The Cheetos brand, the beloved snack known for its bold, cheesy flavour, is taking mischief to new heights with the launch of Cheetos Pants, the first-ever pair of trousers designed … read moreto solve the eternal snacking dilemma: where do I wipe my Cheetle-covered fingers?! In collaboration with BBDO, Cheetos has created the perfect answer: Cheetos Pants. These striking fashion-forward trousers are the exact same shade of orange as the iconic Cheetos snack and feature a towel-like texture on the thighs, designed specifically to wipe away any leftover Cheetle, making every snack session a cleaner experience. The pants are also equipped with pockets sized perfectly to hold a bag of Cheetos. Cheetos even consulted some of the world’s top design minds to ensure these pants were both stylish and practical. The team collaborated with Max Siegelman and Karoline Spenning of Siegelman Stable, creating a truly global effort in both fashion and design, alongside legendary designer Zang Toi, founder of House of Toi.
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