 |
Seen and noted
 Alepa is a legendary supermarket chain in Finland. Its roots go back over a hundred years, to the founding of its predecessor in 1918. The first store under the Alepa brand opened in the early 1970s. What sets Alepa apart is its uniquely local presence, the chain operates exclusively in urban areas, specifically within the Helsinki metropolitan region. You wonât find an Alepa anywhere else in Finland. So, how do you create a campaign for such a true urban legend? Thatâs when everything clicked. This is a campaign about, and for, an Urban Legend, created by agency Folk Finland for SOK, the owner of Alepa.VIEW THE 2 SPOTS  Vaisala Echo is made to amplify your productivity. It brings you guaranteed, seamless and secure connectivity for indoor environmental monitoring. Vaisala Echo is in tune with your needs. It offers secure, flexible access to all the measurement data and insights you need. When & where you need them. Even on the move. Vaisala Echo is made to deliver you the instruments and intelligence you need in one package. No complicated setup, installations or heavy IT work needed. Just pick your measurement instruments and let us orchestrate. Vaisala Echo. Amplify your productivity, simplify your life. VIEW THE SPOT  Directors Guild Helsinki, N2 Creative, and Prisma together have crafted a bold relatable holiday campaign for Prisma that captures the essence of modern Christmas preparations. With an innovative twist on holiday tradition, the campaign portrays Santa Claus stepping down from his centuries-old role, trusting Prisma to handle Christmas for him from now on. The storyâs unmistakable appeal lies in its humour and fresh twist to a fairy tale seen millions of times. It offers a refreshing look at the season's demands and shows how Prisma provides everything needed to make the holidays magical.VIEW THE SPOT MadWe Trainee Program:Shoe
FINLAND
November 13, 2024 15:54 (Edited: March 27, 2025 08:34)
 Finnish creative agency SEK launches MadWe trainee program to make the field an attractive option for young people of underrepresented backgrounds. The campaign plays on the well-known phrase âto get oneâs foot in the doorâ to reach potential trainees.VIEW 3 OUTDOORS  The âLife is Foodâ concept by S-market, along with its âThis is not, this isâ dramatization, stands as one of the most memorable communication concepts in Finnish history. For this season, we created an epic Christmas story that stays true to the concept.VIEW THE SPOT  Baltic Sea Action Group run a print campaign and wanted to remind people that protecting our only sea requires âa turnaround in marine conservation effortsâ. The campaign aimed to raise awereness of both the challenges facing the Baltic Sea and the impactful actions being taken to protect this unique body of water. VIEW THE AD  Majority of Finns think the production of their favorite goods stand up to scrutiny. Unfortunately, it isnât true. Forced labor, harmful child labor and miserable working conditions are more common than we can imagine. Thatâs why Fairtrade wanted to do a campaign that encourages companies to take care of human rights in supply chains. Human rights should not be for sale.VIEW THE 2 ADS  K-Citymarket wanted to display its exceptionally wide product range. With the insight of "if there's and ad for it, you'll find it from K-Citymarket", we took over primetime ad breaks, inserting our brand character to other brand commercials. An on-screen QR-code let primetime viewers add products from different ads to K-Citymarketâs online cart.VIEW THE SPOT  The story of Friends & Brgrs started with friendship. Itâs a restaurant founded by friends, with the goal of offering the worldâs best locally sourced burgers. Itâs a place where friends can gather and have a great time VIEW 3 OUTDOORS  With Valokuitunen, youâre always free to choose and switch your internet provider â nationwide. Theyâre Finlandâs only fiber optic internet company offering their clients the freedom to choose across the country.VIEW OUTDOOR Barkov City: Welcome To Barkov City On Wednesday, August 31, 2024, Tampere, Finland was transformed into "Barkov City" as Aleksander Barkov celebrated the Florida Panthers' historic Stanley Cup victory with his hometown. Barkov, who became the first Finnish-born NHL captain to win the Stanley CupVIEW OUTDOOR  City of Helsinki wanted to raise awareness on air quality and the plan the city has in the works to improve it. Our creative solution was to turn a seemingly dry subject into an outdoor and social media campaign, utilising visual language usually associated with product advertising.VIEW 2 OUTDOORS  For many, a school lunch is the only warm meal of the day. A small donation can make a huge impact.VIEW THE AD  In this print advertisement, Windows95man is dancing with a fiber optic cable. Windows95Man gets upgraded to the future with Valokuitunenâs Freedom Fiber Connectionâ.VIEW THE AD  Windows95Man gets upgraded to the future with Valokuitunen's "Freedom Fiber Connection". Valokuitunen promise is "Freedom Fiber". They're Finland's only fiber optic internet company offering their clients the freedom to choose across the country. Their customers have the possibility to switch internet providers, if for example the prices go up or people want to choose a different kind of a deal.VIEW THE SPOT  In the campaign created for Coop, different cultural characteristics merge into one cohesive whole: emotion and reason unite, high quality and reasonable price fit into the same package. Thanks to Coop, you can cook like a Frenchman and spend like a German.VIEW THE 2 SPOTS Muru Baby: Michelin Level Restaurant For Babies
