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Until the end of March 2022, OUIGO, SNCF Voyageurs' low-cost offer, will regularly serve the Alps (Grenoble, Albertville, Moûtiers, Aime-la-Plagne, Bourg-Saint-Maurice), with trains … read moredeparting from the Île-de-France region starting at just 10 euros for adults. To announce this new offer, OUIGO is positioning itself somewhere unexpected with a new campaign from agency ROSA PARIS. After teasing idling drivers last summer with "Traffic Jams", a campaign that appeared on the backs of trucks, OUIGO is again getting creative with media space, now inviting itself onto the slopes themselves by "hijacking" the snow cams at ski resorts it serves. For two years, ski slopes remained closed due to covid. When they reopened, web traffic to online snow cams surged - ski lovers who couldn't wait to get back were following snow conditions closely. To promote 10€ tickets to the Alps, OUIGO hijacked the snow cams of l'Alpe d'Huez and Les Contamines, two famous ski resorts, by erecting custom billboards right in front of them. Our billboards were streamed live nonstop for 5 days on the ski resorts' websites, where viewers could book their tickets directly.
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Credits
Other credits
Brand Management: Najoua Ben Jemaa, Maxime Legrand, Lisa Mangin, Blandine Blanchard
Agency
Co-founders : Jean-Patrick Chiquiar, Gilles Fichteberg and Jean-François Sacco
Digital Copywriter : Naïm Souilem
Digital Art Director : Robin Lassalle
Managing Director : Delphine Drutel
Account Director : Eric Hazout
Client Direcotr : Cassandre Geron
Account Manager : Briac Mauny
Strategic Planner : Basile Viault
Social Media Managers : Léo Richard, Emma Allenet
Head of production : Elodie Jonquille
TV production : Phitsana Dieu
Director of Communication : Lauren Weber-Staricky
PRODUCTION
Photographer : Niels Trassoudaine
Director of Production : Philippe Devallez, Coline Maisel
Prodution Manager : Attia Barrere Le Roy
Decoration : Jérôme Nicol, Pierre Bertet
MEDIA AGENCY : ZÉNITH / PUBLICIS
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