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Seen and noted
A new direction for phone users O&M Beijing has created a new campaign for Motorola Ming8 which features GPS. VIEW THE CHESS AD VIEW THE CART AD VIEW THE MONKS AD  A campaign from Young & Rubicam Lima to communicate the 10 cent promotion of Movistar (the leading cell phone company in Latin America), which means that after the second minute of talking, you only pay 10 cents per minute. VIEW THE SPOT You'd be crackers to light one Anti-cracker campaign from RK Swarmy BBDO Mumbai to create awareness among people about the ill-effects of bursting crackers, thereby conveying them a message to reduce their use to prevent environment & indivuals from hazards. VIEW THE EAR AD VIEW THE CHILD AD VIEW THE TREE AD VIEW THE SMOKERS AD Stay on the right path Despite being more economically and environmentally efficient, diesel machines are still perceived to be grittier, nastier and tougher. Rather than change that perception, we decided to perpetuate it. Agency: concerto Vancouver VIEW THE AD  To promote Munchy's Mini, Grey Kuala Lumpur put the product onto the dashboard of a Mini. But upon closer inspection, the background reveals that the Mini is actually a toy car. VIEW THE AD Where's Davo taking us In order to 'creep-up' on an audience of hard-to-crack young, male speedsters, BMC Brisbane created a website in disguise. VIEW DETAILS  Toyota makes the hardest working lift truck. A claim supported cost of ownership, fuel consumption and efficiency, VIEW THE AD  4 friends cross the united states in their convertible with a curious mascot, an inflatable cat.A small crew recreating the experience of a road trip on route 66, with motels and gas stations as the only sets. The agency: CHI&Partners London VIEW THE SPOT You're in for a bumpy fried 180 Degree Strategics Communication Malaysia created a campaign to strengthen the positioning of scrub sponge as the solution for tough kitchen cleaning. VIEW THE SWIM AD VIEW THE ABSEILING AD VIEW THE CRAWL AD  The idea from La Mesa , Santiago was to show the strength and resistance of melon Concrete. VIEW THE CROSS AD VIEW THE CLOCK AD  To establish the Q5 as the streamlined alternative in the SUV market Bartle Bogle Hegarty wanted to create a really surprising car commercial. Streamlining isn't new so a really unique take on it was needed. Something that made you reappraise this car sector VIEW THE SPOT  Jeevansathi.com is a matrimonial service portal. In English the word jeevansathi means Life partner. The device used in the TVC is traditionally an Indian head gear (sehra) that is worn by grooms on their wedding day. Agency: DRAFTFCB Ulka New Delhi. VIEW THE SPOT  Hot Tomali Communications of Vancouver has released a viral video with a seasonal twist. This time lapse footage was shot as they installed a giant mural across their 4th floor offices with 3000+ Post-it notes. VIEW THE SPOT Guest judge: Andrew Fraser, ECD, JWT Sydney
GUEST JUDGE /BEST AD OF THE WEEK
AUSTRALIA
December 24, 2008 02:00 (Edited: February 17, 2023 05:19)
 Andrew started his career in advertising at BMP (now DDB London) and was there for 15 years. He was lucky enough to work with many talented people at the agency and like most people there at the time, won a hatful of awards. His most awarded and well-known work has been for Volkswagen and The Guardian newspaper. He has subsequently taken up ECD roles at Draftfcb and Rapier in London. Three months he ago touched down in Sydney to fill the ECD spot at JWT and build on the new creative buzz at the agency. Andrew loves the new approach to media and working in ideas beyond the traditional channels. Despite all the economic gloom, he feels that this is a pretty good time to be in the advertising. To read Andrew's review of this week's Top 6, click 'Read More'... BEST TV My fav is the anti-smoking ad, featuring the sweet voice of a little child. The only thing that scares her (it turns out that it's not spiders or even Becky Taylor) is "my Mum smoking and that my Mum will die". It draws you in, it's convincing and will give even a hardened smoker a sharp pang of guilt. Second is the ad for Decathlon. A father thinks he is witnessing a young lad having energetic sex with his daughter in her bedroom above him. What the father doesn't know is that, in fact, they are playing Decathlon, a sports video console... All good innocent fun. I just feel so bad for the father. A nicely crafted ad. BEST PRINT And the winner is the Ramhorn ad for Defender. A goat looks wistfully up a mountainside, presumably at his main competition on the craggy slopes, the Land Rover Defender. A very simple idea, beautifully executed. In second place: the Team Vodafone ad, which celebrates Team Vodafone's success in the Supercar championships. I quite like this ad, but it does seem a little familiar. BEST OUTDOOR I'm going for Dave in his amusing leopard skin g-string for first prize. The ambient statue of Dave is a timely reminder to prevent the perils of summer madness, and is brought to you by Frosty Fruits. I think this will raise a titter in the streets of Melbourne. Second best in the outdoor section goes to the park benches idea for Tella. I've seen this kind of thought a few times before for mobile phones, but the stripy benches do look good and I'm sure will generate some interest.  