What if a babyphone wasn't just for listening to babies? That's the idea behind MommyPhone, the new campaign from Laboratoire Gallia, which highlights an often overlooked reality: … read moreparents need to be listened to too. By turning one of the most emblematic objects of parenthood on its head, Laboratoire Gallia raises an essential question: after giving birth, all attention turns to the baby... But what about the parents? Imagine a babyphone with a button linking parents directly to experts in early childhood and parenting. That's the idea behind MommyPhone, a powerful symbol to highlight Laboratoire Gallia's helpline. A free helpline, available from March 24th: Accessible 24/7, the number enables all parents to benefit from free, confidential, tailor-made support. The team of professionals can also be contacted by email or chat to listen, support and reassure parents. You can also talk to a psychologist or a former midwife on Tuesdays and Thursdays. In the film at the heart of the campaign, Laboratoire Gallia and its BETC agency brought together young parents around a table. In a friendly atmosphere, these parents were able to discuss the difficulties they had encountered during pregnancy and the post-partum period, and to realise that they were not alone. In this film, the MommyPhone is used as a tool to help people speak out.
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