Corona, a beer brand born on the beach with a deep connection to the sun, is launching the world's first sun reserve in an effort to preserve access to sunshine on public beaches. … read moreMore than half of Brazil’s population lives on the country's coast*, and that number is climbing by the millions. With population growth comes development and expansion of waterfront areas, meaning that beach umbrellas are not the only source of shade in the sand. Corona, which is celebrating its 100th birthday in 2025, chose Brazil’s Piedade Beach in Pernambuco to create the sun reserve. The brand is leasing land facing the beach to cap the building height to prevent the potential obstruction of sunlight, and ensure it reaches the sand. This location will be the first of this unprecedented concept, which aims to inspire more actions to preserve access to the sun in people's daily lives. The brand aims to create Sun Reserves across more markets including South Africa, more over the next year. The Sun Reserve initiative was developed in partnership with Grey agency.
read less...
