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Ouigo: Going Green Without Even Trying
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OUIGO, SNCF's low-cost train network in France, is unveiling a new communication campaign for more sustainable mobility in 2023. A campaign created by ROSA PARIS that echoes the daily life of the French who, today, are facing more and more constraints when it comes to consumption. For the past 10 years, OUIGO has never stopped taking on new challenges to meet French people's mobility needs, from working to make prices even more accessible to further expanding its network. This year, OUIGO is speaking up for greener mobility, reminding us about the ecological benefits of taking a train. Without pointing fingers or laying blame, OUIGO is addressing our individual responsibility to be an actor for tomorrow from an empathetic angle with a discourse in line with its brand DNA, using light-hearted humor. The campaign’s three twenty-second films open with intriguing scenes from everyday life, carefully crafted to engage the audience through bright colors and engaging sounds. Each ends with the surprising twist of taking a OUIGO, linked with the tagline "Going Green Without Even Trying."
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