In one of the world's most regulated energy drink markets, Sting couldn't advertise its benefits, so we made it believable instead. We launched "The Best Holy Offering" by placing … read moreSting bottles at nearly 50 shrines across Thailand, transforming a sacred ritual into an unexpected brand experience. Rooted in cultural truth, this activation sparked curiosity, conversation, and content, without saying a word. To deepen engagement and drive trial, we created the Sting Wish Kit, a Lazada-exclusive set blending energy with belief: Sting bottles, praying ornaments, and a step-by-step ritual guide.
It sold out fast, turning shrine culture into a personal moment of participation.
From there, we flipped the script: “Sting isn’t for the gods—it’s for you.” This message reframed the ritual into motivation, backed by social-first content and creator collabs.
The result? A viral, belief-powered launch that made Sting #1 in Thailand’s sparkling energy category within 2 months.
read less...