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Direct Marketing
AAMI: AAMI Fansurance: Clanger Credit
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In the countdown to this year's Toyota AFL Grand Final, AAMI have launched Fansurance - a fully integrated campaign helping football fans who have experienced a football related clanger. As part of the campaign, we created a direct payment loop - with entry via QR codes on stadium big screens, and digital credit sent straight to fan's smartphones. Fans applied for Fansurance direct from their seats by simply scanning the QR code, submitting their clanger and then receiving 'Clanger Credit' - a digital credit card compensating them for their mishaps - so they could repurchase that dropped pie, get that sauced guernsey dry cleaned, or jump in a cab to the correct stadium. Created by Ogilvy Melbourne.
Client: AAMI (Suncorp) Related |
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