The Chilean creative agency collaborated with the National Forestry Corporation, an entity belonging to the Government of Chile, with the creation of a commercial produced for the … read morefirst time by human carelessness. The audiovisual campaign captures 100% real images of the fight against the forest fires that the country is currently suffering. In the middle of a forest emergency due to the sources of fires in the south-central zone of Chile, the spot reveals the flames and accidents caused by human negligence, since 99% of the fires are caused by people and their negligence. The call of this piece shared on TV, channels and digital platforms; seeks to raise awareness among the population about the impact of the fires that have affected areas such as Maule, Ñuble, Biobio, La Araucanía and Los Ríos and the hard work that the brigade members of the organization are facing to put out and appease the fire.
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