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Seen and noted
OPSM: The same day a million different ways A new spot for OPSM via Saatchi & Saatchi, Sydney, directed by Patrick Fileti via Collider.VIEW THE SPOT Guest Judge: Bram Holzapfel, DDB + Tribal Worldwide Amsterdam
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
September 30, 2014 19:43 (Edited: February 17, 2023 05:19)
 This week's guest judge is Bram Holzapfel, creative director - customer engagement at DDB & Tribal Worldwide Amsterdam. It's always tricky to judge work at face value, especially out of local context. But there are some generic rules that apply to all advertising when it comes to separating the good from the bad or even the ugly. I know how tough it is for any agency to actually end up with the perfect result they envisioned when they set out to create a piece of work. So respect to all the work I've had the privilege of reviewing this week. READ MORE  Fendi Film for the woman 2014-15 accessories collection.The film was design and directed by Carolina Melis and commissioned directly by client - Fendi Roma.VIEW THE SPOT  Grey London has unveiled its first work for Volvo Car Group: a beautifully-shot, highly sensory film urging the viewer to 'seek feeling' a dramatisation of Volvoâs human-centric ethos. The quietly epic film a global TV campaign for Volvo's existing XC60 model is a shift in tone for the car manufacturer. VIEW THE SPOT  "Rosh Hashana", the Jewish new year's holiday is a holiday known for family gathering and gift exchanging. This year, in order to promote Domo the Israeli home accessory chain, we've launched a digital-physical tool that allows customers to print personalized gift wrap with the picture of their loved ones.Agency, Ecaliptoos VIEW THE SPOT Burt's Bee: Uncap Flavor Aside from its traditional role as a solution for chapped lips, many new lip balm users now view its many flavor varieties as badge items.In its first-ever television advertising from Baldwin&, Burt's Bees highlights flavor selection. VIEW THE SPOT VIEW THE COCONUT AD VIEW THE HONEY AD VIEW THE PEPPERMINT AD VIEW THE FIREWORKS AD Breast Cancer Foundation: Social Media
POSTERS & ONLINE
September 30, 2014 07:42 (Edited: February 17, 2023 05:19)
 Ask women what's the first thing they check in the morning, and more often than not, it's Facebook, Twitter or Instagram. The Breast Cancer Foundation (BCF) in Singapore wanted to remind women of the importance of regular breast self-examinations in the midst of their busy social media lives. DDB Group Singapore designed posters that featured social media logos with a twist. At first glance, the graphics resemble the famous logos. But on closer inspection, we realize each logo shows a hand doing a breast self-examination. The copy urges the reader to spend time checking her breasts instead of social media. To engage the digitally savvy as influencers to drive awareness, BCF and DDB Singapore also launched an online appeal to Facebook, Twitter and Instagram, urging them to adopt the unique logos during Breast Cancer Awareness Month.VIEW THE FACEBOOK AD VIEW THE INSTAGRAM AD VIEW THE TWITTER AD Optus: Clever Buoy Optus has Australia's second largest telecommunication's network. M&C Saatchi Sydney's task was to improve consumer awareness and brand perception, by changing the conversation from the size of the Optus Network to the amazing things it can do. In response they developed Clever Buoy. A smart ocean buoy that detects sharks and sends instant alerts to lifeguards via the Optus Network. Traditionally sharks are difficult to detect using sonar and no such detection technology exists anywhere in the world. So they developed a breakthrough method specifically calibrated to detect the shark's size, and unique movement. Once a shark has been detected, a real-time message is transferred via Optus' Inmarsat satellite to the lifeguard towers. This data is also shared with scientists and researchers in Google . VIEW THE CONCEPT Delta Lingerie: Granny's UnderwearNSW Government: Stop Before It Gets Ugly JWT and director Michael Spiccia have produced a powerful new campaign for the NSW Government. The two spots tackle alcohol fuelled violence in a evocative and unique way. Aimed at 18-35 year olds, the spots encourage young drinkers to consider not only their own drinking habits, but also those of their friends. The campaign will run throughout the summer.VIEW THE AGGRESSOR SPOT VIEW THE INFLUENCER SPOT  Y&R Sao Paulo created a sound beeping ad in magazines to promote Peugeot's park assistVIEW THE BEEP AD VIEW THE VIDEO AD Interval House: Alternate Ending In the wake of the recent burst of social media conversation surrounding video evidence of domestic abuse, this video campaign from KBS+ Toronto seeks to steer the discussion towards how to end violence against women. It provides a way for people to help alleviate the problem by creating a video with a message that should be shared on social networks.VIEW THE SPOT Three Mobile: Three Little Words A 90-second tribute from Gatorade to Derek Jeter, the New York Yankees superstar who is retiring this year. Agency: TBWAChiatDay, Los Angeles.VIEW THE SPOT  From Y&R Sao Paulo posters for PeugeotVIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR VIEW FOURTH OUTDOOR VIEW FIFTH OUTDOOR Mini: Leg at the Horror Show Why would you need two legs? To communicate the MINI with an automatic gear box during the International Horror Film Festival, Lisboa Normjean Lisbon showed you only need one leg to drive a MINI with an automatic gear box. The solution was to drop in to the lobby floor of the theatre realistic left legs with the message: "Why would you need two legs? Mini with automatic gear box from 21.950"VIEW OUTDOOR Caravalho Hosken: The Social Home TourSABC: TV Licences Print from DDB