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Seen and noted
 Pool Store has the strongest pool construction in the market. We wanted to tell the world just how durable they are. Agency: Think Happy Thoughts VIEW THE GRANNY AD VIEW THE TEENAGE AD VIEW THE ADVENTURE AD CroixRouge de Belgique, Rode KruisVlaanderen:Video Not Available Within days, on February 24, the armed conflict in Ukraine will have been going on for a full year. To remind people how important it is to support the victims, Rode Kruis-Vlaanderen, Croix-Rouge de Belgique and BBDO launch a campaign in collaboration with international artists like Ed Sheeran, Editors, Tame Impala, George Ezra, Years & Years, Twenty One Pilots, Rudimental and Romeo Elvis. VIEW THE CONCEPT Humanitarian Coalition: A Prompt for Ukraine Creative-data agency Performance Art is behind the creative idea born from the fact that ChatGPT's AI language model was trained exclusively on data older than September 2021 - and thus it knows nothing about the war in Ukraine. But what it does know is everything about the beauty of the country and its people. Armed with this insight, the agency created 'A Prompt for Ukraine', a 90-second video which depicts a conversation with a ChatGPT-like AI, in which a series of prompts ask the chatbot to describe various details about Ukraine. VIEW THE CONCEPT  Who is stealing the Coke Zero Sugar during March Madness ? #takeataste and decide for yourself. #CokeZeroSugar #BestCokeEverVIEW THE BODEGA SPOT VIEW THE DINER SPOT  It's been one year since the outburst of war in Ukraine, and Emergency and Ogilvy Italy have released a film named "One Day of Peace" as a profound reflection on the necessity of peace, before it's too late. The film tells the story of a man who survived a nuclear conflict and roams the country looking for other humans, following him as he heads towards a big city, enters shops to find food and supplies before finding traces of a close past that is nothing like the shocking and devastating reality he now faces. VIEW THE SPOT  Paddy Power has saddled up with agency BBH London to ride the line of rivalry between Ireland and Great Britain as both nations go under starters orders for The Cheltenham Festival. It should come as no surprise that a brand steeped in Irish heritage would serve up a TV ad with savagely entertaining storytelling sitting at its core. But 'Cheltenham 2023' marks a gear change for Paddy Power as we see the wickedly mischievous betting brand back at its best with this, their latest campaign the first since BBH was appointed to handle the brand's integrated advertising business in January.VIEW THE SPOT Guest Judge: Ryan Barkhuizen, group CD, VMLY&R Kansas City
GUEST JUDGE /BEST AD OF THE WEEK
WORLDWIDE
February 27, 2023 14:51 (Edited: February 28, 2023 01:51)
 This week's guest judge is Ryan Barkhuizen, group creative director at VMLY&R Kansas City. All in all there was a great selection of work to go through. I had so much fun digging in. Thank you. Winner: iPhone 14 'Long Nights. Longer Battery Life' - TBWAMedia Arts Lab, LA. So good. So tight. So dumb, in the best possible way. READ MORE McDonald's Sweden: Food Truck Billboard For the launch of McDonald's Sweden's new fried chicken burger, a homage streetfood culture, the restaurant chain transformed DOOH billboards into digital food trucks to let people try their new offering. To further celebrate street food culture as part of the launch of their new Crafted Chicken burger, McDonald's Sweden converted DOOH billboards into digital food trucks to allow the public to try the novelty free of charge for 24 hours. VIEW THE SPOT  In the past decade, the number of homeless people who have died from frostbite in Germany has dramatically increased by 500%. Contrary to the belief that climate change would only bring warmer winters, days and nights with hard frost are on the rise, putting homeless people in extreme danger. Homeless people lack access to protective measures like warm clothing, and compensatory measures like alcohol are not only ineffective but also treacherous. Homelessness is not only a lack of body warmth but also a lack of social warmth and attention from fellow human beings. VIEW OUTDOOR  Dove Men+Care, a powerhouse men's grooming brand in the US proudly launches its new campaign #HugLikeADoveMan. The campaign from Edelman brings attention to the brand's new and improved 72-hour antiperspirant, designed to provide men with the confidence to express care through hugs without the worry of underarm distractions like sweat or odour. According to a new research study commissioned by Dove Men+Care, underarm distractions can hold men back from performing simple acts of care including hugging with 81% saying that sweat is a consideration that would prevent them from hugging someone. VIEW OUTDOOR Yellow Sticker Cookbook With the cost of living crisis at an all-time high UK food bills have risen by 15% resulting in 1 in 7 Brits missing meals to save money. The Yellow Sticker Cookbook wants to put a fork in this crisis. Everyone has the right to a good meal. But, our pounds aren't stretching as far as they used to anymore, apart from one place the reduced food aisle. Problem is, the ability to quickly sling a meal