FINLAND
March 14, 2024 08:07 (Edited: March 27, 2025 08:34)
 Finnish baby food manufacturer Muru Baby opens worldâs first Michelin-level restaurant specifically tailored for a young target audience. The mastermind behind the project is Michelin chef and founder of Muru Baby, Henri Alén, who also serves as head chef. VIEW OUTDOOR The Mannerheim League For Child Welfare: Warning Service Dangerous social media trends have become more common among young people, and parents often feel they are alone with the issue. The Mannerheim League for Child Welfare (MLL) has partnered with TBWAHelsinki to establish a warning service for dangerous social media challenges, identifying and alerting parents about local emerging social media trends via text message. The service is dedicated to the memory of Niilo Kaste, a victim of a social media challenge that went tragically wrong. The warning service is a free platform for parents. They can opt to receive alerts of locally emerging challenges, browse trending challenges on a live map, and register for text message notifications that warn about challenges spreading in real time â helping parents to distinguish potential risks and most importantly, talk to their children about what they are seeing on their feed.VIEW THE CONCEPT  McDonaldâs Finland has put forward a theory about the digital menu icon which can be found in the corner of most websites. The three-lined icon resembles a hamburger, and not just any hamburger - it has the exact shape of McDonaldâs iconic triple-decker burger Big Mac.VIEW THE SPOT  Because of the war, Ukraine has the sympathy of the world on its side and Finland is no exception. If nationality alone made people vote in droves for Urkaine at the Eurovision Song Contest 2022, we believe they will also want to show their support by drinking beer. VIEW THE AD  As Finland prepares for its presidential elections, Valokuitunen's new ad campaign draws a clever parallel between voting and choosing an internet provider. The ad uses the familiar image of an election ballot to highlight the importance of choice in a free society. It reminds Finns that just as they choose their leaders, they can also choose their internet service from multiple options in Valokuitunen's networkVIEW THE AD  Tori.fi is an online marketplace where people can sell and buy their stuff. It can be what ever from sofa to neckless and from toothpaste to lawnmower, or pair of boots. Tori has been around in Finland for years and nailed its position as absolute number one online second hand marketplace. Over 15,000 deals are made every single day. VIEW THE SPOT  Tori is Finland's largest second-hand marketplace. More than 15,000 transactions are made there every day. So things are really moving in the service. VIEW THE SPOT  Nollalinja is a Finnish 24/7 helpline for victims of domestic violence. Unfortunately, during the holiday season, they get more calls than ever. The campaign uses tropes of a fighting match and its statistics to shed light on the struggles faced by some families, and to let everyone know that help is available. VIEW OUTDOOR  The Salvation Army's Chrismas Kettle campaign collects donations for needy families with children. Cultural context: in the Nordic countries, Santa Claus visits homes on Christmas Eve to hand out gifts.VIEW THE 2 ADS  Christmas should be worth the wait for everyone. This is the message of the latest Christmas Kettle campaign. Context: In Finland, Santa Claus personally visits homes to hand out gifts on Christmas Eve.VIEW THE SPOT  Sport competitions can be most unpredictable, but if you're an expert on the sport, you might be able to predict even the most unpredictable outcome. In this Finnish campaign by SEK Finland for sports betting company Veikkaus, both the unexpected and the experts are portrayed. Harness racing with a once in a lifetime stunt performed by a lonesome Finnish cowboy, and one of footballs most iconic phenomenons, "The Panenka".VIEW THE 2 SPOTS  A nationwide cat crisis is unfolding in Finland where over 20,000 cats are abandoned each year and animal shelter resources are stretching thin. Now Nordics' largest pet store chain Musti Group is launching Adoption Live, the world's first fully live-streamed outdoor campaign to help solve the