We’ve all done it, sneezed into our sleeves, wiped snot onto our trousers, blown our nose into our curtains (ok maybe not that one). That’s why FCB Inferno are launching a new ‘Save … read morethe Sleeve’ campaign for Kleenex Balsam tissues, which will run on TV, VOD, social, digital and OOH. Kleenex research shows that although we’re rationally aware we need tissues, lack of preparation means we often reach for inferior substitutes in our moments of need. ‘Save the Sleeve’ turns the spotlight on all these many, many things that we use instead of Kleenex. From the toddler who rubs his nose in his mum’s hair when she isn’t looking, to the teenager who uses his trousers and the student who uses her scarf to catch a sneeze. The tongue-in cheek campaign encourages consumers to ‘Grab a Kleenex’ instead of anything else, because only a Kleenex will do when someone needs a tissue.
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