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Seen and noted
 Winning the lottery is an unparalleled thrill, but what if you could amplify that joy multiple times over? Enter the New York Lotteryâs Bonus-X Scratch-Off Games, where players have the chance to multiply their winnings by up to 50 times in January and an astounding 100 times in February. VIEW THE SPOT  The Athletes Code is a ground breaking initiative by Powerade created with Ogilvy, Let it Rip picture, and TELEVISOR. Powerade gave a whole new dimension to its bonds with athletes, embracing the profound truth that mental health is paramount. Itâs a new chapter on sponsorship in the sports world. The initiative supports athletes' mental well-being by allowing them to pause sponsorship commitments without losing support. VIEW THE SPOT Squarespace: Barry and Mosley - Super Bowl LIX Ahead of Squarespace's Big Game ad, the website-building brand has released a short film that reveals the protagonist of the upcoming spot: Barry Keoghan. The star of 'Saltburn' and 'The Batman' returns to a familiar location, the Irish Atlantic coast - not dissimilar to the environs of 'The Banshees of Inisherin', in which his performance earned him a BAFTA Award and Oscar nomination. The actor is joined by a donkey, Don Mosley, who is hoping to break into Hollywood. And for that, the donkey needs a website. The short 90-second film shows the pair on set, with Barry using Squarespace to create his co-star's website. The hope is that starring in a Super Bowl ad will mean more roles for Mosley, and propel the animal to a level of fame never reached by a donkey before. The funny spot pokes fun at the donkey's limited acting range, as well as the difficulties of breaking America as an Irish actor. VIEW THE SPOT  Four daring 70+ cougars out for a joy ride in a 1963 Lincoln Continental convertible show that this older generation can inspire people of all ages in this yearâs Super Bowl teaser spot for WeatherTech from longtime agency partner Pinnacle Advertising. The music-video-inspired ad is set to the 1969 Steppenwolf rock ballad âBorn to Be Wild,â as it follows four audacious women of a certain age living it up around town in their classic convertible. The spot was directed by Grammy-winning film and music video director Joseph Kahn, known for his music videos with artists such as Taylor Swift, Britney Spears, Eminem, Snoop Dogg, Beyonce, Post Malone, Janet Jackson, Mariah Carey and many more.VIEW THE SPOT  In Instacartâs game day spot, beloved grocery brand mascots - including icons from past Super Bowl commercials - unite to show how Instacart takes care of your groceries so you can savor precious family time. The :30 spot will air during the second quarter of the Big Game on Sunday, February 9, 2025. VIEW THE SPOT  Dollar Shave Club has partnered with the newly launched creative studio ST. JULES, founded by longtime creative collaborators Matt Knapp and John Downing, to debut its first major campaign under a bold new creative platform: âThe Clubâ. Directed by Sam Hibbard and produced by Somesuch, the campaign brings to life the world of Dollar Shave Club as if it were a physical club. Itâs a place where guys can be guys, and angry ex-mustaches can burst in and cause a scene.VIEW THE SPOT Michelob Ultra: The Ultra Hustle - Super Bowl LIX In "The ULTRA Hustle", Michelob ULTRA is bringing together superior names in sports and entertainment, including Academy Award nominee Willem Dafoe and Emmy Award winner Catherine O'Hara, with cameos alongside NFL legend Randy Moss, Olympic gold medalist Ryan Crouser and WNBA Champion Sabrina Ionescu in a fun-filled spot that celebrates the joy and spirit of friendly competition. The 60-second spot follows the iconic pairing of Dafoe and O'Hara â as an unassuming duo who take to the pickleball court and dink, shake-n-bake, and hustle their way to beating the competition and collecting Michelob ULTRA. VIEW THE SPOT Hellmann's: When Sally Met Hellmann’s - Super Bowl LIX Hellmann's Big Game commercial 'When Sally Met Hellmann's,' released today, brings together Billy Crystal and Meg Ryan â 35 years after the '80s hit rom-com When Harry Met Sally - evoking timeless flavour and nostalgia with the iconic line: 'I'll have what she's having.' Reprising their beloved roles of Harry and Sally, the duo hilariously