 |
Seen and noted
The joy of Dogs in Cars for Cadbury The fourth commercial in the Cadbury series, airing internationally, conceived by Fallon London and produced in Australia by sister Publicis shop Saatchi & Saatchi, Sydney. This spot is designed to make people smile by showing the joy when different breeds of dog enjoy the air rushing by when their heads are sticking out of an iconic Lamborghini Diablo as it races around Sydney's Oran Park Raceway. VIEW THE SPOT Give a plate for Christmas It's amazing the lengths people will go to just to make sure Santa drops off the right present â a personalised number plate. Merry Christmas from Sapient Nitro Brisbane. VIEW THE AD Andy's Elect The Jury: Mike O answers five questions Mike O'Sullivan, ECD of Saatchi & Saatchi New Zealand, candidly answers five questions about the state of the industry put by the Andy Awards as part of their electthejury.com promotion. VIEW THE INTERVIEW Monuments to Portugal
PRINT
November 01, 2009 00:46 (Edited: February 17, 2023 05:19)
 They are not stories, they're facts. Portugal is the only country in the world with classified heritage in three separate continents. The 27 chosen monuments are situated in 16 countries and are a reason of pride for all Portuguese people. They represent our courage, our ingeniousness and dedication. Choosing the New 7 Wonders of Portugal is to divulge and protect a heritage that belongs to us but also to all of humanity. Agency NOSSA Lisbon VIEW THE WAVES AD VIEW THE WIND AD Fourth place reward For those who put in a pretty good effort, Moro is a pretty good reward says DDB New Zealand PLAY THE AB ROCKER SPOT PLAY THE SEA MONKEYS SPOT PLAY THE KALEIDOSCOPE SPOT Johannes Leonardo has really gone Daffy Johannes Leonardo, New York, runner up in Advertising Ageâs Small Agency Awards for their 'Damn Boots' campaign, continues their irreverent work for off-price retailer Daffyâs. Last month they gave away a fabulous $7000 West Village apartment for 700 p/mo, this time they offer movie goers a contemporary interactive experience for the price of a movie ticket. 'Fitting Dance' took place during the opening weekends of the new film 'Amelia' at New York's impressive Zeigfeld Theater. VIEW THE PERFORMANCE Have you ever had a Dry Dream? The latest campaign for Carlton Dry, 'Dry Dreams', via Clemenger BBDO, Melbourne, will launch on Sunday night, featuring an attempt at breaking the land speed record for rubber chicken racing, showjumping on an elephant and skeet shooting with a real tank (complete with live ammunition). VIEW THE 'ROCKET CAR' SPOT VIEW THE 'SKEET SHOOTING' SPOT VIEW THE 'SHOW JUMPING' SPOT  For the latest "City Blitz" (previous cities included Philadelphia & Seattle) effort from the Economist, this poster from BBDO New York hung in 75 cities in the Dallas area. Because the posters were backlit, they resembled the glowing red monitors displaying the difficulty level on the gyms' cardio machines. VIEW THE AD  2009 the German football club VfL Wolfsburg entered the record books and won their first Bundesliga title. To promote the "Champions Collection"merchandise these bags were given out to fans that purchased an item at the local fan shop, remembering everyone, which club is currently "holding" the German championship title. The result: nationwide attention, an increase in sales and some very proud fans. Agency: deepblue sports Hamburg. VIEW THE AD  Sarti Tailors, via agency JWT Melbourne, have created an in-store campaign to launch the 2009 collection of bespoke business suits. VIEW THE CAR AD VIEW THE PAVEMENT AD VIEW THE CAFE AD  Nosheoceanic Advertising create a brand launch campaign for Genesis Global school, Noida, India VIEW THE VIOLIN AD VIEW THE MAGNIFYING AD VIEW THE PEN AD  There's a thoughtful design in all Fisher & Paykel products according to Clemenger BBDO Sydney VIEW THE ELEPHANT AD VIEW THE EYE AD VIEW THE FROG AD  Viral from The Martin Agency Richmond VA to sell the video game Modern Warfare.While everybody else focuses on the footage, we wanted to learn more about the guys that play the game. VIEW THE SPOT Vanilla iced beer To create a memorable ad that demonstrates the fact that Castle Lite is now served extra cold Ogilvy Cape Town created this spot.What better way to demonstrate how it feels to drink an ice cold Castle Lite than to use Mr cool himself, Vanilla Ice. AKA Robert Van Winkle. VIEW THE SPOT With insurance, it's all in the details