SKF: Faroe Islands Space Program

While others race to the Moon and back, the Faroe Islands Space Program takes a bold new step in space exploration-without ever leaving Earth. SKF is launching a space program to harness the energy of the Moon through the tides of the North Atlantic Ocean – a joint effort with tidal energy developer Minesto and municipally owned Faroese power company Sev. Developed in partnership with creative agency NORD DDB, this initiative showcases how cross-industry collaboration and innovation are essential for driving progress, making it possible for us to make the most of the resources we already have - right here on Earth. Over the past year, SKF and Minesto have been pioneering tidal energy using tidal kites off the coast of the Faroe Islands, supporting the islands’ goal of reaching 100% renewable energy by 2030. The mission is to harness the Moon’s energy for predictable and renewable power. The tidal kite, Luna, has a rated capacity of 1.2 MW, enough to power 200 villas with electricity for one year. Unlocking the power of the tides is achieved in cooperation with energy company Sev, owned by the Faroese people. The next goal of the program is to implement a new 200 MW tidal energy facility which could supply 40% of the expected electricity demand by 2030, providing green electricity to the small, remote island nation’s 50,000 people and 70,000 sheep. By framing the project as a space program (that never leaves Earth), SKF aims to highlight how we can harness the Moon's energy to generate renewable energy through tidal forces and make the most of the resources we have here—amidst a new space race where many are discussing the potential of extracting resources from other planets and outer space. The Faroe Islands Space Program is the first communication initiative launched under SKF’s new brand strategy and the concept “Less friction, more progress”, also developed together with NORD DDB. This initiative underscores SKF’s unique role in not only reducing friction but actively fighting it to move the world forward. This initiative marks the beginning of a series of initiatives under the umbrella term “Fighting Friction initiatives”, with more to follow.