together from random items is a rare gift. The Yellow Sticker Cookbook is here to change that. Launching today from Uncommon, a new app gives us an easy and accessible solution to help find inspiration in those everyday discounted food items. VIEW THE CONCEPT Helios: Sunny Death Metal VMLY&R ,WPP's Brand and Customer Experience Agency and Monolith Studios have created the world's first-ever death metal Public Service Announcement for Skin Cancer 'Sunny Death Metal.'Hellios, the band formed by Chris Themelco from Monolith Studios, has created "the first brutally honest song about the sun". Sunny Death Metal is two minutes of heavy music that connects Australians with a heavy, hard to-swallow message about the sun. VIEW THE CONCEPT The Joy Smith Foundation: See The Trafficking Signs Sex trafficking is a growing crisis in cities and towns across Canada, with youth being manipulated and forced into sex trafficking every day. The Joy Smith Foundation has launched 'See the Trafficking Signs', a powerful national awareness and education campaign intended to prevent Canadian youth from being lured into the sex trade. Created by Toronto agency Diamond, the campaign is designed to educate people on the common signs that someone may be at risk of being groomed VIEW THE CONCEPT  We've all done it, sneezed into our sleeves, wiped snot onto our trousers, blown our nose into our curtains (ok maybe not that one). That's why FCB Inferno are launching a new 'Save the Sleeve' campaign for Kleenex Balsam tissues, which will run on TV, VOD, social, digital and OOH. Kleenex research shows that although we're rationally aware we need tissues, lack of preparation means we often reach for inferior substitutes in our moments of need. 'Save the Sleeve' turns the spotlight on all these many, many things that we use instead of Kleenex. VIEW THE TRANSFIXED SPOT VIEW THE MONTAGE SPOT CONAF: Help Us Prevent What Nobody Wants To See The Chilean creative agency collaborated with the National Forestry Corporation, an entity belonging to the Government of Chile, with the creation of a commercial produced for the first time by human carelessness. The audiovisual campaign captures 100% real images of the fight against the forest fires that the country is currently suffering. In the middle of a forest emergency due to the sources of fires in the south-central zone of Chile, the spot reveals the flames and accidents caused by human negligence, since 99% of the fires are caused by people and their negligence. The call of this piece shared on TV, channels and digital platforms; seeks to raise awareness among the population about the impact of the fires that have affected areas such as Maule, Nuble, Biobio, La AraucanÃa and Los Rios and the hard work that the brigade members of the organization are facing to put out and appease the fire.VIEW THE SPOT Clorox: Mmm Mmm Directors Stefano & Alejandra are back once again with another visual delight in the latest commercial for cleaning product Clorox. The spot from agency You Experience Dubai, 'Mmm Mmm' is sure to get stuck in your head due to the catchy song that is featured in this playful and bombastic film. As per usual the pair have crafted a fun playground with immaculate production design and top-notch art direction, making for a very pleasing romp through various scenarios, usually evolving people getting into messy situationsVIEW THE SPOT  During the '23 NBA All-Star Weekend, Jordan Brand used the game and it's biggest stage to celebrate its values through a new campaign Beyond. Beyond is a love letter to youth globally an invitation to soar Beyond fear, Beyond doubt, Beyond those who've come before! The 'Beyond' film from Uncommon Creative Studio features a female baller, and was brought to life by females in front of and behind the lens - creative director Sanam Petri, Teyana Taylor (musical director), and Kaelynn Hayes (vocalist).VIEW THE SPOT  EE has rallied its Hope United squad for a third time to launch GayVAR, an integrated campaign that will highlight and tackle the issue of online homophobia within football. Inspired by pitch-side VAR (Video Assistant Referee), and fronted by former England international Joe Cole and comedian Tom Allen, the GayVAR video content series will encourage fans to take a stand and call out online homophobic hate when they see or experience it online. EE Hope United will be monitoring social media across three Premier League game weeks, with GayVAR content posted in response to specific moments that have been found to generate spikes in online homophobic abuse, such as bad individual player performances, bad goalkeeping, dives and losses. The short videos will highlight the ridiculous and archaic nature of homophobia, and will be shared across EE's social media channels, refuting claims that it is merely 'banter'VIEW THE SPOT  Following its new acclaimed campaign last year, the iconic brand Schweppes returns with an advertising campaign in line with its new strategic platform "I Like It Like That". The objective of this new campaign is to encourage people to empower themselves and stop the autopilot mood. Enjoying the moment as they freely want, just as they like, "I like it like that" . We want to show Schweppes as the disconnection