recreates the film's unforgettable deli scene in Katz's Delicatessen, with a deliciously creamy twist, thanks to Hellmann's mayonnaise. VIEW THE SPOT  Tombras launches its latest campaign for Sweethearts Candies. The OG Valentineâs Day candy is once again leaning into current dating trends with âCommitment Heartsâ â conversation hearts that mean what they say, using scannable AI technology. Instantly get married, move in, or get real headstones to take your love to the grave. New research reveals 83% of younger Americans have moved past the blurry âsituationshipsâ the beloved brand commemorated with last yearâs limited-edition run of 'Situationship Boxes.' Hence this yearâs encore V-Day surprise. Now, consumers can scan actual Sweethearts candies via sweetheartscandies.com to access moving trucks, marriage licenses and even matching heart-shaped headstones â for lovers who want something really concrete. Messages like 'MOVE IN?', 'MARRY ME' and '4EVER EVER?' take users to websites where they can book a move through Piece of Cake Moving & Storage, get married online through Courtly or buy heart-shaped headstones if they truly mean ââtil death do us part.â All consumers have to do is purchase a box or bag of Sweethearts and scan the hearts with a mobile device at sweetheartscandies.com.VIEW THE SPOT e.l.f. Cosmetics: Cloud Skin Safety Video e.l.f. Cosmetics, a brand from e.l.f. Beauty, is soaring skyward with GRAMMY Award-winning singer, songwriter, multi-instrumentalist and long-time e.l.f. superfan Meghan Trainor in a new high-flying multimedia campaign for Cloud Skin, a limited-edition complexion bundle. This marks the third creative collaboration between e.l.f. and Megan, a true reflection of their shared spirit and values across humour, music and making beauty accessible to all. Together, they reimagine the traditional 'in-flight safety video' to guide viewers on how to achieve a dreamy, soft-focus Cloud Skin glow - a look seen and adored throughout Meganâs latest tour. The campaign goes beyond your average pre-flight safety video, pushing boundaries in a more profound way. e.l.f. is once again placing women at the helm, with Trainor cast as the first captain of e.l.f. Air. This powerful visual challenges aviation norms, as men constitute over 90% of pilots globally. The campaign reflects how e.l.f. does it all - delivering light hearted and humorous entertainment, while staying deeply attuned to the needs and desires of its community.VIEW THE SPOT  Dollar Shave Club asks you for the password to enter its doors in new spot directed via Zack Seckler.VIEW THE SPOT  While drug overdose deaths in the U.S. have slowed from their all-time peak in 2022, the overdose crisis is far from over. Thatâs why the Ad Council is proud to announce the launch of new life-saving PSAs as part of their ongoing naloxone education campaign. These powerful ads encourage young adults to carry naloxone so they are prepared to save lives in the event of an opioid overdose. Developed as part of the Ad Councilâs partnership with the Office of National Drug Control Policy (ONDCP) and created pro bono by StrawberryFrog, the new creative work underscores the vital role young people can play in reversing opioid overdoses by carrying naloxone. VIEW THE SPOT  Universally, dating is hard with 91% of men and 94% of women agreeing it's tougher than ever according to research from Tinder. Flavor powerhouse Knorr and Tinder, the number one most downloaded dating app, wanted to understand what traits or hobbies could make dating easier and conducted a survey that found cooking is the ultimate green flag for 93% of gen Z. So in honour of Valentine's Day, together, they're inviting singles to #UnlockYourGreenFlag by adding cooking, the ultimate green flag, to their list of interests on their Tinder profile to help find more connections.VIEW THE SPOT  The Coca-Cola Company (TCCC) has launched a new branded entertainment titled 'Westsideâs Finest,' which celebrates the ever-present role of TCCC brands across generations. Illustrating the meaningful, comforting role TCCC brands play in peopleâs daily lives across generations, the new creative is a reminder that no matter how much things change over time, itâs comforting to know some things always stay the same. To tell the second annual story of its family of