BBDO Argentina was in charge of developing the new Nike work HoodyOn Moments that can already be seen in England, France, Italy and other main capitals of Europe to present the AW77 Loopwheeler, the new version of Nikeâs iconic hoody, with three relevant sports figures as protagonists: Rio Ferdinand, Marco Materazzi and Vincent Clerc. VIEW THE SPOT  Get smokers to quit. We used long copy ads on Adbins (public ashtrays in London) to get people to think about what they might miss out on by continuing to smoke. VIEW THE PROPOSAL AD VIEW THE GRANDAD AD VIEW THE NOVELIST AD Christmas crackers Kraft/Nabisco has developed a multimedia event in collaboration with creative agency Euro RSCG, features numerous festive integrated elements, including "The Tale of the Magical Crackers" keepsake holiday recipe booklet illustrated by acclaimed artist Ron Barrett and the animated short film is accessible on www.nabiscocrackers.com. More than one million consumers across the country who subscribe to Better Homes & Gardens, Ladies Home Journal, Country Home and other magazines will receive the keepsake holiday recipe booklet in their mailboxes together with the December copies of these publications. Through December 24, 2008, visitors to New York City will also be treated to daily viewings of the trailer for the short film, "The Tale of the Magical Crackers", on the new outdoor digital billboard above the Walgreen's store in Times Square. VIEW THE SITE His breath is worse than his bite TBWAParis solve all the important dog problems with this Pedigree campaign. VIEW THE BREATH AD VIEW THE DIARRHOEA AD VIEW THE EXPLODE AD  This viral tv is part of a series produced by Grey Kuala Lumpur to promote a new online game from Tiger FC Malaysia â Fantasy League. The series of viral ads portray people on the streets acting as though they are football managers to comedic effect. In this instance, a hawker stall owner giving out football formation orders to his employees who are simply arranging the tables. VIEW THE SPOT  Prolam Y&R, Santiago has released new print work for Land Rover Defender. VIEW THE EAGLE AD VIEW THE BEAR AD VIEW THE RAMHORN AD The lighting of 288,000 candles The making of the Electrabel 2009 spot can be seen in this viral. VIEW THE MAKING OF THE SPOT VIEW THE SPOT  Hypegallery Initiative included an exhibition in Paris "Palais de Tokyo" and "Rencontres d'Arles" open to all comers and a website (www.hypegallery.com) exhibiting submitted work. It was created to build HPâs equity with regards to creativity and the creative community and to highlight HPâs expertise with printers and digital technology. VIEW THE AD  A campaign from Cheil Worldwide for Samsung Mobile that was scattered around Esquire Magazine's "Best and Brightest" edition. VIEW THE VENDING MACHINE AD VIEW THE FREEZER AD VIEW THE ROBOTS AD  Publicis Mojo, Melbourne position Frosty Fruits ice blocks as the definitive summer refreshment. VIEW THE DAVE AD VIEW THE LANA AD Sounds like your possessionsGo, Go, break steady This video was created to inform gamers about the XBox Live Arcade game titled Go! Go! Break Steady. TAXI Vancouver held auditions in Toronto for B-Boys and B-Girls to come down and show off their skills. They thought they were in for a regular audition they had no idea what was about to happen. After briefly showcasing their skills, we ramped it up and asked them to solve puzzles while dancing. VIEW DETAILS  Ratika's is a boutique that sells designer jewelry to young socialites and the not-so-young. An often heard compliment for Ratika's creations is, 'that piece got me a lot of compliments...just the way I used to get compliments when I was younger'. 1pointsize Chennai brief was to play up this 'Feel younger' aspect in a classy yet tongue-in-cheek way. VIEW THE AD Bad service given the chop Recently, a new network launched called red mobile. It is the first 3G only network in the country with greater bandwidth to accommodate more calls. It offers reliable service with the lowest per minute call rate in the country. Ads from DM9JaymeSyfu, Manila. VIEW THE CHOPPY AD VIEW THE CUT AD  The latest work from the Believe in Something Better campaign these spots work to inspire people to expect more from their wireless company. Agency: Publicis & Hal Riney VIEW THE INSIDE JOKE SPOT VIEW THE BROKEN HEART SPOT Word power Increasingly we rely more and more on spell check and predictive text. The art of communication is sacrificed for the efficiency of abbreviation. Dictionaries are rapidly losing their relevance. Each year hundreds of words are dropped from the dictionary due to disuse. This digital campaign encourages people to adopt and save these words in a fun and engaging manner. By association this will inspire a love of words and passion for the English language and, most importantly, use of the Oxford dictionary. The site from Y&R Singapore VIEW DETAILS  A poster campaign from Advantage Advertising , Jakarta to demonstrate that Hard Rock FM understands how much music means to its listeners. VIEW THE LOVE AD VIEW THE FRIENDSHIP AD  Africa Sao Paulo tell us about the most famous and respected 4x4 in the world. VIEW THE NUT AD VIEW THE SPRING AD VIEW THE SCREW AD Yellow card Leo Burnett, Melbourne's campaign to promote Australia's current series against old rivals New Zealand and South Africa They liked the idea of re-telling history so that the rivalry wasn't just limited to the field. They also liked the chance to take the piss out of the kiwis. VIEW THE SHEEP SPOT VIEW THE BIG HAND SPOT Enter by the back passage Show that this exciting hotel is the perfect place to stay for a particular type of guest. VIEW THE AD  GrupoNove Communicao LTDA Brasil says with love and care, you can season your recipes. VIEW THE SPOT  Peugeot 207 Sedan launch in Latin America. Shot inside the biggest inflatable transparent bubble built on the Rio de Janeiro pier. Agency: Loducca, Sao Paulo VIEW THE SPOT |
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