and relaxation catalyst to refresh people mental and physically at the appero time. In this new film, with cinematic rendering, we follow the adventures of an exploration submarine crew taking their break in the middle of the ocean. The entire campaign, designed by TBWAParis, also includes several digital assets and an outdoor campaign planned for the next few weeks in France, Belgium and Spain, each time reaffirming the freshness of a Schweppes. VIEW THE SPOT NY Festivals Advertising Award Shows : Show Us Something New York Festivals Advertising Awards and BCW have partnered on a bold call for entry campaign that challenges entrants to "Show Us Something We Haven't Seen," work that would make even the most jaded advertising executive or New Yorker stop and take notice. BCW's creative team of global chief creative officer Fede Garcia; Diego Bertagni, executive vice president and executive creative director, North America; and David Holman, group creative director, North America, and their colleagues created a vivid print and film campaign that embraces New York's in-your-face attitude and its rich history VIEW THE SPOT VIEW THE TAXI AD VIEW THE COP AD VIEW THE SUBWAY AD Nissan Qashqai: Multiverse Launch campaign for the new Nissan Qashqai for both Australian and South African Markets.Agency: TBWAVIEW THE SPOT  To mark the one-year anniversary of the war in Ukraine, Academy Award-winning animation studio Aardman and international childrenâs charity Save the Children have released a short film to highlight the experience of refugee children around the world. Inspired by real-life experiences of children that Save the Children works with, 'Home' tells a story about how child refugees feel and what it's like to be separated from friends, family, and school in a new and unfamiliar setting. It also celebrates the possibilities for children to welcome new refugee friends and learn about different cultures. Although prompted by the outbreak of war in Ukraine, this moving four-minute animation aims to support the many millions of children who have been forced to leave their homes VIEW THE SPOT  Media.Work studio reveals the new revolutionary Nike Invincible 3 shoes. Working together with Nike team, Media.Work imagined the ways to describe the modelâs innovative cushioning ahead of the launch of new running shoes.'All the Cushion. All the Feels' is one of the main messages of the campaign. Combining the playful world and the benefits of reality, Media.Work represents all possible pillowy incarnations to capture complete softness and comfort. Changing the states and materials, the film discovers a world hidden under the sole - unbelievable, but tactile and real.VIEW THE SPOT  Sure, we've all seen John Legend sitting at a piano before, but never quite like this. The musical icon is the star of the latest 'Got Booster?' ad from Pfizer and director Martin Werner from RESET to promote the bivalent booster shot. And he's delivering his message from a very different kind of piano one that also doubles as an active beehive that produces fresh honey! As the music plays and the bees buzz, John tells us that he protects his legendary voice with honey, just as he protects himself from covid-19 by getting the latest booster shot. VIEW THE SPOT Hoosier Lottery: Wild Multplier Scratch BUNTIN has launched an imaginative campaign for the Hoosier Lottery to introduce four new Wild Multiplier Scratch-offs games. Hoosiers from all over the state of Indiana are being encouraged to unleash their 'wild side' by taking a break in the day to play. A combination of live action shoot and 3D VFX, with animation from Alkemy X, paired with original music from music house Woolly, was used to tell the story of Wild Multiplier Scratch-offs coming to life through the power of play. One by one, origami animals take over Indiana with a single purpose to shake up Hoosiers's routines. The campaign captures what most are already thinking: it's time to add play back into the day. VIEW THE SPOT  OUIGO, SNCF's low-cost train network in France, is unveiling a new communication campaign for more sustainable mobility in 2023. A campaign created by ROSA PARIS that echoes the daily life of the French who, today, are facing more and more constraints when it comes to consumption. For the past 10 years, VIEW THE SPOT  Toyota's latest campaign, "Part of Something Greater," debuted during Sunday's NASCAR Daytona 500 Race featuring three thrilling new TV spots. With this creative, Toyota aims to share the message of inclusion, particularly aiming to expand the audience beyond Motorsports fans. The spots below, "Perks," "Sisterhood of Speed," and "Orientation Day" ALL feature celebrated Team Toyota athletes. VIEW THE FIRST ORIENTATION SPOT VIEW THE SECOND SISTERHOOD SPOT VIEW THE SECOND PERKS SPOT  Mum Films evolves the couple's proposal scene towards a new TV commercial introducing Trane Lubricants Thailand's new engine oil formula 'Defender S9'.VIEW THE SPOT  Winning ad awards takes hard work and the odd late night, so the Public House cut up their advertising awards and turned them into pieces of jewellery to give their understanding loved ones on Valentine's Day.VIEW THE SPOT  St. Patrick's Day is arguably the best holiday of