products, The Coca-Cola Company partnered with Kenya Barris, one of cultureâs top authorities on illustrating families across generations. He is best-known as the creator of the shows Black-ish, Grown-ish, and blackAF. Featuring Lauren London, Lionel Boyce, Omari Hardwick and Nelson Franklin (as well as Kenya Barris acting alongside his actual family, wife Rainbow and children Kass and Bronx), the new creative depicts the 50-year journey of a family celebrating the sense of community and connection fostered by TCCCâs portfolio of products through the lens of a family-owned convenience store. Leveraging historical and pop culture moments across five decades, the film illustrates the seamless presence of TCCC brands throughout the passage of time, delivering comfort and familiarity no matter what changes life may throw our way. VIEW THE SPOT  In an age defined by insecurities about money, finances, and future planning, consumers desire a bank that can be a problem-solving partner, eager to ease anxiety whenever and wherever it arises. Luckily, KeyBank is that partner - theyâre there whenever and wherever you need them... and with this latest campaign, we really mean wherever. KeyBank and Fallon will launch the next iteration of KeyBankâs 'Meet You in the Moment' campaign. The basis of the campaign is simple - for every financial need, KeyBank will meet you in the moment, whether itâs about meeting you during your little everyday moments like at the mechanic or dry cleaners, or in the big moments, like buying a vacation home or planning for a child's education. In this campaign, weâre debuting several new spots that highlight KeyBankâs relationship with clients, promising to be readily available to listen, anticipate, and serve every need, all while mixing in the perfect blend of humour. VIEW THE THREE SPOTS Glenmorangie: Once Upon a Time in Scotland Glenmorangie Highland single malt Scotch whisky has today revealed a new global campaign starring cinematic icon, Harrison Ford. Legendary for his countless iconic movie roles, the Hollywood actor brings his trademark wry humour to the fore in a series of episodic films directed by actor and film-maker Joel Edgerton. Once Upon a Time in Scotland takes us behind-the-scenes as Harrison Ford journeys to Glenmorangieâs Highland home, to discover the skill and craftmanship that goes into making each bottle of its complex and elegant whisky. It sees the actor enjoy the authentic Scottish experience - from getting to grips with the nuances of Scottish pronunciation and kilt etiquette, to bonding with locals over a dram of single malt - all shot in an unconventional, deliberately âoff-scriptâ style. Filmed in the picturesque north-east Highlands of Scotland, the campaign captures the natural beauty of the local area: from the historic distillery in Tain where Glenmorangie has been created for over 180 years, to the storied 19th century Ardross Castle, and the dramatic landscapes surrounding Loch Glass. Appearing alongside Ford are the real Glenmorangie distillery team - who embraced their first experience of acting under the guidance of a global cinematic legend - while the brandâs flagship whiskies, Glenmorangie Original 12 Years Old and Glenmorangie Infinita 18 Years Oldalso take on a starring role.VIEW THE SPOT  Kansas City Chiefs' superstar quarterback Patrick Mahomes stars in Doritos big game 2025 ad, alongside teammates Creed Humphrey, Chris Jones, Xavier Worthy and beloved mascot K.C. Wolf.VIEW THE SPOT  Perdue® is taking this yearâs Big Game viewing experience in an unexpected (and unpredictable) direction by combining the irresistible flavour of Perdue Air Fryer⢠Ready Crispy Wings with five-time Emmy Award-winner and two-time Grammy nominee, Wayne Brady. Inspired by key game moments, commercials, commentary and requests from viewers and, of course, the mouthwatering goodness of Perdue Air Fryer Ready Crispy Wings, Wayne will âwing itâ to create songs, jokes, sketches andâ¦who knows what else! âWinging Itâ performances will happen live on Wayne's Instagram account throughout the game, offering viewers a side of entertainment as satisfying as their favourite wings.VIEW THE THREE SPOTS  âA man can only go as far as his foot takes him.