave bibs were given away on social media with hundreds of followers vying to get their grubby mitts on one within minutes of launch.VIEW THE AD SanSom: Portfunlio SangSom Thai rum brand Supports Thai Artists During COVID-19 Pandemic with "The Portfunlio" Drinking Card Game.Due to the COVID-19 outbreak situation worldwide causing lock down to almost every industry. Many Thai artists suï¬er from canceled exhibitions, closed weekend markets and loss of commission.VIEW THE AD 30-Second Soap The World Health Organization has stated that washing your hands is one of the best ways to prevent the spread of infectious diseases. As part of their guidelines to effectively combat Coronavirus infections, the WHO recommends that people wash their hands with soap and water for 20-30 seconds. However, research carried out by health authorities has found that people fail to wash their hands effectively 97% of the time - unknowingly leaving them at risk of infection. Agency: and us VIEW THE AD Heinz: #MakingArtWithHeinz Heinz Brazil found a way to help its followers during quarantine days by entertaining and encouraging them to stay home. Created by ad agency Africa, #MakingArtWithHeinz is another Kraft Heinz initiative aimed at giving some fun to consumers during this time of social distancing. Through Instagram, Heinz took a ride on a behavior people already have on the platform - to fill out blank silhouettes and share them - and posted its own burger template: a hamburger silhouette in which people could create and draw their own dream burger. VIEW THE AD RUNT: The First Bumper Sticker in Space Rob Rutherford and Darren Borrino are New York-based creatives who have just relaunched their offering (runtnyc.com) To celebrate the launch, they came up with an idea to piggyback on another big launch by a fellow South African: the SpaceX and NASA manned mission to the ISS. In their own words from their LinkedIn post: "We pitched a dumb but extremely ambitious idea to Elon Musk on Twitter. He's being pretty coy so far but fingers crossed tomorrow's big launch is our big launch too. We'll keep you posted."Agency: RUNT VIEW THE FIRST AD VIEW THE SECOND AD VIEW THE THIRD AD VIEW THE FOURTH AD GWP Brand Engineering:Flagging the Importance of Social Distance GWP Brand Engineering created this GIF to send to its clients and then made an unbranded version available for free to all clients for sharing with employees and customers to help flatten the curve.VIEW THE AD Smirnoff : Pure Potential The world is full of musicians with potential, but the difference between making it, or not, can be as simple as being seen by the right people. So, when Smirnoff decided to sponsor the 2019 VNZMA Breakthrough Artist of the Year Award, they didn't just create a fancy cocktail. Instead, they used their sponsorship to create a campaign that lived and breathed their 'Pure Potential' brand promise, creating a brand new way for up and coming artists to get on the radar of the NZ music industry - The Smirnoff Pure Potential Stage. Agency: YoungShand VIEW THE AD Halo Top: the (un)wanted envelopewanted envelope.jpg&width=200 "https://www.bestadsontv.com/includes/image.php?image=https://www.bestadsontv.com/files/print/2019/Dec/tn_111657_1576684356_HaloTop_The (un)wanted envelope.jpg&width=200") To launch an 'ice cream for adults' brand in the Netherlands, we hacked the most adult time of the year: tax season, symbolized by the Dutch Tax Authority's 'Blue Envelopes'. Iris created lookalike letters that, instead of warning grown-ups, rewarded them for surviving this period with free ice cream.VIEW THE CONCEPT Climate Strike: #Facethetruth In 2019, people all over the world took to the streets to demand climate justice. However, Climate Change denial was also on the rise, represented by the most powerful leader in the world: Donald Trump.So Iris, created scannable signs that connected protesters on the streets directly to the US President. VIEW THE AD The Monkeys: Jumped The Shark After a year of collecting vitriolic comments from anonymous industry peers about our work, agency and character, we engaged designers, artists and typographers that we love to turn the words of hate into works of art; worthy of a pretentious, self-indulgent, art book. VIEW THE SHARK AD VIEW THE CREAM AD VIEW THE LUCAS AD VIEW THE CRAFT AD VIEW THE JUSTIN AD Adris: Openness Openness is the key element of Adris corporate culture. In order to communicate this through the comapnyâs annual report, Bruketa&Zinic&Grey devised and designed an open book â literally. The covers contain a special metal spring and a protective strip that, when torn away, makes the book literally open itself in the hands of the reader. The book also contains a series of illustrations by Tomislav Sestak, which portray a story of openness, acceptance and self-building, with the metaphor of the head as an open home where things, ideas and thoughts can be found.VIEW THE AD New Zealand Public Service Association: Stationery for Women On average, women in New Zealand are paid 10% less, than men doing the same job. To bring this discrimination to light, we disrupted the workplace with 'Office Stationery for women', designed to make women work longer hours, to earn the same as men. Featuring a 13 hour clock, with an extra hour of work, just for women - the stationery offered an absurd solution, to the serious problem of the gender pay gap. Agency: Ogilvy & Mather, New ZealandVIEW THE AD Donate Life Pennsylvania: "I would let my heart be yours" 180,000 new registered organ and tissue donors from 2015 to 2018: That was the ambitious goal set by Donate Life Pennsylvania, an organization that builds awareness about the importance of donation and encourages people to register. Reaching this goal increases the chances that the more than 8,000 Pennsylvanians waiting for a life-saving transplant may receive a second chance at life. Working with Harrisburg marketing agency Pavone, Donate Life PA has surpassed the milestone, logging more than 198,200 registrations. To get there, they embarked on the organization's most thought-provoking marketing campaign to date, leaving no stone unturned and targeting would-be donors with outdoor, print, social media and digital video.VIEW THE HEART AD VIEW THE KIDNEY AD VIEW THE LIVER AD Proctor & Gamble: The Accessibility ProjectSelf Promotion: The Page Gap Like equal pay. Due to the gender pay gap, women work for 7 weeks of the year unpaid relative to their male colleagues. On this International Woman's Day, Rothco are asking women to speak up about the pay gap and talk to your boss.VIEW THE AD Globe Philippines: Piracy vs Piracy PROBLEM:The illegal downloading of films is a crime that is hurting the Philippine film industry. 99% of Filipinos who have Wifi access in their homes have committed the crime of piracy by downloading, sharing, or streaming files obtained through illegal means. IDEA: Globe Telecom, the leading purveyor of digital entertainment in the country, wanted to help stop it. Agency: Publicis JimenezBasic VIEW THE AD Mainland Cheese: The Mainland 2000-piece Voucher Aging the perfect cheese takes patience. So Mainland via Colenso BBDO, has created a very, very time-consuming promotion; the Mainland 2,000-Piece Voucher. The voucher takes the form of a huge, intimidatingly difficult puzzle, that punters have to complete before they can redeem it for their well-earned prize.VIEW THE AD Good Morning: The Trojan Beer Good Morning, Oslo has created "The Trojan Beer," a friendly Christmas gift sent out to Good Morning, Oslo's competitors. That after a few hours in the fridge, turned into a job ad with the temperature activated ink on the beer label.VIEW THE AD Social Bee : The Refugee Resume With "The Refugee Resume" the escape route itself becomes a part of the overall design. Social-Bee is an organization that helps refugees to get a job by using personalized resumes which are sent to companies in job applications. Agency: Jung von Matt/Neckar, Stuttgart.VIEW THE AD |
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