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Seen and noted
 A new (and tacky!) tack from Grey Melbourne for the TAC parodies the 'steak knives' genre to bring home the far-reaching consequences of drink driving. Boozebusted is housed in a specially constructed microsite. The commercial itemises the escalating list of outcomes: fines, loss of licence, an interlock in the car, impounding of car and ultimately the possibility of jail. They can all be yours! The infomercial theme has been taken into other media to lead drivers to the boozebusted site: online advertising, ads with Viewa in lads' mags, street press, pubs and bottle shops and talking urinal cakes (honestly!) VIEW THE SPOT VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THIRD OUTDOOR  A mother's personal narrative and a ribbon have become the focal points and inspiration for people to donate in support of children and families served by Ronald McDonald House Charities. The campaign's cross-media elements from DDB Chicago have debuted across America this month, including a :60 animated spot the agency created in partnership with award-winning design and digital production company Thornberg & Forester.VIEW THE SPOT  Listening to music has largely become a solitary, âear budâ experience. Sharing music has come to mean sending your link to a favorite song. Enter the HMDX Jam Bluetooth Wireless Speakers. A potent little speaker you can easily connect to your phone, ipad, ipod or any Bluetooth-capable device, so you can enjoy music with your friends. The HMDX Jam comes in cool little jam-inspired jars and are available in six delectable flavors for $49.99.The job for Woods Witt Dealy & Sons New York was to create a campaign the brand's first advertising effort that would drive awareness of the Jam and get kids to start thinking about listening to music as a fun, social experience again. VIEW THE SPOT Take a byte from a chocolate mouse A new & simple web microsite from McCann Digital, Tel Aviv for ritter sport chocolate bar.wherever you go, someone will try and take a bite out of your chocolate mouse cursor.VIEW THE CONCEPT Tricks of the trade Secret diary of a call girl is a TV show about a high class call girl who, for a price, can make any fantasy a reality.DraftFCB, Auckland created the outdoorVIEW DWIGHT OUTDOOR VIEW WALTER OUTDOOR VIEW GREGORY OUTDOOR Who's got the best insurance? A little bird told me Car insurance can often be a hassle, but not if you get yours through Bituach Yashir says BBR Saatchi & Saatchi Tel AvivVIEW THE ROAD SPOT VIEW THE TREE SPOT VIEW THE WINDOW SPOT  "When a homeless person gets out of the streets ... too often, they fall back in". That's the theme of the new advertising campaign of Accueil Bonneau, Montreal.VIEW THE SPOT Make someone you know Feel Tip Top Science can prove ice cream actually does make you feel good. (Although any 5 year old could have told you that.) Tip Top have embraced this by launching their new brand position, Feel Tip Top, with a campaign from Colenso BBDO, Auckland. TV and digital media kicks off this week directing Kiwis to a facebook app that allows them to make someone they know Feel Tip Top by sending them an ice cream.VIEW THE SPOT  Young & Rubicam Bogota produced this print ad to help establish Fiat's green credentials VIEW THE AD  Nothing tastes better than an ice cold beer after a hard day's work. This Clemenger BBDO Melbourne campaign for Victoria Bitter reminds drinkers of the value of rolling up your sleeves and getting your hands dirty.VIEW THE HANDS SPOT VIEW THE SWEAT SPOT VIEW THE SHIRT SPOT Making the baby safe from Joe Part of a radio campaign from DDB Melbourne for Britax Safe n Sound Australia's only car seat with SICT air cushions. PLAY THE JOE SPOT PLAY THE BARBARA SPOT PLAY THE KIRSTY SPOT  GE through BBDO New York has just launched the latest phase of its "GE Works" campaign focused on brilliant machines. The idea is that GE is creating machines with the technology, the scale and the ability to make the world better. VIEW THE SPOT Salute to the men who have stepped up Wild Turkey Bourbon salutes the men who have stepped up throughout history, in this spot created by AJF Partnership Sydney.VIEW THE BIRD UP SPOT VIEW THE MOON SPOT VIEW THE ENGINE SPOT No alcohol for under 18s is a no brainer Alcohol can have an adverse effect on a young person's delicate and developing brain, as demonstrated by this tvc from The Brand Agency in Perth.VIEW THE SPOT Guest judge: Flavio Pantigoso, ECD, Y&R, Peru
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
November 27, 2012 23:37 (Edited: February 17, 2023 05:19)