â Eli and Peyton Manning will clash in a field goal showdown, the third Kick Of Destiny, live Super Bowl Sunday. Make your free pick now to compete for a share of ten million dollars in bonus bets.VIEW THE SPOT  Step aside Helvetica â Cheetos is disrupting the world of typography, on National Handwriting Day, with a new font inspired by the brandâs iconic, bright orange fingertips. Introducing The Other Hand Font: the worldâs first font created entirely by a designerâs Other Hand (because they couldnât resist reserving their dominant hand to snack a bag of Cheetos). The Other Hand Font marks the latest chapter in Cheetosâ 'Other Hand' campaign, which spotlights the antics that happen when Cheetos lovers proudly opt to live life with their dominant hand always covered in Cheetle. After various stunts last year, Cheetos is mischievously kicking off the year by giving fans everywhere the chance to use The Other Hand Font IRL. Anyone can download the font at Cheetos.com and is challenged to try it in unexpected places â from work, to study, to personal projects. Those with the wildest and most mischievous uses posted on social media tagging @Cheetos will have the chance to get their hands on a limited-edition The Other Hand Font inspired bag of Cheetos. Plus, Cheetos is releasing a browser plug-in that allows fans to replace the font on any website with The Other Hand Font. VIEW THE SPOT  Budweiser's Big Game ad for Super Bowl LIX, 'First Delivery' is the latest addition to the brewer's Clydesdale horses saga - and it might feature its cutest star yet. The film for 2025, created by FCB New York and directed by Smuggler's Henry-Alex Rubin, tells the story of an adorable determined foal who helps deliver a beer keg that has fallen off of an iconic Clydesdale hitch. The tale celebrates the determination of the American spirit and reiterates the brand's commitment to 'always delivering' at the Super Bowl each year - adding to an over 90-year history with the horses. Accompanied by the hopeful lyrics of The Bellamy Brothers' 'Let Your Love Flow', the foal treks down backcountry lanes, across pastures, even along a river and finally onto Main Street, all the while nudging the missing barrel onward. As a patron inside a bar begins a joke with, 'So a horse walks into a bar...', the foal interrupts by rolling the keg inside. The tagline 'Delivering Since 1876' appears on the screen and an end card reads 'This Bud's For You', as a neon Budweiser sign creates the illusion of Budweiser's iconic crown emblem above the hero foal's head.VIEW THE SPOT  Fetch, America's Rewards App, will host the ultimate game-changing moment during Football's Favorite Sunday: a $1.2 million sweepstakes that will kick off following the brand's inaugural Big Game advertisement, titled "The Big Reward." After the fourth quarter two-minute warning, Fetch will give away $10,000 to 120 winners â one for every second of the remaining 2 minutes of regulation game time â revealed in a first-of-its-kind livestream in the Fetch app. This will be the biggest livestream giveaway associated with an official Big Game advertisement ever.VIEW THE CONCEPT  MSC Cruises, the world's third-largest cruise line, has announced that Drew Barrymore and Orlando Bloom will be starring in the brand's first-ever Big Game commercial. The 60-second ad will highlight MSC Cruises' signature blend of European style and American comfort while showcasing its upcoming flagship, MSC World America. Drew and Orlando are joining forces with MSC Cruises to launch the family-owned company's first national advertising campaign as part of its ongoing North American expansion. Viewers will see the two acclaimed actors taking a vacation aboard MSC World America. In the first teaser, Drew and Orlando have commandeered the piano in the MSC Yacht Club's Top Sail Lounge, which is an exclusive area available to guests traveling in MSC Cruises' luxury ship-within-a-ship offering. Orlando offers his critique as Drew belts out her best rendition of 'Holiday,' which is also the new campaign's musical signature.VIEW THE THREE TEASERS  Timothy Simons stars in Coors Light's Super Bowl LIX teaser. The spot, "Case of the Mondays", features the Hollywood actor struggling with his line, before appearing to find himself having been replaced. VIEW THE SPOT  Stella Artois - the premier European-style lager â teases its Super Bowl LIX 2025 commercial with a new trailer titled, 'The