the year, and this year it falls on the best day of the week - Friday! That's why in 2023 Jameson Irish Whiskey, with the help of actor, producer - and Irish Whiskey lover - Regina Hall, is encouraging Americans to use their hard-earned PTO days and make March 17 an SPTO - St. Patrick's Day Time Off - to celebrate with friends and family.Agency: UEG VIEW THE SPOT KFC: No.11 Eau De Colonel What do you do when your product has the most recognisable scent in the world? You bottle it. KFC's No.11 Eau de Colonel was created by a world renowned high-end perfumier, based on the unforgettable aroma of KFC. On Valentine's Day we released the secret with a print and OOH campaign, directing people to our microsite where they could win one of the exclusive bottles. It was so successful, Wendy's even did a parody ad of our perfume parody ad. Agency: Stanley St VIEW FIRST OUTDOOR VIEW SECOND OUTDOOR VIEW THE PRINT AD  Mites are insects from the arachnid family that are not visible to the naked eye and that live in dust and are usually found in all kinds of fabrics, such as bedding, pillows, etc. But the most important thing about these microscopic insects is that they act as allergens and cause allergies in a significant part of the population, which defines the need to eliminate them by washing your clothes with detergent.VIEW THE AD Skinny: Phone It In Skinny Mobile is always looking for ways to save money and pass those savings onto customers. Instead of paying celebrities to feature in their ads, Skinny open-sourced 34 bespoke radio scripts as outdoor placements so that anyone could record them on their mobile... for free.Agency: Colenso, BBDO VIEW OUTDOOR Ukrainian Witness: Wiki Truth On February 24 2022, Russia invades Ukraine. Days after the first shock, Ukrainian Witness started to fight back digitally. In Russia, it's hard to find the truth. The free press is blocked, Google is blocked, and so are most social media channels. There's one route that remains open: Wikipedia. "Everyone" can change a Wikipedia page. That' s the way in for Ukrainian Witness. Every month, 10.9 million Russians visit Russian Wikipedia. So, simply by adding pictures of devastation on Ukrainian city pages on Russian Wikipedia the truth about the war was shown in Russia, fighting against its Propaganda. VIEW THE CONCEPT  The diseases are the same no matter where you move. Interestingly they have the same name in several countries.For this reason it is better to prevent by purchasing travel insurance.VIEW THE FIRST AD VIEW THE SECOND AD Le Polish Bureau: The Temple What three words come to mind when you think of the word "temple"? Ours were renewal, freedom, and energy. To us, The Temple is a place set outside the real world. A place where what you see and hear transcends the norm, leaving endless possibilities of what may be. Where the known and the unknown are given the opportunity to meet. With such an inspiring scope for interpretation, we came together with Superunion & Le Polish Bureau to create an immersive virtual experience that celebrates Sino-Ocean Taikoo Li, an iconic hospitality and retail destination located in Chengdu-welcome to The Temple.VIEW THE CONCEPT  In S-market's communication concept, life is food. Meaningful moments that food causes or enables. Moments can be big or small, everyday or festive.VIEW THE AD Jim Joseph Foundation: An odd truth of Jewish culture is that, no matter how devout they are, every Jewish person thinks they're a "bad Jew" by not being observant enough. But even those who haven't been to synagogue in years have a deep-if not complicated-connection to their culture and heritage. This rebranding campaign was created for Jews by Jews in a shout out to all the MOTs, no matter how good or bad they might be. And amid the current wave of antisemitism, it's more important than ever for Jews to gain strength from their Jewish identity. Agency: Common Good VIEW THE CONCEPT VIEW OUTDOOR VIEW THE SKATEBOARD AD VIEW THE PACKAGING AD VIEW THE PRODUCT 1 AD VIEW THE PRODUCT 2 AD VIEW THE STICKERS AD Maybelline NY: Through Their Eyes In Australia 83% of female-identifying gamers have experienced offensive behaviour online. So most switch their microphones off to hide their identity, and game in silence. Using live voice-changing technology, we disguised two prominent Aussie male gamers, with fake female profiles in an online first-person shooter game, so they saw what it was like to play through a woman's eyes.Agency: Hero VIEW THE SPOT VIEW THE CONCEPT Zurich Book Fair: Antique GIFs Antique books, antique prints - and antique people. This is what awaits visitors to the Zurich Book Fair, Switzerland's premier event for traders and collecters of rare antiquarian books and prints. And as it's audience grows older, the fair's visitor numbers are becoming smaller. How could the fair, first held in 1994, help a new generation fall in love with the beauty of antiquarian publishing? In partnership with Serviceplan Suisse, the Zurich Book Fair created 'Antique GIFs': a series of popular internet GIFs reimagined as copperplate engravings, designed to give a taste of analogue craftsmanship to a young, digital audience.VIEW THE CONCEPT |
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