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Top 6: March 1st 2023
Media.Work studio reveals the new revolutionary Nike Invincible 3 shoes. Working together with Nike team, Media.Work imagined the ways to describe the model’s innovative cushioning
… read moreahead of the launch of new running shoes. 'All the Cushion. All the Feels' is one of the main messages of the campaign. Combining the playful world and the benefits of reality, Media.Work represents all possible pillowy incarnations to capture complete softness and comfort. Changing the states and materials, the film discovers a world hidden under the sole - unbelievable, but tactile and real.
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Credits
Other credits
Client
Creative Director David Frank
Team Dani De Carlo
Team Jack Saunders
Producer Matthew Hutchinson
Designer Jon Reed
Designer Steven Thon
Writer Sydney Bonner
Studio Manager Jen Hartwell
Studio Manager Drew Harrison
Agency
Designer Roman Eltsov
Designer Denis Semenov
Designer Sergey Shurupov
Designer Alexandra Vorobeva
Designer Aleksei Komarov
Designer Artur Gadzhiev
Designer Kirill Makhin
Designer Daniil Makhin
3D Artist Lubov Lobanova
Post Production / VFX Echolab