Nissin Foods do Brasil has found a creative and entertaining way to amplify the conversation between the Nissin Yakissoba U.F.O. product and the gamer public, with whom the brand … read morealready has a strong affinity. In a creative partnership with Dentsu Creative, Nissin has developed an unconventional solution: U.F.O.AM, a foam that can be fitted to headphones to help gamers with the “dented” head effect during gameplays, but warns that the functionality of the accessory is just a joke, as there are no scientific studies to prove its effectiveness. U.FO.AM, which is a wordplay between U.F.O. (the product's name) and “foam”, is produced through 3D printing using softer filaments than traditional ones. A 3D file of the gamer accessory will be made available on the campaign website for anyone who wants to print it at home and try it out. Game streamer Gustavo Minerva, who went viral by showing his head “dented” by the headphone, was one of the influencers that joined in the fun and tested the effectiveness of U.F.O.AM in a livestream on Twitch last March 22. Bruno Moreira, popularly known as “Brino” and one of Brazil's biggest gaming streamers, also gave a fun warning to gamers during a livestream on Twitch last March 19, to comment on the unusual innovation created by Nissin.
read less...