Big News,' where Stella Artoisâ global ambassador, David Beckham, learns that conversations over an ice-cold Stella Artois can create meaningful connection, even when least expected. This humorous, light-hearted ad spot is the catalyst for the brandâs year-long campaign 'For Moments Worth More', highlighting the genuine way people connect over Stella Artois.VIEW THE SPOT  Earlier in January, German tech and engineering firm Bosch revealed that it would be making its first Big Game ad appearance, with the help of creative agency Droga5. The brand promised a US advertising first, bringing together its home appliances and power tools in a spot starring legendary actor Antonio Banderas and a tribute to wrestling '80s wrestling icon, 'Macho Man' Randy Savage. Dropping today, a teaser features Antonio and 'Macho Man' discussing their upcoming role in Boschâs Super Bowl spot. The muscle-bound grappler - in spite of his superhuman strength - is seen struggling with a pickle jar, only for Antonio to save the day by prying open the lid.VIEW THE SPOT  On February 9th, a meet-cute between an iconic condiment and an iconic sandwich will take place within a renowned New York institution â Katz's Deli. Today Hellmann's Mayonnaise drops its :20 teaser for their Big Game commercial, paying homage to a timeless deli scene featured in a famous 1980s rom-com and clues in viewers to a sandwich that's about to become the most-craved item during football's biggest weekend. In the teaser, viewers are transported to the original, legendary Katz's Deli in New York City and hear a waitress reading back a detailed sandwich order so meticulous that it includes instructions down to the order of ingredients and thickness of the sliced tomatoes! After the order is read aloud, we hear someone add an additional request: "Hellmann's, on the side."VIEW THE SPOT  This Super Bowl, the hustle is on. Willem Dafoe, Catherine OâHara, Sabrina Ionescu, Randy Moss, and Ryan Crouser #PlayForULTRA.VIEW THE SPOT  Food delivery company Uber Eats is returning to the Super Bowl for the 5th year in a row - and this time, it's going to be Brat. Teaming up once again with independent creative agency Special US, the star-studded campaign has kicked off with some teaser films before the big day. One film shows Charli xcx, the British singer-songwriter whose album 'Brat' took the world by storm last year, sharing a confrontational but light-hearted moment with businesswoman Martha Stewart. Together, the unlikely pair perform the TikTok trend 'We Listen & Don't Judge', revealing their first impressions of each other in a polite but decidedly 'bratty' standoff. The duo's second teaser film involves another social trend 'This & Yap', revealing all the accoutrements that both women enjoy when sitting down to chat with friends. Perhaps unsurprisingly for the oddly aligned new pals, this includes caviar, champagne and even a 'Club Classic' sandwich. That's an Easter Egg for the Charli's Angels in the audience. While those two are getting to know each other, another teaser film, 'Becoming Ditka', shows Texan actor Matthew McConaughey transforming his identity and voice into the legendary Super Bowl-winning Chicago Bears former coach and player, Mike Ditka. The impression still has more than a hint of the actor's iconic southern drawl, but the charisma and commitment is enough to get anyone excited for the full Big Game spot. And for those struggling to remember the Roman numerals in Super Bowl LIX, Matthew McConaughey has also recorded a handy social video to make it stick. It's Super Bowl LIX, by the way. LIX. "Sound it out: Licks," reminds the actor, as he wryly notes that the stadium playing host to the game, Caesars Superdome, is a reference to America's favourite salad. VIEW THE FOUR TEASER'S  A HEINZ Wiener Dog, The Pillsbury Doughboy, and Old Spice Guy walk into a trailer⦠Itâs no joke - itâs a teaser video for Instacartâs first-ever Super Bowl commercial. Instacartâs Super Bowl commercial was created by TBWAChiatDay LA in partnership with Instacartâs in-house Creative Studio.VIEW THE SPOT  Two-time EMMY award-nominated actor Walton Goggins had an idea for goggle glasses but was short on time and knowledge of how to start a business. Enter GoDaddy Airo. Walton will star in his first Super Bowl commercial on Feb. 9th to show how