problem. The nationwide campaign allows people to kick off their pet adoption process via billboards that broadcast live to animal shelters and aims to connect pets with their new forever homes.Agency: Erma&Reinikainen VIEW THE 4 OUTDOOR  The most congested car route in Finland has met its match in the form of fast tram number 15. A seamless and smooth journey from the East end to West end of Helsinki is unveiled in this enigmatic scifi-mockumentary by Helsinki Region Transport. In this mockumentary series eyewitnesses are exploring and observing the unidentified moving object (UMO) by sharing their experiences of incredible fast transportationVIEW THE SPOT Suvilahti DIY: The Pearl Of Helsinki Suvilahti DIY The Pearl of Helsinki by Keke Leppälä. Launch campaign 100% DIY. The photo exhibition "Suvilahti DIY The Pearl of Helsinki" shows the handiwork of hundreds of urban residents who created the skate park: the cultural hub was born out of a passion for independent leisure activities. Keke Leppala's photo exhibition Suvilahti DIY The Pearl of Helsinki sheds light on the over ten-year history of the largest DIY skate park in the Nordic countries, which is currently under threat of demolition. The exhibition illustrates why Suvilahti DIY is more than just a skatepark and why skateboarding is more than just riding a skateboard. VIEW THE OUTDOORS  Lauttasaari (ferry island) is a suburban in Helsinki. Lauttasaari Society is an organization that takes care of the identity of the neighborhood. The Lauttasaari Society organized a sports day to activate people to get to know the island's diverse sports opportunities. There are four seasons in Finland, which offer a variety of exercise opportunities. The Sports Day event is organized in different seasons. The idea was to create an identity, content and ad for the event that communicates the island's versatile sports opportunities and is easily adaptable to events organized in different seasons.This hyper localized ad was shown in a local newspaper. VIEW THE AD  Apple Ice Cream at the Ice Cream Palace. The Amos Rex Art Museum in the Glass Palace in Helsinki is now known both in Finland and abroad as an innovative, interesting, and exciting museum. The Ice Cream Palace serves ice cream where the common factor is one ingredient: apple. And it's not just any fruit, but apples from the orchards at Soderlangvik Estate, Amos Anderson's summer home on Kimito Island. The ice cream comes in eight different apple-related flavors, ranging from apple & vanilla, apple & cinnamon biscuit, to apple with mascarpone and raspberry, and apple mojito sorbet. VIEW THE AD  The Finnish national lottery embraces its Finnishness with a minimal campaign.Lotto is the most iconic game in Finland. It has been a part of every Finn's Saturdays for over 50 years. The game holds a special place in the hearts of the people, and it evokes extremely tender emotions. VIEW THE KIOSK SPOT VIEW THE CAR SPOT VIEW THE DAYDREAMING SPOT  The best pizza in town. When you're in Rovaniemi, you've watched the northern lights in freezing cold or in the nightless summer night, the best Italian pizza can be found at Kauppayhtio's Pure Pizza. There is even a reindeer pizza on the pizza menu. You can eat on site or order to go The ad features an old-time Italian-inspired illustration, illustrated in a collage style, which goes along with all the restaurant's graphics.. #visitkauppayhtioAgency: Studio Lauraeus VIEW THE AD  Speech bubble posters OOH (digital & print) Helsinki region transport savings ticket campaign on public transport and at public transport stops telling frequent travelers about the savings ticket. By committing to a fixed-term saver ticket, you get 12 months travel for the price of 10. Saver ticket is the most economical way to travel - as much as you like. Agency: Studio Lauraeus VIEW OUTDOOR  The News Media Finland has launched a campaign in the Finnish capital Helsinki using deliberately trashed posters inside billboards to depict the world without truthful journalism. The poster 'Don't Trash Your View of the World' demonstrates what happens to our perspectives in a world without reliable information. Trashed posters have caught the attention of passers-by in the streets of Helsinki. The posters display a demonstration of a narrowed worldview caused by consuming only information that reinforces one's own bubble. VIEW THE AD VIEW OUTDOOR 1 VIEW OUTDOOR 2 VIEW OUTDOOR 3 VIEW OUTDOOR 4 VIEW OUTDOOR 5  Obolon energy drink Launch campaign for Finland. Energy drink is produced in Kyiv, in the Obolon district, from which the brewery also got its name. OBOLON is Ukraine's largest beverage producer. By purchasing Ukrainian products, you are contributing to the rebuilding of Ukraine. OBOLON is the largest Ukrainian beverage producer. VIEW OUTDOOR |
Search blogMembersPast guest reviewers
Latest news
Blog categories
Blog archives
RSS feed
advertising news |
 |
New campaign from Folk Finland for Lidl