South Africa for Television licences VIEW THE LADA AD VIEW THE YAK AD VIEW THE HOUSEWIVES AD Schmitten Chocolate: Asking For A Bite A Crime Young people today are very comfortable with the sentiment that what's theirs is theirs. In this TVC, from Publicis Mumbai Priyanka Chopra gives voice to that thought.VIEW THE BITE SPOT VIEW THE CRIME SPOT VIEW THE LOVE SPOT Toyota Hilux: Unbreakable Drivers Saatchi & Saatchi's latest campaign for Toyota Hilux will launch on Saturday.Directed by Tim Bullock from Scoundrel, the campaign celebrates the unbreakable driver and shows what it takes to be worthy of the Unbreakable Hilux. VIEW THE SPOT Bundaberg: Men Like Us Like Bundaberg Rum Bundaberg Rum is the rum that's always dared to be different. It's the spirit of the spirited. And we like it like that. Welcome to Bundaberg. Agency: Leo Burnett Sydney.VIEW THE SPOT Johnnie Walker: Jenson Masterclass The film was created to promote an exclusive Johnnie Walker driving master-class, run through a new retail partnership with Tesco, and dramatize the experience of driving with a world champion in one of the fastest cars in the world. This is a global campaign created by Iris Singapore launching in the UK initially.VIEW THE SPOT  When the hype machine gets going, Sherman goes harder in Nike's latest football campaign from Wieden + Kennedy, Portland .VIEW THE NEVER FINISHED SPOT VIEW THE SHUTDOWN SPOT VIEW THE HITS SPOT VIEW THE KEN SPOT VIEW THE SEATTLE SPOT Susan G Komen Breast Cancer Foundation: The Greater Fight Boxing greats Oscar De La Hoya and Miguel Cotto talk about what it takes to win the Greatest Fight. Agency: JWT, Puerto Rico.VIEW THE CONCEPT Toyota Aygo: Crazy In a new prank film for Toyota AYGO, Saatchi & Saatchi Dusseldorf shows the car's playful side by launching 'Aygo Crazy' to appeal to young people who meet the little imperfections of life with humour. The main character of the prank is an extensively remodelled AYGO-Low-Rider, which cruises through the streets of Berlin and draws attention to itself by humorously marking it's territory. Part of the 'Go Fun Yourself' campaign.VIEW OUTDOOR  Bosca Ceoil is a new home grown music show on Irish language channel TG4. And its nothing like we have ever seen before with multiple stages, live performances and cross collaborations in front of a live audience. The show is "traditional with a twist." So Publicis Dublin wanted to promote it with a twist too! We got some of Ireland's top musicians appearing on the show to surprise unsuspecting shoppers with an impromptu gig. The result was this charming web film.VIEW THE SPOT  Print campaign from Loja Brasil for piaui, a Brazilian monthly magazine with stories and articles about politics, behavior, arts, and other issues.VIEW THE BEE AD VIEW THE MOSQUITO AD VIEW THE SPERM AD La Maison de la Fort : Bicycle La Maison de la Foret campaign will make you want to pack your stuff right away and head to Bkassine. Change of scenery guaranteed! Agency: M&C Saatchi Lebanon VIEW THE BICYCLE SPOT VIEW THE BBQ SPOT  Bygma wanted to attract more private customers without compromising the high level of competence that attracted so many professional customers.Agency Suzumuchi DenmarkVIEW THE SPOT  Beattie McGuinness Bungay London has released this spot for Thomson Airways which star's William Shatner's voice singing Queen's "Bohemian Rhapsody".VIEW THE SPOT  Less Attractive Rob Lowe shows a comparison of Rob Loweâs DIRECTV service vs. Less Attractive Rob Lowe's cable service. Rob Lowe enjoys 1080p TV and Dolby 5.1 in his home. Less Attractive Rob Lowe loses out with basic cable services and misses out on all the perks DIRECTV service has to offer.Agency: Grey New York VIEW THE SPOT University of Canberra: PassionsFinnair: Want to Skate At Helsinki Airport Join The Arto Saari Invitational session and get access to totally unique skate spots on the top of the world, at Helsinki Airport. Visit http://matchmadeinHEL.com and enter the session to match the best of East and West. Agency SEK & Grey Helsinki VIEW THE CONCEPT Guinness: In Pursuit of More From starting as a local Dublin ale brewer to shipping porters and stouts as far as Kuala Lumpur, we've been on quite a journey. But what we're most excited about is the work to come. We have a 9000 year lease and we plan to make the most of it.Agency: Quaker City Mercantile, Philadelphia VIEW THE CONCEPT Nestea: Big Lemon Fridge McCann Taipei helped NESTEA bring the "Big Lemon Refrigerator" to a beach in Taiwan, where beachgoers had to perform a mysterious series of moves to open the refrigerator and receive a free ice-cold NESTEA. The agency had no TV budget and relied on this video to deliver the branding message.VIEW THE CONCEPT Volvo Trucks: The Casino Coming off a series of remarkable video releases in 2014, Volvo Trucks now debuts its latest product feature in the "The Casino". The video is set on the Italian Riviera sporting flashy cars, well-dressed actors and a parking valet on his first day on the job the natural habitat for a heavy-duty truck. For Ambrogio Adani his first day working as a parking valet at the Casino San Remo, Italy, took an unexpected turn to say the least. In Volvo Trucks' new video, Agency: Forsman Bodenfors Stockholm VIEW OUTDOOR  McCann Mumbai created a series of print ads, which showed daily sounds getting muted out, to demonstrate the effectiveness of the noise-cancellation feature. The ads use the imagination of a person facing these sounds, what he'd wish for to drown the noise out, making the situations funny and relevant. The design works simply and humorously to depict noise-cancellation. The art direction has been kept simple to sharply and effectively communicatethe idea. VIEW THE DOG AD VIEW THE TRUMPET AD VIEW THE CHEERLEADERS AD |
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