GIO has launched a new, fully integrated campaign which uses a combination of charming animation and poetic language to bring to life the brand proposition 'We Cover Details'. Says Leo Burnett Executive Creative Director Andy Dilallo: "To give GIO a unique, identifiable presence in a cluttered product category, we have created a world of charming, meticulous-natured animated characters." VIEW THE SPOT Motorcyclists overcoming obstacles The Motor Accident Commission of South Australia has embarked on a fresh new approach in the battle to encourage motorcyclists to ride safely. The new campaign, created by Clemenger BBDO Adelaide, utilises Moto GP racing footage and demonstrates the real dangers riders face on the road due to roadside obstacles. VIEW THE SPOT Stacks of problems In this ad from BBDO Guerrero Proximity Philippines for FedEx, workers in a rival company's sorting depot are not as focused on the job as they initially appear. VIEW THE SPOT The Erncorp Adventures continue The next installment in the Telstra Business ERNCORP adventures, created by BWM Sydney. VIEW THE SPOT Chewing in the wind Two co workers discuss the cool new guy in the office in this spot from Ogilvy Cape Town VIEW THE SPOT Aim straight for Christmas Loud and Clear Creative launch strike laser 2050 to the corporate market in time for Christmas VIEW DETAILS  A little boy in this spot from Saatchi & Saatchi, London cutely explains how he enjoys baking with his mother and his sister. VIEW THE SPOT  The print invites the Harley bikers to gather in Paris, even though the French Motorbike show has been cancelled. The idea is to use a provoking tone by telling them that their wives don't have to find out about the cancellation and that meanwhile it would be a good occasion to spend some "boys" time in Paris. It refers to a provocative and off the wall base line: "The Paris motorbike shows has been cancelled, but don't tell your wife". VIEW THE AD Sex can be as dangerous as flu This new ad from Young & Rubicam, Argentina for Tulipán condoms from Argentina shows that just like swine flu, you should be careful and protect yourself when having sex; because sexually transmitted diseases are just as dangerous and easily transmitted. VIEW THE AD Give the wildlife, a wild life This is what happens when you save electricity.Publicis JimenezBasic, Makati City veered away using the usual scare tactics. They wanted the ads to be hopeful, bright. VIEW THE UNPLUGGED SPOT VIEW THE DISCO LIGHTS SPOT Light up the city Saatchi & Saatchi New Zealand launch the new Telecom brand identity by harnessing a unique collaboration of artists, animators and regular New Zealanders. VIEW THE SPOT Sand car The Volkswagen Jetta is a family focused car with such a great balance of comfort, safety and performance, those long and boring family journeys wonât feel long and boring anymore. Print by Ogilvy Cape Town. VIEW THE AD  The first nation branding campaign for Kosovo kicks off with an inspiring 60-second film created by BBR Saatchi & Saatchi Tel Aviv to position the nascent state within the family of nations. The film focuses on the collective spirit of the youth of Kosovo in building their new country - apt for a nation that is one of the youngest in the world and which has the youngest population in Europe. The ad closes with the strapline: 'Kosovo The Young Europeans' VIEW THE SPOT M&C Saatchi reboots ANZ M&C Saatchi, Melbourne was tasked to launch ANZ's new brand positioning, 'We live in your world'. Life is getting more complicated, so ANZ is making banking simpler. VIEW THE SPOT  Adanac Glass is an 80 year old glass company located in Toronto. They are the go-to glass company for top designers including Sarah Richardson, Colin & Justin and Jim Caruk. Adanac are regularly featured on HGTV. In 2007, new ownership pushed the company to expand into even more interesting uses of glass in interior design and architecture. The company was rebranded by Juniper Park Toronto in early 2008. This included a new identity and recently a print campaign that is currently running in House and Home magazine. VIEW THE AD  Short films for the new on line idtgv sales from Nogoodindustry Paris VIEW THE CACTUS SPOT VIEW THE CHATMAN SPOT VIEW THE COUCOU SPOT  Asylum, in collaboration with ad agency Cramer-Krasselt/Chicago and @RadicalMedia Director Jeff Zwart, completed a major VFX feat for a new TV spot introducing the Porsche Panamera. VIEW THE