.jpg "https://www.bestadsontv.com/news/upload/USE-THIS-Flavio Pantigoso (2).jpg") This week's guest judge is Flavio Pantigoso, executive creative director at Y&R, Peru.Well I guess TV monopolizes the best work this week. And BGH: Summer Hater ranks high. Flawless execution packing a smart, unexpected strategic find that gets clear at the very end. READ MORE The Rain Gauge will make you run for the sun Kitchen Reklamebyra, Oslo created the Rain Gauge Board to encourage Norwegians to take holidays in the sun VIEW OUTDOOR  Bicoastal/London-based Park Pictures director Michael FitzMaurice drums a holiday tune infused with NBA finesse in the new :30 "BIG Color" out of Goodby, Silverstein & Partners, Worldwide. The spot features NBA superstars Dwayne Wade, Carmelo Anthony, Dwight Howard, Russell WestBrook and Joe Johnson casting aside their team rivalries to synchronize their dribbling skills to the festive melody, "Carol of the Bells." Since debuting on YouTube on November 21st, the spot has taken in over 5.3 million views and has been shared over 900,000 times on various social media sites.VIEW THE SPOT Featuring an unsuspecting Commissioner being railroaded during Q&A time by an over zealous Nissan Navara owner, this spot further complements the Nissan Navara Still Australia's Most Powerful Tradie campaign.PLAY THE SPOT  The newest Foot Locker spot from BBDO New York, features Cleveland Cavaliers' Kyrie Irving, last year's NBA Rookie of the Year, taking off for what is quite literally the longest slam dunk ever. VIEW THE SPOT Put your pictures to music Work Club London has created a platform for Ballantine's that lets people enhance their Instagram photos by adding bespoke music. The Loud Blue platform, the next phase in the Scotch whisky brandâs "leave an impression" campaign, uses an algorithm that analyses photo data and creates music that represents the image. VIEW THE CONCEPT In the wettest place on Earth Geox reigns An interactive website, created by SMFB, Oslo packaged as a ground-breaking POV experience, that enables the viewer to road test Geox's Amphibiox shoe in the rainiest place on earth Cherrapunjee, India.VIEW THE CONCEPT How some children sleep is a nightmare HLAâs Simon Ratigan captures children at their most innocent in this touching new film for Save The Children, juxtaposing the beauty and peacefulness of childhood slumber with the harsh realities of life in poverty. In the first spot from the newly merged Adam&EveDDB, Simon worked closely with Ben Tollett and Emer Stamp and travelled to hugely deprived areas of the UK, Bangladesh, Nepal and Liberia meeting the youngest victims of poverty.VIEW THE SPOT  To celebrate St Andrews Day and launch a new limited edition glass for Tennent's Lager Newhaven, Edinburgh created a toast to our great country using their famous red T logo as a jumping off point.VIEW THE SPOT VIEW THE AD  Scary ads from ageisobar Sao Paulo for Limited Edition Collectible Toys VIEW THE FREDDY AD VIEW THE JIGSAW AD VIEW THE LEATHERFACE AD VIEW THE JASON AD Make your own milk Be a participant in this quirky interactive experience created by Goodby, Silverstein, San Francisco to learn about the curious-sounding ingredients in imitation milk by mixing up your own batch. Sync your phone or tablet as a remote control for the experiment.VIEW THE CONCEPT Google where you go Do More New is an interactive site from Collective, London for Honda. By using Google Street View people are encouraged to get out there and try out new places.VIEW THE CONCEPT  A print campaign from Filadelphia, Brazil to raise awareness about the need of protecting the water sources. Water shapes life. Protect our sources.VIEW THE DUCK AD VIEW THE FLAMINGO AD VIEW THE FLOWER AD Rating the teams on their beauty Sick of the usual 'guess the score' and 'who's going to win' formulas, Digital Republic, Cairo created our own football tournament to coincide with the Euros. But instead of asking our fans to guess the score, we asked them to vote for which country had the hotter women. We also stumbled on another classic insight: women ask really silly questions during football matches. With that in mind we created several videos and encouraged our fans to reply to the videos to help the ladies understandVIEW THE CONCEPT  The TAC and Victoria Police are banding together to reduce further deaths on the roads. With history showing an increase in fatalities towards the end of the year, the Victorian Government is reminding the public that the roads are not the place to party as Christmas festivities get underway.VIEW THE SPOT Cut out the fuss of home ownershipEvery text helps cure cancer As a self-promotional campaign, Road Publicdad, Spain has decided to donate the legal text portion of all our emails to the Spanish Association against Cancer to help fight breast cancer.Texts like this go unnoticed every day. They are there, but you do not see them. They are present, but you ignore them. They can be of vital importance; however, you do not give them the attention they deserve. VIEW THE CONCEPT Here comes the 18th Dubai Shopping Festival This new brand film is created to launch the 18th edition of Dubai Shopping Festival, set to take place from January 3rd to February 3rd 2013. Looking at the category of event/retail advertising, we as TBWARaad believe itâs a distinct and powerful film that captures the Festival and Dubai as it's never seen before. It is a step change in the Festival's communication and in connecting with a global audience on an emotional-human level.VIEW THE SPOT Wolfman at the birthday party Following on from his success at selling everything from alibis to air guitars at his garage sale, the intrepid star of DDB NZ's 'Push Your Luck' campaign for Lottery scratchie card brand, Instant Kiwi, has decided to hold some unconventional auditions for his eight year old niece's birthday party involving an unwitting performance artist. VIEW THE SPOT |
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