HeinekenⓇ has created a prototype phone case that helps with a very modern problem: everyone being at the bar scrolling through their social media rather than talking to each other. ‘… read moreThe Flipper’ quite literally flips your phone face down when it senses people are out having a good time through clever voice detection technology. The idea being that instead of being distracted by a barrage of notifications, people get #SocialOffSocials. The witty device uses an AI-trained listening tool connected to a robotic arm to flip the phone nestled inside it when it senses the word ‘cheers’ - a universal sign you’re out having a good time in person. The global beer brand launches the creation in a bid to demonstrate the issue of ‘Phubbing’ - being distracted by social media and snubbing the people you’re with. In fact, a recent study* showed that up to 47% of adults are ‘phubbers’, glued to their smartphones. To promote the message of getting #SocialOffSocials, HeinekenⓇ recruited Swedish inventor and robotics enthusiast Simone Giertz to test The Flipper in her own idiosyncratic and humorous way.
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