GoDaddy'sVIEW THE SPOT  "Genius coming," warns the teaser trailer for NerdWallet's Super Bowl ad debut. The personal finance brand has partnered with LA-based creative agency Deutsch to make its first waves on American advertising's biggest stage. A trailer released during the NFC Championship Game on Sunday, 'Did You Say Something?', has hinted at an ice-cold yet intellectual approach to the Big Game spot, centring the film around a Beluga Whale - an animal we are told in the teaser can have a genius-level IQ. So genius, in fact, that the whale starring in the video can talk. VIEW THE SPOT  Kiehl's unveiled a campaign featuring authentic imagery of models with visible pubic hair, challenging conventional beauty standards. Some of the visuals were censored in select store windows and on social media so in response Kiehl's revealed three ads with headlines created from pubic hair. VIEW THE PRINT CAMPAIGN  The purpose of the "SEE ART" campaign was to promote RoCo, the Rochester Contemporary Art Center, get the Rochester community to come see the art in the gallery, get local artists to make and enter art for RoCoâs open exhibitions and generally have art be a bigger part of people's lives. The campaign consisted of posters, social posts and DM and helped raise awareness and funds for the center's non-profit gallery, artist studios and exhibitions.VIEW THE 4 ADS  'Welcome to Dreamland' is the first campaign by Publicis London for luxury heated throw market leader Dreamland. Using the heated throws' luxurious texture (and a little camera trickery) the assets position Dreamland as the ultimate destination for winter warmth. Inviting Brits to 'Escape to their sofas' across TV, social and TfL.VIEW OUTDOOR  The modern man knows that the courage to put his best foot forward is rooted in his personal care routine. But they have a blind spot: little do men know that only 1% of odour-causing sweat comes from their underarms, which means without whole body deodorant in their routine, almost everywhere is exposed and vulnerable to smell. By the time they realise something is smelling off, they could be anywhere. VIEW THE SPOT  Cologuard is back with a new campaign that aims to elevate the brandâs place in culture and amplify the conversation around screening for colon cancer. People put off their colon cancer screenings for all kinds of reasons, from anxiety around talking with their healthcare provider to the hassle and drama around the actual screening. With Cologuard, they can skip the drama. Entitled, 'Skip the Drama,' two new spots just went live during the NFL playoffs on January 11th . VIEW THE SPOT  For many families, the moment they realise a loved one needs senior care can feel like stepping into the unknown - Itâs a time when hope can feel distant, and decisions feel overwhelming. But what if in-home care became the beginning of A Better Whatâs Next? Home Instead, a global leader of in-home care for aging adults, is launching its newest campaign, 'A Better Whatâs Next,' developed in partnership with FCB Chicago.VIEW THE 2 SPOTS  Pierceâs Pledge, a nonprofit organization whose mission is to keep children safe during stressful and volatile custody disputes, and Silverside AI, a Pereira O'Dell + Serviceplan company, have partnered to release âLawyer That Caresâ: a PSA and call to action for family law attorneys and their clients, entirely animated by generative AI. Pierceâs Pledge believes that by storing guns and weapons outside of the home during divorce and custody proceedings, attorneys can help keep families safe. The organization works with lawyers, mediators, custody partners, and judges to advocate for children without a voice. Pierce's Pledge built the first and only national gun storage map, used by federal agencies and citizens. VIEW THE SPOT  Choice Hotels International, Inc., one of the worldâs largest hotel companies, has unveiled its new global marketing campaign, inviting travellers to âCheck Into Moreâ across its 22 diverse hotel brands. Developed around the insight that 95% of U.S. travellers want to spend part of their trips on new and unique experiences, this campaign showcases how Choice Hotels provides the best value for your money, allowing guests to maximize their memories away from home.VIEW THE 2 SPOTS |
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