TV ad: Nike: All the Cushion. All the Feels

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Top 6: March 1st 2023

Media.Work studio reveals the new revolutionary Nike Invincible 3 shoes. Working together with Nike team, Media.Work imagined the ways to describe the model’s innovative cushioning ahead of the launch of new running shoes. 'All the Cushion. All the Feels' is one of the main messages of the campaign. Combining the playful world and the benefits of reality, Media.Work represents all possible pillowy incarnations to capture complete softness and comfort. Changing the states and materials, the film discovers a world hidden under the sole - unbelievable, but tactile and real.

Category Retail services
Client Nike
Agency Media.Work
Production Media.Work
Country United States of America
Uploaded 23 February, 2023

Credits

Creative Director
Igor Sordokhonov
Art Director
Dmitry Ponomarev

Other credits

Client

Creative Director David Frank

Team Dani De Carlo

Team Jack Saunders

Producer Matthew Hutchinson

Designer Jon Reed

Designer Steven Thon

Writer Sydney Bonner

Studio Manager Jen Hartwell

Studio Manager Drew Harrison

Agency

Designer Roman Eltsov

Designer Denis Semenov

Designer Sergey Shurupov

Designer Alexandra Vorobeva

Designer Aleksei Komarov

Designer Artur Gadzhiev

Designer Kirill Makhin

Designer Daniil Makhin

3D Artist Lubov Lobanova

Post Production / VFX Echolab

Nike: All the Cushion. All the Feels

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Nike: All the Cushion. All the Feels

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