SPOT The suffocating effect of Asthma Ogilvy New Zealand placed inserts inside the plastic covers of 10,000 subscription magazines, demonstrating the suffocating effect that Asthma has on New Zealand children. VIEW THE AD Guest judge: Duncan Marshall, ECD, Droga5, New York This week's guest judge is Duncan Marshall, executive creative director and founding partner of Droga5, based in New York. After law school, Duncan was convinced that the world needed more creative people. He traded his fountain pen for a crayon, and so began his advertising career. For over 10 years, he worked as a group head at Saatchi & Saatchi, London, producing award-winning work for clients such as Sony, T-Mobile, the NSPCC, the British Army, Virgin and Procter & Gamble. Winner of the UK's 2002 TV Commercial of the Year Award, he helped Saatchi & Saatchi win Agency of the Year at the Cannes International Advertising Festival that same year.In 2003, Duncan moved to New York City to take up the post of executive creative director at Publicis New York. That first year saw the agency become New York's most-awarded agency at Cannes. It also won major awards at D&AD, as well as Clio and Andy Awards. Duncan has been named one of the world's top ten Art Directors by Boards magazine. To date, he still likes nothing more than a blank sheet of paper and a crayon. *** TAC: The Ride. Really well put together, the last shot is shocking. One Pommie whinge: don't bike riders see this POV every day though? Still, makes you sit up, whoever you are.... BEST TV Some arresting production in the spots this week but I was left with a few questions on many of them, like: How can you get away with showing a dog, much less a human, driving like it's on crack in an alcohol ad? Can you call an ad 'viral' before it's actually gone viral? Did the team cut a version of the squid spot where the Thai girl punched her bloke in the eyeball at the end? Would have preferred it I think. Also, Did that New Zealand family ignore the cancer because they thought it was a Direct Mail stunt for Hubba Bubba? Anyway, best two for me were: TAC: The Ride. Really well put together, the last shot is shocking. One Pommie whinge: don't bike riders see this POV every day though? Still, makes you sit up, whoever you are. Cadbury: Squid. This beat the Breast cancer spot to second place because of the details. I love that they made the squid blink and put coriander and ginger on the quivering tentacly bits. Like so much of the work from Thailand it's mad as a split snake but it does draw a crowd. BEST OUTDOOR Just a couple of quick questions... Is there a danger in doing an ad for a TV show that involves people having a great time in a cinema? Does the Weak Shop take the weak US Dollar? I've been in Sydney for a few weeks and it's bloody expensive. Okay, so my favourites were: The New Zealand Breast Cancer Foundation: The Blob. Even though I'm sure Hubba Bubba sales in New Zealand rocketed after this stunt, there's no doubt it also did what it was supposed to and got people thinking. Btw I liked how the police just cruise on by. I wonder what was more unusual in the town that day than a forty foot pedestrian hazard. Toyota Hilux: How to clean a Hilux. Nice to see a classic visual and headline poster again. Rare these days. Art direction could have been pushed a bit but it's a simple idea that's right on the button tonally. Like many good posters it'd make a nice little 15" spot. Look out for it on this page in a couple of weeks eh? BEST PRINT One question only: Does anyone else think we should have a whip-round and hire someone to firebomb DDB New Zealand? They're doing some great work and should be stopped. I realise I had my chance when I worked with Toby Talbot years ago in London and could have blamed it all on the lunatic who was running the place. Favourites were: Arts Channel: Rothko. Well considered art direction and depressingly good copy. Sky Television: Fast and Furious. Made me look. Made me laugh. Made me want to watch it. Toodlepip. Don't burn your dreams This is a hot site Tabaconomics (Tabaconomia.com.br/en/) and it calculates(simulating) how many dreams you smoked in your life. Here in Brazil, The dragon fly,is the symbol of raising prices. The tobacco's price has impact over price's basic products, like food. VIEW DETAILS |
Search blogMembersPast guest reviewers
Latest newsBlog categories
Blog archives
RSS feed
advertising news |
 |
